Kh thompson presentation

K

kenisha heather thompson

Which Social Media is Right for your Business?

What is Social Media Marketing?

What is Social Media

Marketing?

How to choose Social

Media.

Creating a Social Media

Strategy

Handling Conflict in

Social MediaAnalytics … and

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What is Social Media Marketing (SMM)?

Definition - What does Social Media Marketing (SMM) mean?• Social media marketing (SMM) refers to techniques that target social

networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:

– Establishing a social media presence on major platforms– Creating shareable content– Cultivating customer feedback throughout the campaign through surveys and

contests• Social media marketing is perceived as a more targeted type of advertising

and is therefore believed to be very effective in creating brand awareness.

(taken from: http://www.techopedia.com/definition/5396/social-media-marketing-smm)

K What is Social Media

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http://www.techopedia.com/definition/5396/social-media-marketing-smm

Social Media Marketing (SMM)

5 Misconceptions• Misconception #1: If your

clients are older, you don’t need to use social media to appeal to them. They don’t use the computer that often, anyways.

5 Truths• The Truth: According to

Inc.com, “a whopping 56% of Internet users 50 years or older use Facebook.”


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http://www.inc.com/michael-mothner/6-myths-about-social-media-marketing.html

• Misconception #2: You have to constantly be around your computer and/or online to manage your social media accounts.

• The Truth: Besides hiring Strategist or Inbound Marketers, there are management tools for scheduling posts. Hootsuite is a general “go to” but there are other options.


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5 Misconceptions 5 Truths


• Misconception #3: Social Media takes care of your advertising and marketing for you. That’s all you need to do.

• The Truth: Not so much. Social Media gives you an advantage because of all the social media users. It definitely is an asset to your company when done right, yet you have to back up your tweets and posts with real product and service performance. Your audience will appreciate your social media effort more when an outside relationship is established as well.


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• Misconception #4: You should expect results immediately.

• The Truth: It takes a long time to develop your social media presence. Longer than those who don’t use social media realize. I absolutely love the way Bright Cube explains the way social media is: “It’s a marathon, not a sprint.”


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http://www.brightcube.ca/blog/6-misconceptions-of-social-media/

• Misconception #5: Social media is not complicated at all. In fact, it’s easy.

• The Truth: The truth of the matter, many people believe social media management is taxing. The real misconception about social media being easy is revolved around the users that don’t need to worry about building meaningful relationships with others. Whether it is for business or personal networking reasons, it takes a long time to establish your presence. It’s perfectly fine to get frustrated because managing social media accounts is NOT simple.


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How to choose Social Media.


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Which options comes to mind first?


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Social Media Explained.Why is this important?


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So what’s the best way to choose your Social Media Platform for marketing purposes?Because there are hundreds of social media platforms, you actually have to pick carefully and the best way is:

GO WHERE YOUR CONSUMERS ARE!


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Creating a Social Media Strategy.


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Things to Remember when:Creating a Social Media Strategy


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Steps to: Creating a Social Media Strategy.

Goal

Assess

PlanImplement

Evaluate


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Handling Conflict in Social Media


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Handling Conflict in Social Media.Rules of the Road

1.Don’t hide. If you ignore the consumer, that sets a precedence that you don’t care about their concern.

2.Don’t take it personally.3.Pause – before responding.4.Find something to agree with.5.Follow-through.


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Analytics


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AnalyticsExamples of Sites• Pinfluencer

- Marketing and Analytics for Pinterest By: Pinfluencer - Jan 12, 2013 - (0) Pinfluencer offers a suite of Pinterest marketing and analytics products that help brands engage, grow, and measure their audience on Pinterest of their messages are generating leads, pageviews or revenue.

• Sprout Social By: Sprout Social, Inc. - Jul

05, 2011 - (9) Sprout Social allows businesses to effectively manage their social presence across multiple channels. By integrating with Google Analytics, users are able to see their website traffic in comparison to their social media activity on a single dashboard.

• Argyle Social By: The Argyle Company, Inc - Dec 01, 2010 - (5) A beautiful social media marketing dashboard that combines multi-channel social publishing, customer engagement, and social analytics into a single platform. From enhancing Google Analytics data to integrating with Salesforce.com, Argyle Social helps businesses drive ROI through social media.

• Unilyzer By: Emilio Basaldua - May 06, 2010 -

(0) The Unilyzer™ saves you time and gives you a competitive advantage. While your competitors are wasting time sifting through mountains of data – you just Unilyze and start marketing! The Unilyzer™ automatically retrieves marketing data and transforms it into the exact information you need.


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http://www.google.com/analytics/apps/about?app_id=2182001








AnalyticsIs it easy to read? (Video)


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http://bit.ly/15FTJco

Then what?


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As you go on your way,Remember Social Media Marketing is an organic process, so as you evaluate your growth just repeat the steps here and tweak whatever is needed.


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Kh thompson presentation

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