KF Whitepaper on NVS Accelerated Succession

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    Accelerated leadership development and

    succession: Korn/Ferrys impact at Novartis

    by Kevin Cashman, Janet Feldman, Katie Cooney, and George Hallenbeck

    One o the major challenges companies ace is

    maintaining a steady pipeline o ready now candi-

    dates to move up into positions o greater scope and

    responsibility. This challenge raises two questions:

    How can leaders get to know their organizations

    talent on a deeper level as a prelude to individual

    career and organizational planning decisions?

    Then, how can companies also develop those indi-

    viduals to support their emergence as ully quali-

    ed leaders?

    To address these dual needs, Korn/Ferry International created Leader-

    Succession, a customized program o individual assessment and eed-

    back, group learning, and executive coaching that accelerates an

    organizations ability to identiy, assess, and develop its high-potential

    leadership talent. The program combines Korn/Ferrys expertise in

    talent assessment and executive coaching with three concepts that are

    critical to the development o leaders: Inside-Out, Outside-In awareness;

    trust-based infuence; and authentic contribution.

    In place since 2002 at Novartis, LeaderSuccession has been integral to

    that companys success in developing bench strength, retaining key

    talent, and extending its recognition as one o the worlds most-admired

    companies. It has helped create a base o sel-aware, infuential leaders

    whose ocus extends beyond individual results to a concern or the team

    and the broader organization.

    This is not skills training; its about who you are and the impact that

    has, said Mechtild Walser-Ertel, who has participated in several ses-

    sions as a talent management and organizational development leader

    December 2010

    In 2002 Korn/Ferry launched an

    initiative called

    LeaderSuccession SM at Novartis,

    the global pharmaceutical and

    healthcare company, to identiy,

    develop, and mentor its uture

    business leaders. Our review o

    LeaderSuccession with Novartis

    executives ound that the

    programs positive infuence

    extended into unanticipated areasand reached broadly across the

    company. This paper discusses

    what the program has taught us

    about leadership and the essential

    elements, commitments, and

    approach that are key to the

    programs success.

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    or Novartis Consumer Health. This is a simple concept that resonates

    strongly. We are all individuals with dierent purpose, who lead dier-

    ently.

    Involvement with Novartis

    Korn/Ferrys involvement in Novartiss succession planning initiatives

    began in 2002 when Thomas Ebeling (then CEO o Novartis Pharma), asked

    Senior Partner Kevin Cashman (then CEO o LeaderSource) to create a

    program to help Novartis identiy, develop, and mentor the companys

    uture leaders. The issue was critical or Novartis. In 2000 the company

    had recruited 79 percent o its talent rom outside the organization, and

    though that number had come down, by 2002 it was still 58 percent.Novartis needed to reduce its outside hiring costs, leverage its investment

    in recruitment, and develop uture leaders rom among its existing talent

    pool.

    Over the next eight years, more than 500 people rom Novartiss pharma,

    oncology, generics, OTC, and CIBA Vision business units participated in

    LeaderSuccession programs (called Leadership Mentoring at Novartis).

    Participants and organizational sponsors came rom more than orty

    countries on ve continents. By 2009, Novartiss external hiring dropped to

    just 16 percent. While Korn/Ferrys LeaderSuccession is not solely respon-

    sible or that dramatic shit, it has become a key component o Novartisstalent development initiatives.

    While these results are impressive, the impact o LeaderSuccession

    stretched into realms that neither Novartis nor Korn/Ferry initially antici-

    pated. Program sponsors not only

    learned about the talent in their

    organizations; they grew in their

    own capacity as leaders and became

    more ully known to their people.

    Not only did individual participants

    expand their leadership capabilities they also brought the concepts back totheir teams, and helped them grow as well. A new understanding o the

    requirements and concepts o leadership evolved across the company.

    The program not only gives us a better read on emerging talent, but it

    also triggers a turning point in how leadership is viewed at Novartis, said

    Jonathan Peacock, then a nance and administrative ocer at Novartis

    who sponsored numerous sessions or employees in the nance unction.

    There is a shit rom viewing leadership as a results-oriented track record

    to bigger questions: How do I develop as a leader? How do I develop people?

