STRATEGICSOCIALMEDIA

KEYWORD PERFORMANCE

W W W . K E Y W O R D P E R F O R M A N C E . C O M

WE DON'T HAVE ACHOICE ON WHETHERWE DO SOCIAL MEDIA,

THE QUESTION ISHOW WELL WE DO IT .

W W W . K E Y W O R D P E R F O R M A N C E . C O M

E R I K Q U A L M A N

62.5% of case studysubjects used Pinterest

to engage audience.

S T A T I S T I C S

PINTEREST CASE STUDY

62.5% PERCENT

9425%

3/5

3/5 of case studysubjects engaged users

on Pinterest byintegrating the Pin Itbutton on their site.

25% of the case studysubjects used

promoted pins toengage audience.

94% of case studysubject followers wereexposed to the Pin ItButton as a means toincrease engagement.

Engagement Pin It Button Promoted Pins Followers

S O U R C E SH T T P : / / W W W . S M A R T I N S I G H T S . C O M / D I G I T A L - M A R K E T I N G - P L A T F O R M S / C - P I N T E R E S T - C A S E - S T U D I E S - D R I V E - E N G A G E M E N T /

H T T P S : / / B U S I N E S S . P I N T E R E S T . C O M / E N / S U C C E S S - S T O R I E SH T T P : / / W W W . S O C I A L M E D I A E X A M I N E R . C O M / 7 - C R E A T I V E - S O C I A L - M E D I A - M A R K E T I N G - M I N I - C A S E - S T U D I E S /

ENGAGE AUDIENCETHE "PIN IT" BUTTON

W W W . K E Y W O R D P E R F O R M A N C E . C O M

P I N T E R E S T S U M M A R Y

50% of case studysubjects using Twitter

used it to increaseaudience engagement.

S T A T I S T I C S

TWITTER CASE STUDY

50% MILLION1.7

26%

16.7%

Excluding engagement,other strategies

included deliveringfresh & relevantcontent, growing

audience, & branding.

Case study subjectswho strove to increaseaudience engagementhad 26% of the totalcase study subject

followers on Twitter.

Taco Bell had thelargest following of the

case study subjects.Taco Bell used Twitter

to engage users.

Engagement Other Strategies Followers Taco Bell

S O U R C E SH T T P : / / O U R S O C I A L T I M E S . C O M / 5 - I N T R I G U I N G - T W I T T E R - M A R K E T I N G - C A S E - S T U D I E S /

H T T P : / / W W W . S O C I A L M E D I A E X A M I N E R . C O M / 7 - C R E A T I V E - S O C I A L - M E D I A - M A R K E T I N G - M I N I - C A S E - S T U D I E S /

ENGAGE AUDIENCECONTESTS, POLLS ,AND INFLUENCER

MARKETING

W W W . K E Y W O R D P E R F O R M A N C E . C O M

T W I T T E R S U M M A R Y

50% of case studysubjects

using Facebook used it toincrease brand

awareness.

S T A T I S T I C S

FACEBOOK CASE STUDY

50% K979

23.8%

3

Among case studysubjects, 3 tactics wereemployed to enhance

brand awareness.

23.8% of case studysubjects used socialmedia to increasebrand awareness.

Hubspot, one of thecase study subjectsusing Facebook to

increase brandawareness, has over

979K page likes.

Brand Awareness Tactics Strategy Usage Hubspot

S O U R C E SH T T P S : / / W W W . F A C E B O O K . C O M / B U S I N E S S / S U C C E S S

H T T P : / / O U R S O C I A L T I M E S . C O M / 5 - O U T S T A N D I N G - F A C E B O O K - M A R K E T I N G - C A S E - S T U D I E S /H T T P : / / W W W . S O C I A L M E D I A E X A M I N E R . C O M / 7 - C R E A T I V E - S O C I A L - M E D I A - M A R K E T I N G - M I N I - C A S E - S T U D I E S /

BRAND AWARENESSCONTESTS & EVENTS,FACEBOOK CANVAS,

& FEATUREDEMPLOYEES

W W W . K E Y W O R D P E R F O R M A N C E . C O M

F A C E B O O K S U M M A R Y

Choose the right socialmedia platform(s) for yourbusiness industry, niche,

and needs.

Platform

W W W . K E Y W O R D P E R F O R M A N C E . C O M

01

What strategy or strategieswill you focus on in yoursocial media campaigns?

Strategy02

Choose the tactics you will employ to realizeyour strategic goals.

Tactics03

SOCIALMEDIA

STRATEGYR E V I E W

CONTACTKEYWORD

PERFORMANCE

FOR HELP WITH YOUR SOCIAL MEDIA

W W W . K E Y W O R D P E R F O R M A N C E . C O M