KFC,How They Enhance Performance

8/8/2019 KFC,How They Enhance Performance

1/14

corPorate

Statement

tan sri dato muhammad

ali hashim (s)

Chairman

ahamad mohamad (lf)

deputy Chairman

Jamaludin md ali

managing direCtor

FelloW shareholders

We Are pLeASeD TO ANNOuNCe THAT Our grOup HAS OuTperFOrMeD iTSeLF eveN iN THe FACe OF

THe WOrST FiNANCiAL CriSiS OF THiS geNerATiON. COMMiTMeNT TO THe priNCipLeS OF expANSiON

AND prOMOTiON, iN ADDiTiON TO THe iMpLeMeNTATiON OF STrATegiC COST CONTrOL iNiTiATiveS,

HAS pAiD OFF WiTH reCOrD reSuLTS.

THe SuSTAiNeD OuTSTANDiNg perFOrMANCe gOeS TO prOve THe pOiNT THAT THe STrATegiC SHiFTS

puT iN pLACe upON THe TrANSFer OF STeWArDSHip OF THe grOup THAT OCCurreD SiNCe 2007 HAD

CreATeD AND ADDeD TreMeNDOuS vALue.THeSe STrATegieS HAve FuLLy LeverAgeD

THe FuNDAMeNTAL iNHereNT STreNgTHS

AvAiLeD TO THe grOup SuCH AS FrOM iTS

pOWerFuL gLOBAL BrANDS, iTS eFFeCTive

OperATiNg SySTeMS AS WeLL AS iTS

DyNAMiC BuSiNeSS MODeL.

iT giveS uS greAT pLeASure TO

preSeNT THe COrpOrATe STATeMeNT

OF KFC HOLDiNgS (MALAySiA) BHD

(KFCH) FOr THe FiNANCiALyeAr eNDeD 31 DeCeMBer 2009.

014 KFC holdings (malaysia) bhdannual report 2009


2/14

015KFC holdings (malaysia) bhdannual report 2009

Snao, on th oth hand, ndd a tblnt

conomc d. At a nd, gDp owth was at -2%, om

2008s ost o 1.4%. Althoh th oall gDp o th

a std a dcln, th Snaoan conom has

bn bondn snc th scond at. Th thd at

saw anson n all sctos o th conom. gowth was

as amon th manactn and scs sctos,

whl constcton actts mand hh.

2009 FinanCial highlights

W a lasd to annonc a cod st o slts o 2009,

tstamnt to th son o o Boad and manamnt

tam whos stat o staant anson cold

wth ass maktn omotons and cost contol

ntats has od to b a wnnn omla. go

n achd rM2,297.4 mllon o th cnt nancal

a, sntn a owth o 5.4% o o as

rM2,179.8 mllon. Th go std a ot bo

ta o rM190 mllon, aanst 2008s rM167.5 mllon.

2009 eConomiC revieW

All ASeAN conts ha acd a toh a, wth som

dn nto csson. Th global economc Css

washd o th on, n th ocss sadn th

cts o low ots, hh commodt cs, job losss

and nal makt olatlt. poo conomc oscts

ld a nmb o gonmnts, ncldn Malasa, to

nstat stmls ackas. Th ood nws s that ths

ntats aa to b wokn; thd and oth at

s a shown a bonc back om th st hal oth a. As a slt, KFCH s catosl otmstc that

th wost o th css s o, n Soth east Asa at last.

At a nd, Malasa ostd a gDp owth o -1.7%,

sncantl low than th ost owth o 4.6% n

2008. As mntond abo, th gonmnts stmls

ackas ha sltd n a bht nd to th a: th

conom w b 4.5% n th oth at. Sstand

owth n at consmton and ncasd blc

scto sndn contbtd to hh domstc dmand.

Manwhl, Malasas ot omanc bntd

om momnts n tnal dmand, atclal omonal conoms, and om ston commodt cs.


3/14


corPorate

Statement


Th k nancal hhlhts o 2009:

KFCRestaurantssegmentregistereda5.8%revenue

owth to rM1,723.7 mllon om rM1,628.9 mllon

n 2008.

