Keynote @YellowWalnut Amsterdam, 2015.11.18 Jasper Bouwsma Founder & CEO, Vujàdé Ltd. 

COMPARING APPLES WITH PEARSSTARTUPS ≠ SME ≠ CORPORATE

Vujàdé Vujàdé is looking for new solutions. Critically questioning existing structures and behavior. Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.

TEAMA BUNCH OF THINKER-DOERS

Jasper Bouwsma Founder & CEO � Strategy � Innovation � Incubation � BMGen

Eric Kuenzi Co-Founder Vujàdé Law � Legal � Startup � Serial entrepreneur

Judith Wimmer Associate � Web � Technology � Customer experience � Process design

John Forslund Associate � Apps & Services � Go-to-Market � Mobile � User experience

Wouter van der Burg Associate � Innovation Strategy � New Business Discovery � Customer Inisghts � #BMgen

Picture: CC Vujàdé

Innovation Support •  Consulting •  Training •  Co-Creation

JASPER BOUWSMACORPORATE INSULTANT

Jasper is a true entrepreneur. After his career as Head of Incubation at Swiss national tele- communications provider Swisscom he founded Vujàdé in 2008, established Vujadé Law with Eric Kuenzi in 2014 and is co-founder of attrackting AG, a startup developing tracking solutions. Through the combination of startup and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure. jasper.bouwsma@vujade.com +41 79 308 37 93

MY DNA…AND WHY MY STUDY WAS #BULLOCKS

1977 - 2000 2000 - 2007 2008 >

HOW I BECAME 3D …AND WHY I THINK I UNDERSTAND INNOVATION (A BIT…)

•  X: Size From Startup to Multinational and everything in between

•  Y: Geography From Switzerland to Sweden and New York to Berlin

•  Z: Industries From Life-sciences to Fashion and Food to Insurances

X

Y Z

HOW I BECAME 3D …AND WHY I THINK I UNDERSTAND INNOVATION (A BIT…)

•  X: Size From Startup to Multinational and everything in between

•  Y: Geography From Switzerland to Sweden and New York to Berlin

•  Z: Industries From Life-sciences to Fashion and Food to Insurances

X

Y Z

AND MAYBE MOST IMPORTANT I KNOW THE ABOUT SUCCESS & FAILURE…

Jungle Guides Expedition Members Sherpas

Agenda… Waar ik het in de komende 15’ over wil hebben

#SHIFTHAPPENSTHE WORLD IS FLAT THE WORLD IS FAST

#1

INNOVATION #BLAHBLAHBLAHLETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS

#2

DO NOT TALKSHAKEN NOT STIRRED

#3

AGENDA

#ShiftHappens 01

Innovation ≠ Innovation

02

Corporate Schizophrenia is Key 03

Let’s share our experiences!

The world is flat The world is fast

EARTH’S BIGGEST BOOKSTORE JEFF& BEZOS STARTED AMAZON IN 1994

&!

More Moore

2007

www.wired.com/2015/04/50-years-moores-law-still-pushes-tech-double

MUSIC INDUSTRY NEWTON GRAVITATION CONSTANT?

30 YEARS OF MUSIC INDUSTRY UPHEAVAL

http://www.huffingtonpost.com/2014/08/22/music-industry-shift-gif_n_5697945.html

1983 2013 2003 1993

Vinyl Single 7.1%

CD 0.5%

LP/EP 44.6%

Cassette 47.8%

Vinyl Single

0.5%

CD

64.8%

LP/EP

0.1%

Cassette

29.0%

Cassette Single 3.0%

Music Video

2.1% CD Single

0.5% Vinyl Single

0.2%

CD

95.5%

Cassette 1.7% Music Video

2.3%

CD Single

0.2%

DVD Audio

0.1%

LP/EP

0.2%

CD 30.4%

Synchronization 2.7%

Download Music Video

0.2%

Download Album 17.6%

Ringtones & Ringbacks

1.4%

SoundExchange Distributions

8.4%

Music Video 1.5%

LP/EP 0.3%

Paid Subscriptions 9.0%

On-Demand Streaming 2.9%

Kiosk 0.1%

Download Single 22.4%

http://en.wikipedia.org/wiki/Rita_Gunther_McGrath

The world is flat The world is fast

You may hate gravity,

but gravity doesn't care.

Clayton Christensen, Harvard Professor & Author

AGENDA

#ShiftHappens 01

Innovation ≠ Innovation

02

Corporate Schizophrenia is Key 03

Let’s share our experiences!