    How do I want to be seen?

    The impact o LeaderSuccession stretched into

    realms that neither Novartis nor Korn/Ferry initially

    anticipated.

    This is a simple concept

    that resonates strongly.

    We are all individuals with

    dierent purpose, who

    lead dierently.

    Mechtild Walser-Ertel,HR and organizational development leader,

    Novartis Consumer Health

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    Earlier this year Korn/Ferry interviewed teen Novartis enterprise leaders,

    HR leaders, and program participants to better understand the source and

    results o these positive changes.

    Leadership development programs that create lasting value connect the

    individuals internal motives, belies, talents, and intentions with the

    external needs o the organization and marketplace. Executives emerge as

    eective and inspiring leaders when they understand what they believe in

    and care about, how they make decisions and infuence others, and how

    they behave and communicate in dierent circumstances. The best leaders

    can articulate their mission and values, and are transparent with those

    they lead. Leaders also need lucid knowledge o how they are perceived and

    o how they impact their organizations, customers, and marketplace. This

    state o sel- and other-awareness is the goal o the Inside-Out, Outside-Inprinciple o leadership development used in LeaderSuccession.

    This work is so eective at creating sel-awareness, commented sponsor

    Jrgen Brokatsky-Geiger, Novartis Global Head, Human Resources. We

    wanted to bring our talent into a refective process that allows them to

    think more deeply about their career aspirations and abilities and what

    opportunities provide the best t. This benets the organization as much

    as it does the specic individual.

    The power o the o-siteAt the core o LeaderSuccession is an o-site sessiona two- to three-day

    program o acilitated group learning, discussion, individual coaching, and

    development planning involving the CEO, business unit, or unctional head

    who serves as the program sponsor; a human resources partner; six to

    eight selected participants; and a Korn/Ferry acilitator. Crucial to the

    success o the program is the ull involvement o the organizational

    sponsorthe senior executive who has a vested interest in getting to know

    and develop talent one to three levels below his or her own level in the

    organization. This persons active involvement elevates LeaderSuccession as

    a vehicle or identiying uture leaders by providing them with rst-handexperience with the high-potential talent in action.

    The agenda is structured, yet varied and customizable in its orm and

    content. A key component is Core Purpose work, in which the participants

    crat a statement o their unique intention as leaders, and discuss how this

    aects their contributions, roles, and assignments at Novartis. Knowing

    your core talents and core values gives you power, energy, and clarity

    both a north star and a rudder, said executive sponsor Kurt Graves. This

    inormation becomes central to uture career discussions and is an impor-

    tant element o succession planning.

    AcknowledgmentsThe ollowing individuals were contributors

    to the content and direction o this paper:

    Andrea SaiaPresident and Chie Executive Ocer,

    CIBA Vision

    Brian McNamaraSenior Vice President/General Manager

    Novartis OTC, North America

    Christelle BeneteauHuman Resources Head, Novartis Group

    Finance

    Guido GuidiNovartis Oncology Region Europe Head

    Jonathan PeacockExecutive VP and Chie Financial Ocer, Amgen

    Jrgen Brokatzky-Geiger,Global Head o Human Resources, Novartis

    International AG

    Kurt GravesExecutive Chairman o the Board,

    Intarcia Therapeutics

    Mark SawyerGlobal Head Human Resources, Novartis

    Institutes or BioMedical Research

    Mauro GhilardiGlobal Head Human Resources/SVP, OTC,

    Novartis Consumer Health

    Mechtild Walser-ErtelGlobal Head Talent Management

    and Organization Development, Novartis

    Consumer Health

    Mike Moshierormer SVP Human Resources,

    Novartis OTC

    Neil AnthonyGlobal Head, Human Resources,

    Novartis Pharma

    Peter GoethuysVice President Human Resources Global

    Operations, Sano Aventis

    Praveen Tyle

    Senior Vice President, Global Head, NovartisBusiness Development & Licensing

    Thomas EbelingChie Executive Ocer,

    ProSiebenSat.1 Media AG

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    Participants also present to the group a Leadership Challengea business

    or organizational issue that has tested their abilities as leadersand then

    acilitate a discussion o how to address the situation. The ormat ostersdiscussion o real-world leadership issues, and at the same time replicates

    the collaborative participative decision-making needed in leaders. It is not

    easy to say, I need help in solving this problem, commented sponsor and

    global business development leader Praveen Tyle . That vulnerability is

    really critical. Not everyone embraced that. This is a dierentiator or

    those who did.