KFCMalaysiasrestaurantdivisionachievedanother

cod bakn a, natn a n o

rM1,365.5 mllon, comad to rM1,284.4 mllon

n 2008.

KFCSingaporealsoachievedrecordsales,bringingin

n o rM342.7 mllon aanst rM330.8 mllon

n th os a. KFC Bruneis revenue rose toRM15.5 million from

rM13.7 mllon n 2008.

IntegratedPoultrysegmentrecordedan8.8%revenue

owth to rM484.1 mllon om rM445 mllon n th

os a.

KFC Marketing reported an increase in revenue

o 132% to rM200 mllon as aanst o as

rM86.3 mllon.

Thenewly corporatisedKFCEventsachievedrst-

a n o rM2.7 mllon.

strategiC initiatives

to enhanCe perFormanCe

O nancal omanc s a tstamnt to th sccss

o o statc ntats. Hhlhts o 2009 ncldd:

KFCexpanded itsregionalnetworkbyopeningnet

44 stos acoss Malasa, Snao and Bn.

Astreamlined totalof66 KFC restaurantsarenow

on 24-ho a da, whl an addtonal s staants

oat tndd hos thoh to 2.00 am.

The hugely successful Jom Jimat valuemeal was

lanchd b KFC Malasa, n consms a ll

mal ls a sot dnk om onl rM4.90.

The long awaited promotional launch ofKFC a.m.

n Snao was a h sccss, dn dn-n

sals m o bakast om 4% to 7% dn th

mal od and as hh as 11% dn th Tv

adtsn od.

Image enhancement works continued across our

staants chans, acoss th cont n an ot

to attact nw cstoms.

KFCMarketinglaunchedsix newchickenproducts

onto th makt ncldn Cs Fd Tom yam

Chckn, BBq Combo, Chckn Fankts and

Chckn Nts. it also ntodcd nnoat

maktn stats to cat th low-nd o th

makt nd th conct o Bas o pamd (BOp)

and Sdt Aamas (Sho-n-Sho).


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017KFC holdings (malaysia) bhdannual report 2009 017KFC holdings (malaysia) bhdannual report 2009

KFC Marketing also acquired the rights to import

asta and ol ol odcts nd th Dlla o ital

band. Ths nw odcts a aalabl o sal at

tal stos acoss th naton.

O nw pma pocssn plant at Banda Tnaa,

Joho, had a sccssl st ll a o oaton.

Ourcateringarmwascorporatisedunderthebanner

o KFC ents Sdn Bhd. Th coman ods onst

catn at cooat nts o all szs, as wll as th

slln o th gos odct and cash ochs.

In 2009, we launched another six new RasaMasstos n Malasa and on n Bn.

The success of our Syoknya RasaMas Roaster

Cook-O alt tlson cook contst nhancd

rasaMas band awanss and boht man nw

acs nto th rasaMas staants.

10new KedaiAyamas stores were opened across

Malasa, whl man nw odcts w addd to

ts an.

dividends

KFCH contns to st o halth tns o oshaholds. Anoth ston nancal omanc has

nabld th Boad o Dctos to commnd a nal

ddnd o 16 sn lss ta o 25% odna sha

bnn th total ddnd o th nancal a 2009 to 24

sn odna sha (comsn an ntm ddnd o

ht sn and a nal ddnd o 16 sn). Ths snts a

two sn ncas o th total ddnds ad odna

sha o th nancal a 2008.

inCreasing strength in depth

KFCH tans ts commtmnt to ssn ston

shahold tns whl stnthnn th go. Th

ha bn a nmb o hhlhts o th cos o 2009

that dmonstat ths commtmnt.

KFCH bcam a sbsda o qSr Bands Bhd (qSr)

on 2 Jana 2009 at th go chasd a th

865,000 shas. Ths ncasd th gos sha n KFCH

to 50.25%, n qSr majot contol o th coman.

