Keyword Research Tools You Should Use
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21-Oct-2014 -
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Transcript of Keyword Research Tools You Should Use
WHAT IS IN MY KEYWORD RESEARCH TOOLBOX?
RAE HOFFMAN SMX WEST
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
SEMRUSH
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
LIMITED FREE VERSION PLANS RANGE FROM $69/mo - $149/mo
WEBSITE: SEMRUSH.com
GENERAL KEYWORD RESEARCH Volume | CPC | Estimated traffic % | Trends | Related
SEGMENTING Organic | Paid
COMPETITIVE COMPARISONS Domain vs. domain | common keywords
RANK TRACKING Low volume
IDENTIFYING NEW KEYWORD OPPORTUNITIES FOR ALREADY EXISTING INTERNAL CONTENT
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METHOD ONE EXAMPLE KEYWORD: CAMO SHIRT
STEP 1
Search camo shirt & click related keywords���
STEP 2 ���Find a keyword of interest and drill down
STEP 3
Notate new keyword potentials
STEP 4 Edit content to take advantage
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METHOD TWO STEP 1
Take a keyword you already rank well for
STEP 2 Run a search to find who else (relevant) ranks
STEP 3
Plug those ranking pages into SEMRush
EXAMPLE KEYWORD: CAMO JACKETS
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[NOT PROVIDED] GOT YOU DOWN? STEP 1
Check analytics and find your top 10-100 organic landing pages
STEP 2 Plus those page URLs into SEMRush
STEP 3
Determine relevant improvement or expansion opportunities:
þ Cross check volume & CPC – which terms make sense to target for improvement?
þ Is the page ranking for horizontal terms you don’t have dedicated content for? Is the volume and /or CPC there to support doing so?
þ What terms are related to the keywords driving the page traffic? Is there a way to target these words with separate awesome content? Will the ROI be there?
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SEMRUSH + KEYWORDBUZZ =
KEYWORD CENTRIC & STRATEGIC CONTENT MARKETING PLANS
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KEYWORDBUZZ
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
FREE
WEBSITE: KEYWORDBUZZ.net
QUERIES
YOUR KEYWORD(s) and “How to” Guide
“How do I” Tutorial
Help “How do you”
FIND THE BEST FIT FOR ROI Plug the suggestions you have mined into SEMRUSH
OR Search the suggestions in Google & plug ranking pages into SEMRush
OR Strip the suggest operators and search the keyword string
USE THIS DATA TO
Help you target that content to multiple keyword phrases Help you refine to target those with the most potential volume or value
BUT WAIT – THERE’S MORE
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SPYFU
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
LIMITED FREE VERSION PLANS RANGE FROM $79/mo - $999/mo
WEBSITE: SPYFU.com
GENERAL KEYWORD RESEARCH Volume | Granular CPC | Estimated traffic % | Trends | Related
SEGMENTING Organic | Paid
COMPETITIVE COMPARISONS Domain vs. domain | common keywords
RANK TRACKING Low to medium volume
SHOW ME (THE POTENTIAL) MONEY
THE GROUPIE TOOL
Can help you project the ranking value for broad terms
COST PER CLICK | COST PER DAY | CLICKS PER DAY
Enter all the terms relevant to the content you plan to create & do the math to find the potential* ROI
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DOING THE MATH
DAILY EXACT* COST OF ALL
KEYWORDS x 30 =
POTENTIAL MONTHLY VALUE
*AS ESTIMATED BY SPYFU
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
NEED BUDGET? So how can a keyword research tool help you get more budget – from either a client or your boss?
SEMRUSH DOMAIN VS. DOMAIN
Stacks competing websites against each other to measure keyword traffic and overlap
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NEED BUDGET?
TOTAL REGIONAL
DOMINATION
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NEED BUDGET?
#TRUESTORY
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THANKS
PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO
& PPC
SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG
@SUGARRAE
RANTING & FOOTBALL
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