History of KFC• Founded by Harland Sanders, who began selling

fried chicken from his roadside restaurant in Corbin, Kentucky

• The first "Kentucky Fried Chicken" franchise opened in Utah in 1952.

• Harland became a legendary figure of American cultural history, and his image remains prominent in KFC branding.

• The company was then sold to two investors John. Y

Brown and Jack Massey.

All About KFC• KFC is a fast food

restaurant chain headquartered in Louisville.

• Specializes in fried chicken.

• World's second largest restaurant chain after McDonald's.

• Owned by Yum Brands, which also owns Pizza Hut and Taco Bell.

• Over 18,000 outlets in 120 countries

Revenue and Sales 2012

• Faced SARS, Avian Flu, Sudan Red and in many countries.

• Set a new record by opening nearly 2,000 new restaurants in 2012.

• Achieved at least 13% and exceeded their annual target of at least 10%.

• China has over 4000 outlets of KFC.

10 Popular Products• Original Recipe Zinger Burger

• Original Recipe Boneless Chicken

• Extra Crispy Chicken

• Kentucky Grilled Chicken

• Extra Crispy Tenders

• Hot Wings

• Original Recipe Hot Bites

• Pot Pie

• Wraps

• Arabian Rice Bowl.

Outlets

Controversies

• Viral messages claim KFC serves cost-effective "genetically manipulated organisms“.

• Frying in hydrogenated oils with trans fats is indeed a terrible practice, they believe KFC does so.

• Salt used in their seasoning, isn’t natural sea salt but bleached, chemically "refined“ salt.

• Canola oil use at KFC emits toxic fumes which can cause cancer.

• A recent controversy involves the new grilled

KFC products that secretly contain beef.

• The "grilled" chicken at KFC is not even grilled.

Success and Stories• 1930: Harland Sanders opens Court and Café Restaurant.

• 1952: Sanders makes first franchise deal.

• 1952: Company’s profit increases by 75%

• 1955: Kentucky Fried Chicken incorporates.

• 1964: Sanders sells business to John Brown and Jack Massey.

• 1986: PepsiCo buys Kentucky Fried Chicken division.

• 1997: PepsiCo spins off KFC as part of restaurant management company Tricon.

• 2002: KFC parent Tricon changes name to Yum! Brands.

7 Things About KFC• The creator of KFC, “Colonel Sanders”, was actually a gas

station manager.

• First KFC restaurant was opened outside of Sanders gas station.

• The first ever bucket of KFC chicken was sold in 1952.

• KFC is consumed by nearly 8 million people per day in the US alone

• The KFC franchise is open in 80 countries around the world.

• THe original, still secret recipe, was invented in 1940.

• The secret recipe for KFC chicken is kept in a safe in Louisville, KY.

History of McDonalds• Headquartered in the United States, the company

began in 1940.

• Initially a barbecue restaurant operated by Richard and Maurice McDonald.

• Original mascot was a man with a chef's hat on top of a hamburger shaped head named as "Speedee“.

• Speedee was replaced with Ronald McDonald by 1967.

• Ray Kroc in 1955, purchased the chain.

All About McDonalds

• McDonald's is the world's largest chain of hamburger fast food restaurants.

• Serving around 68 million customers daily in 119 countries.

• Operated by either a franchisee, an affiliate, or the corporation itself.

• McDonald's restaurants offer both counter

service and drive-through service.

Revenue and Sales 2012

• The corporation's revenues come from the rent, royalties and fees paid by the franchisees.

• Global comparable shares growth 3.1%.

• Earnings per share growth 5%.

• Average number of customers served everyday 69 million.

Outlets• As of 2012 more than 34,000+ restaurants

around the world in 118 countries.

• McDonald's claims to exist in 123 "countries“.

• At least 20 of those "countries" are not independent countries.

• Existence in 119 countries is inflated by non-independent countries.

• Largest fast food chain all over the world

Controversies

• McDonald's is often the target of criticism for its menu, its expansion, and its business practices. 

• Greenpeace alleges soya used in frying is destroying the Amazon rainforest in Brazil.

• McDonalds has been criticized for their French fries recipe.

• Stella Liebeck, sued McDonald after getting 3rd degree burns from hot coffee.

Awards and Honors• 2012 #11 Most Admired Company in the World

• Ranked #2 among all companies for “Management Quality”

• Ranked #2 among all companies for “Global Competitiveness”

• Ranked #1 among all companies for “Use of Corporate Assets”

• Ranked #4 among all companies for “Best Long-Term Investment”

• Ranked #2 among all companies for “Financial Soundness”

• Ranked #4 among all companies for “People Management”

• McDonald’s also ranked #1 in the Food Services category

Success and Stories• 1940: McDonalds BBQ opens.

• 1948: McDonalds re-establishes as a self service and drive in restaurant.

• 1949: Famous French fries and milk shakes make their debut at McDonalds.

• 1953: Golden Arches are designed.

• 1955: Ray Kroc buys McDonalds.

• 1958: 100th million hamburger sold.

• 1959: 100th restaurant opened in Fond Du Lac.

• 1965: 10th anniversary and 700 outlets.

• 1967: McDonalds goes international.

7 Things About McDonalds• McDonalds is the largest toy distributor in the world!

• McDonald's has unique menu items in every country. In Portugal, you can order soup!

• Paris has the only McDonald's with white arches.

• The McDonald's Shamrock Shake was created for a fundraiser with the Philadelphia Eagles.

• Ray Kroc initially was a real state broker, and never thought of food business.

• In 2005, McDonalds paid rappers to reference Big Macs in their songs. 

• 700 burn cases were reported due to the severe boiling temperature used at McDonalds.

Rivalry Story• McDonald's and KFC are the two largest

fast food restaurants in the world.• Both have their own trademark for popular

foods: 'Big Mac' and 'Popcorn Chicken'.

Hamburger vs Crispy Strips• Calories: 250

• Total Fat: 9g

• Saturated Fat: 4 g

• Cholesterol: 25 mg

• Sodium: 520 mg

• Total Carbohydrate: 31g

• Dietary Fiber: 2 g

• Sugars: 6 g

• Protein: 12 g

• Calories: 400

• Total Fat: 24 g

• Saturated Fat: 5 g

• Cholesterol: 75 mg

• Sodium: 1,250 mg

• Carbohydrate: 17 g

• Dietary Fiber: 0 g

• Sugars : 0 g

• Protein: 29 g

Chart 1

Chart 2

• Type: Public• Traded as: NYSE: MCD• Company: Dow Jones Industrial Average Component• Industry: Restaurants• Founded: May 15, 1940 in San Bernardino, California;• McDonald's Corporation: April 15, 1955.• Founders: Richard and Maurice McDonald • McDonald's restaurant concept: Ray Kroc.• Headquarters: Oak Brook, Illinois, U.S.• Number of locations: 34,000+ worldwide• Products: Fast food• Revenue: US$ 27.56 billion (2012)• Total assets: US$ 32.98 billion (2012)• Total equity: US$ 14.39 billion (2012)• Employees: 1,800,000 (2013) • Website: Global Corporate Website

• Type: Subsidiary• Industry: Fast food restaurant• Founded: 1930 in North Corbin, Kentucky

(original)• 1952 : Utah (franchise)• Founders: Harland Sanders• Headquarters: Louisville, Kentucky, United States• Number of locations: 18,000 (2012)• Products: Fast food.• Revenue: US$15 billion (2011)• Employees: 190,000• Parent: Yum! Brands• Website: www.kfc.com