No one has to change.

Survival is optional.

Edward Deming (1900–1999) American statistician, professor, author, lecturer, and consultant

WHEN DISCUSSING INNOVATIONLETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS

In exponential times, if you improve your performance incrementally you fall behind exponentially. Curt Carlson, CEO SRI International

http://iliketowastemytime.com/2012/08/08/deepwater-horizons-final-hours-7-pics

https://en.wikipedia.org/wiki/Unicorn

SINCE A BILLION IS THE NEW MILLION UNICORNS ARE THE LATEST BREED OF STARTUPS

WITH THEIR OWN HIERARCHY OF VALUATIONS AND VERY OFTEN SHADY BUSINESS MODELS

Back to topic...

INVESTMENTS IN UNICORNS ARE IRRELEVANTMICROSOFT’S 5X RoI ON ITS FACEBOOK INVESTMENT

http://whoownsfacebook.com/

STARTUPS ≠ SME ≠ CORPORATES THE GAME IS COMPLETELY DIFFERENT

REVE

NU

E

TIME

THE VALLEY

OF DEATH

3 NON-EXCLUSIVE TARGETS WITH INDIVIDUAL JOURNEYS ARE WE AIMING FOR ONE TARGET ALONE OR SEVERAL AT THE SAME TIME?

Aim to radically change your business with considerable top- and bottom-line impact.

The path if you do not do anything. “You might hate gravity

but gravity doesn’t care.”

3

2

Aim to linearly grow your business by x% p.a.

1

Aim to keep your current level of operation.

ICONIC INNOVATORSDIMENSION INCREMENTAL - RADICAL

DISCLAIMER Please note that all of the above mentioned companies have an innovation track-record in all types of innovation. Somehow they have ended up being equaled to one of the specific types.

ICONIC INNOVATIONSDIMENSION ATOMS – BITS & BYTES

DISCLAIMER Please note that all of the above mentioned companies have an innovation track-record in all types of innovation. Somehow they have ended up being equaled to one of the specific types.

INNOVATION MATRIXBOTTOM-LINE: INNOVATION ≠ INNOVATION

© 2015, Vujàdé Ltd. 1 https://hbr.org/2004/04/the-ambidextrous-organization

VUJÀDÉ’S INNOVATION

MATRIX

Hardware (Atoms)

Services (Flesh & Sweat)

Software (Bits & Bytes)

Discontinuous1

(Disruptive, Radical)

Architectural1

Incremental1

IN OTHER WORDS YOU NEED TO BE LIKE THE RED QUEEN BE ALL OVER THE BOARD AND RUN TWICE AS FAST

AGENDA

#ShiftHappens 01

Innovation ≠ Innovation

02

Corporate Schizophrenia is Key 03

Let’s share our experiences!

AMBIDEXTROUS ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL

L R

Source: Mercedes Benz

AMBIDEXTROUS ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL

L R

those focused on exploiting existing

capabilities for profit!

exploring new opportunities for

growth.!

ACCORDING TO SCHUMPETER AND CHRISTENSEN COMPANIES TEND TO HAVE TWO LEFT HANDS

L L

Source: Mercedes Benz

AMBIDEXTERITY IS LOGICAL IN THEORY BUT ALMOST SCHIZOPHRENIC IN REALITY

An anecdote and Some examples…

AMBIDEXTROUS ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL

L R

those focused on exploiting existing

capabilities for profit!

exploring new opportunities for

growth.!

SUCCESS BECAUSE OF AMBIDEXTROUSNESS THREE EXAMPLES

TRADITIONAL THINKINGSTAGE GATE

NEW THINKINGDESIGN THINKING

VUJÀDÉ’S THINKINGSHAKEN NOT STIRRED

AGENDA

#ShiftHappens 01

Innovation ≠ Innovation

02

Corporate Schizophrenia is Key 03

Let’s share our experiences!

#SHIFTHAPPENSTHE WORLD IS FLAT THE WORLD IS FAST

#1

INNOVATION #BLAHBLAHBLAHLETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS

#2

DO NOT TALKSHAKEN NOT STIRRED

#3

Pictures: CC Vujàdé

Vujàdé Ltd. – Consulting I Training I Co-Creation Subergstrasse 13 I CH-3257 Grossaffoltern I Switzerland +�41 79 308 37 93 I contact�@�vujade.com I www.vujade.com

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