    In another key exercise, called Four Rooms, participants refect on their

    skill and comort level relating to others in diverse settings: in a close

    relationship, in gregarious networking situations, as experts making a

    presentation, or as acilitators addressing the unoreseen. This exercise,too, is ollowed by observations and eedback to help the participants

    understand how they reacted and why. The great value o this exercise,

    said sponsor and HR executive Peter Goethuys, is that they can relate what

    they were eeling in that situation to the ways others experience them.

    Ultimately, what emerges is a sense o the unique way the individual

    responds to and infuences others as a leader.

    Other components explore the concepts o personal, relational, and contri-

    bution power, and help the participants commit to changes that will have a

    real impact on their own perormance and that o their teams and larger

    organizations. The o-site also includes social and/or physical activities

    designed to promote personal connections among participants and give the

    sponsor an opportunity to interact with the participants outside o the

    work setting. Participants have made powerul networking connections,

    which are especially valuable or people who work together in a virtual

    organization but who rarely come ace-to-ace.

    In addition to the eedback they get rom their peers during the o-site,

    participants also meet in one-on-one coaching sessions with the organiza-

    tional sponsor, the HR sponsor, and the Korn/Ferry acilitator. These

    sessions may directly address career development and succession planning,

    or may be more broadly related to

    their development as leaders. This

    cycle o discovery, expression,

    eedback, and coaching requires

    openness, authenticity, vulnerability,

    and (hence) a sense o trust and

    saety in the room. It can be transormative, as participants move beyond

    expected behaviors to reveal their real strengths and contributions.

    At the end o the o-site, participants will have completed a LeaderPlana

    one-page document that captures key themes rom their participation, and

    includes their statement o Core Purpose as well as their development

    commitments.

    The power o integrated learning

    Research has shown that classroom learning

    carries the most impact when it is surrounded

    by preparatory work that builds trust in the

    process, and post-session coaching that

    reinorces behavior change.

    Our teen interview respondents recognized

    the impact o each o the elements o the

    program. When asked what elements o the

    program they considered most important:

    14 mentioned o-site and post-session

    coaching

    12 mentioned pre-session assessment and

    eedback, as well as the useulness o the data

    11 cited the o-site ocus on authenticity,

    trust-based learning, and awareness

    13 mentioned specic o-site exercises,

    including (most oten) Core Purpose and the

    Leadership Challenge

    Others mentioned the structured yet custom-

    ized fow o the program, and the opportunitiesthe o-site oered or refection and connection

    to peers and organizational leaders. The

    involvement o the organizational sponsor, the

    skill o the acilitator and the alignment o the

    program with the needs o the specic sponsor

    were also mentioned as key.

    Participants have made powerul networkingconnections, which are especially valuable or people

    who work together in a virtual organization but who

    rarely come ace-to-ace.

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    O-sites have sometimes produced immediate, dramatic decisions about

    roles, structures, and even unding levels. Ater one session, a division

    leader realized old strategies were no longer working, and told an executiveparticipant to tear up her plan and start over with expanded resources.

    Assessment, eedback and coaching

    LeaderSuccession actually gets under way a ew weeks beore the o-site,

    with assessments* and 360 inventories that are reviewed with each partici-

    pant in a condential conversation with a Korn/Ferry executive coach.

    In this conversation, the coach helps the individual participants ocus on

    their own process, responses, and intentions. This sel-awareness illumi-

    nates the inormation rom the 360 tools and also helps the participants

    understand how they are perceived in their business interactions. This

    pre-session conversation gives the participants a sense o trust in the

    process, a common language or development, and an initial commitment

    to their growth. By the end, each participant identies two or three initial

    development objectives to explore at the o-site. Korn/Ferry provides a

    written summary o assessment results and the coachs observations to the

    organizational and HR sponsors or their use at the o-site.

