Keynote Speaker Nicole Hudson Presents Sales and Marketing Alignment at Digital Crossroads
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Inspirational Design This cautionary tale against falling into the trap of believing the illusion that sales and marketing can’t work together to be successful. Fight through the clichés and learn how to improve the partnerships between sales, marketing and the real stars of the show; the prospects, qualified leads and customers. Let’s Start
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Transcript of Keynote Speaker Nicole Hudson Presents Sales and Marketing Alignment at Digital Crossroads
Inspirational Design
This cautionary tale against falling into the trap of
believing the illusion that sales and marketing can’t work
together to be successful. Fight through the clichés and
learn how to improve the partnerships between sales,
marketing and the real stars of the show; the prospects,
qualified leads and customers.Let’s Start
Inspirational Design
@NicoleHudsonCo Nicole Hudson
NICOLEHUDSON1
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The Problem:
Sales is From Mars, Marketing is From Venus
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Why Sales and
Marketing
Alignment is
Broken.
The lack of alignment between sales and marketing is an age-old problem that is often addressed, yet rarely solved. Years ago, businesses didn’t need to worry about the lack of alignment because customers gathered in the same places, making it easy to keep sales and marketing messages unified. But these methods no longer work in today’s multi-channel, buyer-centric world. The shift in the buying process only underscores the need for alignment between these two departments.
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Marketing & SalesAlignment is AboutThe Customer. NOT - -
• Sales Quotas
• Marketing Materials
• Leads from Downloads
• Software
• Technology
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49% 40%43%
Communication Breakdown
Broken and Flawed Processes
Sales and Marketing Being Measured by Different
Metrics
Understanding the hurdles can help
organizations overcome their challenges.
Study: InsideView & Demand Gen Report
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Here are some ways to break down those barriers:
• Replace the sales funnel with a revenue cycle
• Understand and Identify Your Buyer• Ask Sales and Marketing to collaborate
in defining a lead-generation strategy• Set and Understand Goals Together• Identify the gaps in sales and marketing
and identify a process to fix and support them.
When Sales and Marketing realize they’re on the same team, and begin to work together toward common goals, everyone wins.
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Replace the Sales Funnel with a Revenue Cycle!
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Define the Strategy
Together.
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Inspirational Design
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