Keyword Research: 7 Steps for Finding Your Target Keywords
13
-
Upload
placester -
Category
Real Estate
-
view
2.276 -
download
0
description
The Importance of Keyword Research When it comes to driving traffic to your real estate website, it can be tempting to focus all of your energy on social media. After all, there are tons of potential homebuyers on Facebook, Twitter, LinkedIn, Google+, and Pinterest, so it makes sense that you'd want to engage with them on these channels. And while social media should definitely be a part of your marketing strategy, you need to make sure you're paying attention to a much bigger source of traffic: search. Search is the number one driver of traffic to content sites. In fact, search drives 300 percent more traffic than social media. The key to optimizing your real estate website for search is to use relevant keywords: words and phrases that your potential customers are entering into search engines like Google and Bing. So, how do you know which keywords you should target? The answer: Do your research!
Transcript of Keyword Research: 7 Steps for Finding Your Target Keywords
Analyzing and choosing your search keywords carefully is
crucial to your marketing strategy.
Why?
Brainstorm a starter list of
keywords that are relevant to your
business and match common search habits.
Use Google AdWords Keyword Tool
to discover new keywords and weed out terms that have too little traffic or too much competition.
Focus on the Long Tail
where keywords are less competitive and leads are
more qualified.
Analyze Your Competitors by searching your target
keywords and investigating top-ranked
sites.
Create TargetsPrimary, secondary, and long tail phrases that you’ll target with your site content.