    Following the o-site, participants again meet with their Korn/Ferry coach,

    usually or three sessions over the next our to six months. This interaction

    deepens and reinorces any newound insights, and helps the participants

    pursue their development objectives and grow as leaders. The coaching

    combines deepening understanding with practical, real-lie application and

    supports tangible change in behaviors and eectiveness. Because o the

    power o the coaching interaction, many participants seek out additional

    coaching hours or enroll in Korn/Ferrys Executive to Leader Institute, an

    intensive in-residence program or senior leadership development.

    The coaching is absolutely critical to the success o the program, said HR

    leader Walser-Ertel. Participants have taken a lot away rom the coaching

    sessions. They really ortiy the development plans and make them take

    things more seriously.

    Impact on development and succession

    Organizational sponsors at Novartis reported breakthrough learning in

    program participants, with signicant growth in clarity, condence,

    impact, and accountability. Some results were immediately visible during

    the o-site. One individual went rom being a very intelligent person with

    diculty connecting to others to relating both rom the head and the

    heart, said sponsor Andrea Saia, CEO o CIBA Vision. He now takes on

    challenges with an unoreseen passion.

    * Assessment tools used have included Korn/Ferrys

    Decision Styles, which evaluates an individuals

    thought process, leadership behaviors, emotional

    competencies, career motivators, potential, and

    ability to learn rom experience. Korn/Ferrys

    e-Choices, a multi-rater tool that measures

    learning agilitya actor used to identiy

    high-potential talenthas also been a key part o

    the Novartis program. Novartis uses its ownLeadership Standards 360 tool to measure

    perormance against key leadership competen-

    cies; at other organizations, Korn/Ferrys Voices

    360 or Survey o Infuence Eectiveness would be

    appropriate. Each o these instruments empha-

    sizes sel- and other-awareness.

    One individual went rom

    being a very intelligentperson with difculty

    connecting to others to

    relating both rom the

    head and the heart. He

    now takes on challenges

    with an unoreseen

    passion.

    Andrea SaiaCEO o CIBA Vision.

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    In other cases, a shit in behavior is quickly revealed back in the oce. An

    individual who we newly recruited came in as a very hard charger and

    wasnt tting with the environment, Saia added. Ater the program hereally listened and learned. The eedback he got was really impactul. This

    really accelerated his integration and ongoing success.

    The Novartis program also served as a clariying orce in the development

    o succession plans. The program helps us consider the entire picture

    when making critical career decisions or individuals. More than just their

    skills come into consideration, commented sponsor Guido Guidi, Region

    Europe Head or Oncology, based in Italy. This is particularly useul in

    evaluating senior talent: Do they have the motivators, values, tenacity, and

    courage? Can they meet challenges and lead the entire organization in the

    right direction?

    For sponsors, there was another unexpected benet: Thinking through the

    design o the program claried their organizations needs or Novartiss

    senior leaders. Decisions become easier when you have an aligned point o

    view on talent, Saia said. The program also conrmed and strengthened

    the pipeline. Some didnt see leadership in their uture, but participants

    expanded their notions and expanded their views.

    Mark Sawyer, a global HR leader with Novartis, echoed that preparing or

    the program catalyzes talent planning. Just thinking about who we are

    going to invite gives us a chance to do an overview o our talent and thinkabout who might be our uture leaders.

    Impact on sponsors

    Program sponsorsthe CEOs, business unit, and unctional heads whose

    organization is participating in LeaderSuccessionbenet immensely rom

    this opportunity to observe and interact with the participants. Not only do

    they learn about the talent in their organizations they oten gain insight

    into their own capabilities as leaders.

    The program orced me to refecton some questions being asked o the

    participantslike watching the lm

    and suddenly you are in the scene,

    said Christelle Beneteau, an HR sponsor at multiple programs. The pro-

    gram energized me and conrmed my career direction. It reinorced what

    is important in my lie.