Ths contol wll nabl th manamnt to stamln

th ntats o KFCH n tandm wth oth comansn th stabl. KFCH now has th adanta o ncasd

conoms o scal and total oatonal stablt. W a

condnt that ths mo wll slt n ncasd tns o

shaholds on owad.

in th a nd w, KFC Malasa contnd wth

ts lans to onals ts oatons. A onal ntt

oats as a dcntalsd nt, mowd to d

omanc o staants n aos stats nd th

on. Bsds sntn btt ca adancmnt

ootnts, dcntalsaton and onalsaton o

nhancd oatonal cnc thoh ast dcsonmakn, cost contol adantas and halth comtton

btwn aos onal nts, all o whch a ctd

to mo otablt. Follown th sccssl

onalsaton o KFC east Malasa oatons, th

conct was cntl ntodcd n th Nothn on,

con th stats o pls, Kdah, pnan and pak.

in th lklhood that dcntalsaton os abl o th

Nothn on, t wll thn b ald to oth ons

thohot Malasa.


5/14

corPorate

Statement


A mlston n th hsto o th go occd at

KFCH snd a Mmoandm o Amnt wth ym!

rstaants (inda) pt. Ltd. to oat KFC staants

n Mmba and pn, two o th most dnsl olatd

cts n inda. Th dal was snd at th Wold Halal

Fom 2009 n th snc o hads o stats, ndst

lads and acadmcs. Ths statc oothold n inda

s ctd to sahad o staant oatons and

oth bsnss nstmnts and actts n inda. Fom

an mmdat oatonal wont, t s o oal to on

12 nw staants acoss ths cts n 2010.

2009 saw th cooatsaton o KFC ents Sdn Bhd

nd th KFCH bann. KFC ents has two co n

natn lmnts. Fst, t ods onst catn at

cooat nts o all szs, and has alad sd a host

o b nam clnts ncldn Tlkom Malasa, Tnaa

Nasonal and Toota Malasa. Scond, t slls KFC

ochs to cooat cstoms who thn commonl

ths ot to th own sta, cstoms o sls.

Not onl dos ths bn cash nto o bsnss, t also

ods s th ootnt o makn loal cstoms

ot o och holds who mht othws not hastd o staants.

Th go s alwas lookn o was to boost th

motaton o o mlos, whch s wh at rasaMas

staants w contn to o Joho Cooatons

sccssl intan Schm. Th intan Schm

was st olld ot b Joho Cooaton n 1999, and snc

thn has odd ston danc to ntnal

talnt wthn th go. As a tool o mown sh,

on talnts, th schm s nsassd. Thos who

mt th slcton cta a accodd th ootnt

to own to a 25% t stak n a rasaMas staant.

Ths lmnt o ownsh ds th cts to at

hhts o ddcaton, motaton and ntat, whch n

tn ncass th gos bottom ln. As o 28 Fba

2010, ht rasaMas intans w n oaton.

Th ost ct that th intan schm has

had on th otablt at rasaMas staants ld s toconsd oth ats o th bsnss wh th modl cold

bn abot mod slts. Th go thn mod to

tnd th intan schm to th intatd polt

Famn scto n od to lll th own mnt

o chckns om o staant chans. Th lan was

st n moton b th chas o 162 hctas o land n

Sdnak, Joho. eht intan ams ha bn blt

as o 31 Dcmb 2009, ach odcn an aa o

50,000 bds ccl. Onc all ams a oatonal,

th go wll ha a total caact o on mllon bds

ccl. Th go cntl has sn intan

ams con ts sn ams.


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019KFC holdings (malaysia) bhdannual report 2009 019

Stnthnn th caablts o o mlos s alwas a

ot o th Boad and manamnt. To hl s ach

a nw standad o ts o o sta, th Mnst o

edcaton and Hh Lann aod o acston

o paamont intnatonal Coll n Jana 2010. Th

Coll wll s as a sat o lann to tan mlos

n th dsclns o bsnss, hostalt, clna ats,

staant manamnt and Halalmanamnt stds,

nabln thm to nch cas wth th go. To kck-

stat ts tann oamm, KFCH has allocatd rM1

mllon to nd mlos who wsh to s dcatonn th aas o scalsaton. On anoth ost not,

th acston snts an ootnt to mo nto th

own dcaton scto, sltn n a nw n

stam o KFCH.

