Keynote LinkedIn SMC030
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Transcript of Keynote LinkedIn SMC030
![Page 1: Keynote LinkedIn SMC030](https://reader031.fdocuments.us/reader031/viewer/2022030318/5a6797fe7f8b9a8b268b525f/html5/thumbnails/1.jpg)
10 Insights to Optimize
27 september 2017 - Social Media Bootcamp SMC030
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What about?Richard van der BlomMade in ‘Mestreech’Net geen 39 meer…Denktank LinkedInAlways on the ‘move’Social Selling and LinkedIn Guru… Expert
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Hoe staat LinkedIn ervoor?
• 500 miljoen accounts• 200 landen en regio’s• 24 talen• Microsoft Company• B2B, B2C….. P2P• 1 Billion revenue Q1
2017
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Nederland 7,2 miljoen gebruikers
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You never get a second chance to make a first impression
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Personal Branding: Picture Tip 1
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Photofeeler
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Personal Branding: Headline Tip 2
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Personal Branding: Pitch Tip3
1. P.P.I - Persoonlijke Professionele Introductie2. Waar ligt jouw Kennis en Expertise?3. Wat is jouw ambitie, drive of visie?4. Wat kun jij vanuit jouw huidige functie voor mij betekenen?5. Call-To-Action
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Personal Branding: social proof! Tip 4
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Content Marketing Tip 5
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Content Marketing Tip 5
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Bereikopsocial media
0 200 400 600 800 1000 1200
2016
2013
2010
Impactsocial mediaposts vanuitcorporateaccounts
#Volgers #Bereik
Bereik social media
Bron: Apostle
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Dusmaakvanjemedewerkersenrelatiesambassadeurs!
50,000 VOLGERS2% ORGANISCH BEREIK
ALS JE CONTENT DEELT OP SOCIAL MEDIA
1000 BEREIKT
10 AMBASSADEURS 1000 BEREIKT
ALS JE AMBASSADEURS CONTENT DELEN OP SOCIAL MEDIA
25-50% BEREIK, GEMMIDDELD 400 PEERS / AMBASSADEUR
Maak van je medewerkers en relaties ambassadeurs
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Work the algorithm! Tip 6
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Search your Connection’s Network Tip 7
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Topic Pages Tip 8
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Topic Pages Tip 8
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Connect Marketing Tip 9
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Connect Marketing Tip 9
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LinkedIn 2018 Tip 10
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Bonus tip
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Follow up
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LinkedIn: Deel je kennis, netwerk en inzichten
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Vragen?