    Tyle, the global business development leader, said he took away lessons in

    dealing with individual personalities, and discovered how much valuable

    eedback he could get rom his sta. Ebeling, the ormer Pharma CEO,

    Sponsors not only learn about the talent in theirorganizations they also oten gain insight into their

    own capabilities as leaders.

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    ound himsel learning rom the participants as well. You see their

    external skills, what makes them tick, the huge diversity o approaches to

    problem-solving. You see the great courage that people have to conronttheir issues and to share with others, he said. This is always an inspira-

    tion to me as a leader. Participants also get a better sense o their leaders,

    which improves trust and communication.

    Lasting impact across the company

    LeaderSuccession is ocused on the identication and development o

    individual talent, but its eects are elt across the organization. As partici-

    pants step up into bigger roles and emerge as more powerul leaders, the

    eects ripple outward.

    A lot o people who were individual contributors became aware that a big

    part o the success o the company depends on how good people are at

    working together, said Peter Goethuys, the HR executive. People advanced

    in their thinking on these behaviors. They see the collective, the organiza-

    tion, and the culture is evolving to one o collaboration.

    The program brings people together, Ebeling said. It creates networking

    benets or the participants, and they also eel that they can connect to the

    CEO. I see a high level o interest in and consciousness around leadership as

    an issue throughout the organization.

    When asked what they might do to change or build on the program,

    several respondents indicated a desire to build on the changes they had

    already seen in their organizations. Some suggested programs to help

    participants continue their interaction with real-time challenges, such as

    ollow-up on how they lead in times o crisis or change. Others suggested a

    six-month or one-year ollow-up to deepen lessons learned, renew network-

    ing connections, and keep the evolving organization and its leaders con-

    nected to the principles and practices o leadership they experienced in the

    program.

    Ebeling is among those who recommends this kind o organizational

    ollow-though: We held ollow-up meetings six months ater their partici-

    pation to discuss the impact on the business, he said. Everyone talked

    about a specic issue they had handled. Most people ultimately became

    better perormers.

    This continued interest betokens the potential o Korn/Ferry to deeply

    integrate with and support the succession planning and leadership develop-

    ment initiatives o an organization. It also illuminates the long-term

    thinking that makes a company like Novartis successul.

    Results o LeaderSuccession

    at Novartis

    Participants bring their learning back to

    others. Concepts are pushed down throughthe organization.

    New openness and trust spread throughout

    the organization. Participants better under-

    stand the CEO/organization leaders and vice

    versa.

    Depth o talent is identied. Organization

    gains a more ocused point o view on talent,

    enabling better decisions on whom to develop

    and promote.

    Leaders grow in condence, authenticity, and

    comort with who they are. They understandthe value o their roles and how to create

    value or themselves and others.

    Participants engage in teams more success-

    ully and create connections that continue

    beyond the program.

    Leaders learn to speak openly with

    one another and to collaborate on decision-

    making.

    Attention widens rom short-term results to

    vision or the uture.

    Program sponsors benet as much as

    participants.

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    Kevin Cashman is a Senior Partner, CEO and Board Services,

    Korn/Ferry International.

    Janet Feldman is a Managing Principal with Korn/Ferry International.

    Katie Cooney is a Senior Consultant with Korn/Ferry International.

    George Hallenbeck is Director o Intellectual Property at Korn/Ferry

    Leadership and Talent Consulting.

    About The Korn/Ferry Institute

    The Korn/Ferry Institute generates orward-thinking research and view-

    points that illuminate how talent advances business strategy. Since its

    ounding in 2008, the institute has published scores o articles, studies,

    and books that explore global best practices in organizational leadership

    and human capital development.

    About Korn/Ferry International

    Korn/Ferry International (NYSE:KFY), with a presence throughout the

    Americas, Asia Pacic, Europe, the Middle East, and Arica, is a premierglobal provider o talent management solutions. Based in Los Angeles, the

    rm delivers an array o solutions that help clients to attract, develop,

    retain, and sustain their talent.

    Visit www.kornerry.com or more inormation on the Korn/Ferry Interna-

    tional amily o companies, and www.kornerryinstitute.com or thought

    leadership, intellectual property, and research.

    2010 The Korn/Ferry Ins