To th stnthn o bsnss, KFC Maktn has

dlod two statc aoachs to ncas o

makt ntaton. Th st, Sdt Aamas (o Sho-n-Sho), nols th ollot o chst zs wth

accomann dsla acks, whch a ll stockd wth

Aamas and oth o th gos odcts. Th Sdt

Aamas zs a ll bandd and ab th attnton

o consms as th bows thoh smakts and

hmakts. Th aoach wll s 2,000 Sdt Aamas

zs nstalld at tal otlts acoss Malasa.

Th oal o th scond statc aoach s to cat

nw bsnss ootnts and ncas th ann

ow o th oo thoh noln thm n th maktn

o odcts scall catd to th low-nd o th

makt, o th Bas o th pamd (BOp). Ths makts

wll b tad nto wth a nw band nam calld Aamas

Jmat. Th al-c odct an o Aamas Jmat

s mad o Fth pocssd podcts ncldn

chckn balls, nts and ankts amonst oths.

Ths nw statc aoach nols aontn slctd

nddals om th low soco-conomc sctons oMalasan soct, scall hosws and snl

moths as dstbtos o Aamas Jmat odcts nd

th conct o usahawan Bsta. Ths mowmnt

o th lss otnat s an addd bons o th go.

in th lon tm, th sccss o o usahawan Bsta

aoach wll lad to a stnthnn o th Aamas band

nam and natn at n o th go, whl

at th sam tm mon th conomc wllbn o

low-ncom os.

Anoth ntat saw th go tam wth nsts

and colls thohot th cont to od adatswth th ootnt to s a ca n bsnss. Th

slt was th lanch o Aamazz Sdn Bhd, a bsnss

that ss adats oat rot imt o Hot Do

Stalls, stockd wth Aamas odcts. Th lot ojct

was statd n Dcmb 2009 at uTM, and so a th

rot imt adats ha bn cn tann whl

slln th odcts aond th uTM camss. Onc

th a ll tand, th wll b abl to and th

bass o oaton nto blc lacs all o th cont.

Aamazz s a tl-wn nt as th gonmnt

bnts om low nmlomnt at amon adats,

th adats bnt om nnn th own bsnss,and th go bnts om a sha o th n and

ncasd bandn os.


7/14

corPorate

Statement


Two motant nastct ojcts w comltd

dn 2009 to boost odcton omanc. Fst,

Aamas Food Cooaton Sdn Bhd add th

caact o ts plant B lant n Klan, whch odcs

Aamas Fth pocssd podcts sch as nts,

ankts, and oths to mt th own dmand om

th gos staant chans and on makt, as wll

as s th andd dmand catd om th gos

BOp pojcts. Th rM18.5 mllon ad whch wascomltd n Jana 2010 ncasd th lants caact

om 950MT (mtc tonns)/month to 1,500MT/month.

Scond, ron Food indsts Sdn Bhd add th

caact o ts maonnas odcton lant om 167MT

to 334MT at a total cost o rM4.5 mllon. Ths was n

sons to ncasd dmand o maonnas om all

KFC and pzza Ht staants n Malasa and Snao,

ls th nd to sl th on makt.

boosting perFormanCe

each a w d th n to sstan and mo

on o nancal slts thoh a an o omanc

nhancn tools. On o ths tools s calld pdoman.

it s an on dscsson latom hld annall thohot

th Joho Cooaton o o comans. pdoman

acts as a latom o ladsh, manamnt and sta to

na n on and tansant dalo to omot tst

and bondn. eon, om staant manas to th

Chaman hmsl s ncoad to sha das, concns,ast omancs and t lans dn dalo

sssons. D to th sstand conomc css actn

th conts w oat n, th thm o pdoman 2009

was a contnaton o 2008s Bsnss Jhad.

Bsnss Jhad omots thcal bsnss als and

ss to mnd s that thn w do s don onl

thoh th contnd sot o th commnt. in a

bsnss sns, Jhad s a bacon that lads s to contbt

to soct, nat, th nonmnt and o mmdat

stakholds b oatn snstl and sonsbl,

scall dn ths toh conomc tms.

