KFC, Sizzler
Transcript of KFC, Sizzler
Manufacturing & Food Service
Jeremy Jeremy RylandRyland
• Director of Marketing - Sizzler• Collins Food Group
– KFC, Sizzler
• Food Scientist – B.Sc.• Food Marketer - MBA• Passion for food – MA Gastronomy
Manufacturing & Food Service
What does Manufacturing Want?What does Manufacturing Want?
• Manufacturing– Australia’s largest manufacturing industry
– 17% of employment, 22% of turnover– Food producers– plus Food service
• Oil that performs efficiently and economically
Manufacturing & Food Service
ManufacturingManufacturing
OIL
Ingredient Process Aid
minor identifier frying lubricant protective
Manufacturing & Food Service
ConsumerConsumer
Manufacturing & Food Service
ConsumerConsumer
• Chips• Confectionery, fatty foods, cakes• Convenience, filling, cheap • Eating out…
– Service, price, quality – healthy is low• Taste – mouthfeel, flavour• KFC
• Mashies
• Gourmet chips – horse fat• Golden, tender, puffy, light, crisp, savoury flavour
Manufacturing & Food Service
Food Food –– more than just fuelmore than just fuel
• Symbol – a reflection of who we are• Culture and upbringing• Food and non-food• Confusion over fats & oils• Fatty food – “bad” but “pleasurable”• Healthy Food Paradox
Manufacturing & Food Service
Food Service AttributesFood Service Attributes
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Vouchers
Special Discounts
Convenient Packaging
Combo Meals
Complete Meal
Healthy Food
Portion Sizes
Product Range
Pleasing Appearance
Friendly Staff
Convenient Location
Quick Service
Value for Money
Fresh Food
Food Taste
Food Quality
Hygiene Standards
Manufacturing & Food Service
Consumer ConcernConsumer Concern
• Fat in the diet• Rejecting fast food• Accepting fresh healthy food• Healthy Food Paradox• Fresh salads
– Mayonnaise• Indulgent treats
– Skins, chips, ice cream, dessert
Manufacturing & Food Service
Changing MarketChanging Market
• New flavours, tastes• Fresh, healthy, quality• Loosers
– – fish & chips, chinese, chicken, burgers
• Winners– - pizza, foodcourts, Thai, sushi, Subway
• Healthy Eating considerations…– Fresh food, Lean meat, Taste, low fat
Manufacturing & Food Service
SubwaySubway
• #3 -> #2• Jared Fogle• Lost 108Kg
Manufacturing & Food Service
ManufacturersManufacturers
• Consumer demand• Healthy Fried Foods ??• Oil choice….
– Tallow – taste, fryability, cost– Palm, cottonseed, soy– Best quality for lowest cost
Manufacturing & Food Service
Manufacturing Selection CriteriaManufacturing Selection Criteria
Traditional or ReligiousTaste & Product qualityFryer Life or Kettle LifeFunctionality
foaming, smoking, breakdownshelf life, colour development
Nutritionmarketing, image
Supply /Price / Cost / Value
Manufacturing & Food Service
Nutrition & HealthNutrition & Health
• Flavour – tallow (horse fat)• Obesity, health, lobby groups• McDonalds and other chains
– tallow to vegetable oil– flavour issues– chips an indulgence – –> tallow?
Manufacturing & Food Service
Deep Frying Oil: The Need For BalanceDeep Frying Oil: The Need For Balance
Frying Life
Health
Economy
Palm
Tallow
Sunola
• The market is now, more than ever searching for the penultimate balance in the keystones of a good frying oil:
– frying life/ stability– economy– healthy
• The current options only address two of the above.
Canola
Courtesy of Goodman Fielder
Manufacturing & Food Service
Oil as an ingredientOil as an ingredient
• Health is a bigger issue• Greater awareness of the oil• Health and cost• Tradition, culture• Fashion, image, marketing• Information & Knowledge
Manufacturing & Food Service
Olive OilOlive Oil
• High cost but high value• Mediterranean diet• Flavour – used by chef’s and gourmets
• Marketing - image• Healthy, desirable• Wine-like status
Manufacturing & Food Service
CanolaCanola
• Genetically modified, toxic?• Healthy• Neutral flavour, light colour• Recommended by Heart groups• High oleic canola oils (Natreon)
– healthy– good frying characteristics
Manufacturing & Food Service
SunflowerSunflower
• Good all-purpose oil• Healthy• Frying – fair -> mono unsaturated• High oleic - HOSUN – high cost• Low awareness• High price• Low value
Manufacturing & Food Service
Sunflower & manufacturingSunflower & manufacturing
• Manufacturers– Respond to consumer demand– Effective product at low cost– Healthy is not a major driver
• Olive Oil – original, flavour, gourmet• Canola – healthy, light• Sunflower - ??
Manufacturing & Food Service
Sunflower Oil & ManufacturersSunflower Oil & Manufacturers
• Must promote• Differentiate• Increase value• “pull strategy”….
– chips
Manufacturing & Food Service
Intel InsideIntel Inside