Presenter :

SNEHA BISWAS

RAHUL

SHRIRAO

Presented to:BIBHAS B

Say Hi to Mr. K

From the age of 10 he held numerous jobs

farmer

streetcar conductor

railroad fireman

insurance salesman

About Colonel Harland Sanders

Colonel Harland Sanders

OCCUPATION: Chef

BIRTH DATE: September 09, 1890

DEATH DATE: December 16, 1980

PLACE OF BIRTH: Henryville, Indiana

PLACE OF DEATH: Louisville, Kentucky

ORIGINALLY: Harland Sanders

He Used to cook at home

Because….

He lost his father and mother used to go out for work

Evolution to line of business

Started with “Sanders Court & Cafe” at a gas station

1930

Col. Harland Sanders

1935

The title of honorary ”Kentucky Colonel”

1937

“Sanders Court & Cafe” expands the restaurant

1939

Altered the cooking process to reduced cooking time

1940

• Devised what came to be known as his “Original Recipe”

• Contain 11 herbs and spices is still a trade secret

1952

1950

• Shut down Sanders Cafe and Restaurant

• Travels the U.S. to sell his chicken to restaurant owners

• First to take franchise offer was Pete Harman

1964

First KFC outside North America

1960 • Number of franchised

outlets 600

1964• Sold the entire

KFC franchising operation

1966• KFC went public

1969 • Listed on the NYSE

1971KFC was acquired by

Colonel Harland Sanders Passes away

1980

1985• Heublein & KFC Inc. was

acquired by RJ Reynolds1982

• Nabisco was bought by R.J. Reynolds, forming RJR Nabisco1985

• PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc1986

Chicken Little Sandwich

1990

1987

Entered Canada with brand name as “Poulet Frit Kentucky”

1995

Entry in India

1997

2002

• Tricon changed it's corporation name to Yum! Brands, Inc

PepsiCo, Inc. announces the spin-off of its quick service restaurants KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.

2003

Start Marketing Chicken as Extra CrispyPETA Protest

2007

2009

Enters Nepal, its first restaurant in Durbar marga.

Build an organization dedicated to excellence

Maintain a commitment to

innovation

Generate consistently superior financial returns and benefits our owner and employees.

Deliver superior quality and value in our

products and services.

Goals Of K.F.C

Mission statement

“To be the leader in western style quick service restaurants through friendly service,

good quality food and clean atmosphere ”

Business Model Deconstruction…….

Business Model Canvas - Key PartnersPEPSI

FOOD SUPPLIER

Key Activities

More local marketing

Logistic management

Franchise management

Catering management

Value Propositions

Fast food

Home made chicken

Secret recipe

Customer RelationshipsStandard personal assistance

Self service

Customize personal assistance

Customer Segments

Fast food lovers

Mass market

Franchisers

Non-Fast food lovers

Key Resources

Point of sale

Brand

Logistic network

Secret recipe

Storage

Catering tool kit

Channels

Restaurant

Phone

Website

Home

Cost Structure

Branding / communication

storage & tools catering van

Product innovation infrastructure

Revenue StreamsCatering service free

Food sale(fixed pricing)

Franchising

Few successful strategies

New market development:

KFC will introduce their present and new products and services into new geographic/demographic areas.

Product development:

Bring back rotisserie chicken

Concentric Diversification:

Add more to KFC product & service variety to the public consumers

Thank YouFor Your

K.F.CKIND FRIENDLY CO-OPERATION