Anoth mthod that hls o ol nhanc bsnss

omanc s thoh adhnc to a st o K

pomanc indcatos (Kpis). W mak th gos

Kpis masabl and achabl, thb nsn a

at ll o b-n om sta. W also connct Kpi

achmnt to ncnts, wadn

hadwokn sta o consstnt hh

omanc, whch n tn motats

lss ndstos sta to dobl

th ots.


8/14

021KFC holdings (malaysia) bhdannual report 2009 021

Our rESTauraNTS cOuld alMOST BE MiSTakEN

FOr arT gallEriES wiTh ThEir cONTEMpOrary

FurNiShiNgS, SOFT lighTiNg aNd cOlOurFul

picTurES adOriNg ThE wallS, all cOMBiNiNgTO crEaTE a wElcOMiNg diNiNg aMBiaNcE.


9/14


A scc aml at th staant ll s th s o o

Balancd Sco Cad ncnt schm. Whn staant

manas ach an ad ll o sals whl llln

oth cta sch as staant clanlnss and accac

o ods, th wn onts whch can b contd nto

monta wads, thb motatn manas to

nhanc th oatonal ctnss. in oth ats

o th bsnss Kpis a sd to monto omanc

aanst oansatonal oals and to mas cooat

achmnt.

Ha Mka (an aconm o Mnja Kcmlanan

Dalam Kalt o th pst o ecllnc n qalt), o

annal alt momnt amd at dn omanc,

was hld n Nomb o 2009. Th thm o ths as

nt was B innoat, Sta Comtt. O th

cos o th nt, sta hld dscssons on was to

ncas sals, dc costs, nhanc otablt,

mo cnc and omot catt. As wll as bn

a dscsson latom, Ha Mka also has a comtt

lmnt to t. Tams om wthn th go can comt

acoss th catos: innoat Cat Ccl,

Cmaka (Sstons and idas) and post. it ss at las to annonc that o holdn coman,

qSr, won th Joho Cooaton Oall Chamons

Toh o th thd staht a.

improving governanCe

KFCH s a ston adocat o ood cooat onanc.

W bl n bn a tansant, accontabl and

sonsbl cooat ctzn, whch s on o th asons

wh w a sn as an ndst lad. O Hman

rsocs datmnt cas ot la tann

ntats to ns that o ol, om sno

manamnt ht down to th ont ln sc

sta, aoach th jobs wth ntt, honst and

accontablt.

corPorate

Statement


10/14


Th olat o th KFC Cat Bsta Challn ld

to th snn o a Mmoandm o Amnt (MOA)

btwn Joho Cooaton, KFCH and Bsta yon

entn Sdn Bhd. Th MOA, snd n Nomb

2009, was t nto ct to acltat th caton o a

nw son o th boad am mo a-aoat o

a on dmoahc o. Th co lmnts man

th sam and th am, calld Clk Bsta, s stll ad

towads omotn th als o ntnsh. Clk

Bsta Sdn Bhd was st to ctl n ths nw

nt, whch s amd at chldn and tns ad nnto 14. K dstbton channls o th am a KFC

otlts, schools and th on makt.

KFCH contns to omot th bnts o a halth and

act lstl o th commnt b sonson a ds

mt o sotn nts and th tams that comt

n thm. W man th ocal sonso o Joho FC, and

ths a w honod to b th ma sonso o

Johos JKn Ftsal Challn, hld dn Octob and

Nomb. W also sonso saln actts oanzd

b th Malasan yachtn Assocaton (MyA) and hl

local achtsmn and womn to ach sccss nnatonal and ntnatonal comttons. An aml o

sch sccss stos s th cnt iODA Asan Saln

Chamonsh 2009 whch saw th MyA tam t a

stlla omanc ann thm th scond lacn.

Oth sots w ha chamond thoh th a

ncld sash and ktn.

a leader in Corporate

soCial responsibility

Th Boad and manamnt at KFCH wll contn

to adh to th als o sonsblt, ntt and

comasson n all aas o o bsnss. in don so, w

a dtmnd to mak a ost contbton to soct

whl bldn condnc and oodwll amon o

stakholds. To ach ths w adh to wd-ann

Cooat Socal rsonsblt (CSr) oamms

sad ot o s llas. Ths a: To chamonth Halal cas, to mo dcatonal standads, to

ncoa ntnal dlomnt, to omot a

halth lstl, to ost a sns o natonal nt, and to

hl th lss otnat.

Th go s commttd to th omoton o Halalood

and th Halal ndst as a whol. Dn 2009, w

sonsod th Wold Halal Fom whch saw hads o

stats, ndst lads and acadmcs com toth

to dscss Halalbst-actcs and was to mo th

ndst owad. W also atcatd n MiHAS, o th

Malasan intnatonal Halal Showcas, whch bnstoth hbtos, tad bs and th whos who o

th ASeAN ood and ba ndst.

Th Boad and manamnt o KFCH a mndl o th

sonsblt to na th ntsts o t natons.

To ths nd, w hold an annal bsnss boad am

comtton whch omots ntnsh amon

oths and on adlts. it s calld th KFC Cat

Bsta Challn. Th comtton s ndtakn wth

Bsta yon entn Sdn Bhd, a mmb o Joho

Cooaton and th dlo and makt o th Cat

Bsta boad am. Nal 1,000 nalsts comtd atstat-ll n Octob 2009 o th chanc to ach th

natonal laos, whch was cntl hld at th psada

intnatonal Connton Cnt n Joho.


11/14


cuSTOMErS arE MET wiTh a TrEaT FOr ThE EyES

aNd a FEaST FOr ThE SENSES aS warM lighTiNg

cOMplEMENTEd By MOdErN dcOr iNviTES

ThEM TO SpENd TiME iN Our rESTauraNTS.


12/14


O coman s scall motatd to hl th

commnts w oat n. A mlttd o ntats w

cad ot thoh th a to hl th nd and lss

otnat sctons o ths commnts. W tnd a

hln hand to thos who ha bn actd b ot,

oo halth and oth msotnat ccmstancs. O

nwl ntodcd BOp ojcts a at o ths tndd

CSr oam, amd not onl at chat bt assstn th

oo to bcom sl-lant.

Dn th st sasons o ramadan, Chns Nwya and Daal, w a to th nd thoh o

pojk pnaan oamm. O th cos o ths

twoda oam, mo than 13,000 ohans, ldl

and th lss otnat, sannn 150 chatabl homs,

w tatd wth KFC mals. Anoth hhlht o th

a occd whn 2,500 qSr and KFCH sta ls

mmbs o th mda w jond b 400 ohans at

a Bka pasa nt.

Follown n th ootsts o th os a, mo than

2,500 sta mmbs and th amls took at n th

B Th Momnt chat walk n ad o Hn rl

2009. W w abl to as o rM1.1 mllon thoh

th sal o notbooks and donatons natonwd. Mo

chatabl n occd whn th coman and ts

mlos asd mon o ctms o th dastatn

padan athak n indonsa.

in th a nd w, th go mod to consoldat

o Cooat Socal rsonsblt oamms nd

on oo b oosn th caton o th yaasan Amal

Bsta ondaton. Th Fondaton wll coodnat all

t CSr oamms om acoss th band stabl.

Ths wll s s bnt om mod conoms o scal

and ncasd statc alnmnt. in ndtakn ths

cs th go wll mams nancal odctt,

thb ncasn ts otntal o chatabl n.

reCognition oF our aChievements

O contnn commtmnt to wn th hats and mnds

o consms was consd n 2009 wth a host o

awads and ndst conton. KFCH contns ts n

n o cnt sccss b collctn th Fanchs o th

ya 2009 awad om ym! rstaants intnatonal

whl alon th wa bn consd o o adtsn

ots wth th ym! rl Adtsn ecllnc Band

2009 and an e Awad (Bonz). it s s at las

to nom o that KFC was honod wth th Bst

Band n th Food & Ba Fast Food Cato at

th BandLaat Awads 2008/2009. rondn ot th

awad sason, KFCH has onc aan bn dstnshd

as a band lad b wnnn a rads Dst Most

Tstd Bands awad.


13/14

corPorate

Statement


Th awads sason has also bn knd to Aamas as t

won two sncant ndst awads. Th coman ckd

a Bst@Show Awad om th Lstock Asa eo &

Fom, as wll as an Otstandn podct innoaton

Awad om th Malasan Lstock indst Awads.

2010 strategiC previeW

Th uS conom s con adall bt nmlomnt

mand hh at abot 9.7% n Fba 2010. Th

intnatonal Monta Fnd cts th lobal conom

to ow n stnth, andn b 3.9% n 2010. Asan

conoms, atclal Chna and inda, a ctd to

lad th wa n conomc owth. Th Malasan insttt

o economc rsach (Mier) s ojctn an conomc

owth o 3.7% o Malasa n 2010 whl Snaos

conom s ctd to mo om a nat owth

o -2% n 2009 to a ost owth o 4.5% to 6.5% n

2010. in Malasa, th latst Miers Consm Sntmnt

ind snals a own otmsm o cnt nancal

and job otlooks. Basd on ths nall ost otlook

th Boad s otmstc o 2010.

in 2010 w ntnd to lo mo ootnts o

owth, whl alwas sn o son: To b th last

ntatd ood scs o n th Asa-pacc on

wth ocs on consstnt alt odcts and ctonal

cstom-ocsd sc.

O st oal s to ncas makt sha n stn

ttos. W wll ach ths b nnn ass

maktn camans n cont w oat n.

Ths wll nol a ss o nnoat nw odcts

and ctn omotons to attact nw cstoms ntostaants and stos.

Th wll b mo staant onns n 2010. W

am to ntodc o staants and odcts to n

mo ons, cts and towns n Malasa, Snao

and Bn. And n o nw tto o inda, th scond

most olatd cont n th wold, w wll on 12

KFC staants acoss th bstln cts o Mmba

and pn.

Th go wll also s a oamm o staant

ma nhancmnts o old stablshmnts. W wantto ns ths staants a as wlcomn, lasn

and comotabl as ossbl. Ths hhtnd ll o

ambanc mos th band nc o stn

consms and hls daw n a nw bas o cstoms.

Oall, w stmat a total o 40 staants wll b

amd and shd n 2010.


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O ntst n th ootnts that nw makts and

ttos snt mans as kn as .

i analss als an aa that w ha th ts to

mo nto, and t s n th ntst o th go and ts

shaholds, w wll sosl consd t. O atcla

mhass n 2010 s th sach b KFC Maktn o

ot makts. Th go ntnds o KFC Maktn to

b th ladn ood-tadn coman n th cont.

in addton, w ntnd to lanch nw nts to ncas

ntaton nto stn makts. Sdt Aamas and

usahawan Btsa a atclal ctn oscts o

2010. Thn th s th ntnal rot imt nt

and th rasaMas and contact amn intansh.

Th sccss o ths stats and nts wll nat

ncasd n o th go whl dsn o

sk os.

intnall, th go wll not lt on th stct cost contol

mass whch w ntodcd n th ac o th global

economc Css. en thoh th wost o th css

aas to b o, t s dnt to mantan thm ntl a

consstnt cod o gDp owth s otd. Balancn

ths oatonal cost cnc wll b th contnaton o

o nstmnt n hman catal dlomnt.

Words oF appreCiation

On bhal o th Boad, w wold lk to thank th

ollown o th onon sot to th go.

Fo th loalt, skll and ossonalsm, w wsh

to cons ach mmb sta n at o th

bsnss. yo ddcaton s fctd n th sccss

o th go.

W a tbt to o stakholds - o cstoms,shaholds, sls, ndos and th commnts

w oat n - o tst and bl n s s alwas

a blssn.

Fnall, w thank mmbs o th Boad o Dctos as

wll as th manamnt tam o KFCH. yo n

and commtmnt has kt th go on th cos

o sccss.

On a fct not, w tnd o dst condolncs

to th aml, nds and collas o th Chaman o

KFC Bn, pSN pg Anak Mohd Mntass Bn pg MdaHj Kamaddn, who assd awa n Nomb 2009.

tan sri dato muhammad ali hashim

Chairman

ahamad mohamad

deputy Chairman

Jamaludin md ali

managing direCtor

KFC,How They Enhance Performance

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