Keynote Address: The Mobile Revolution - Matthieu Houle
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By Matthieu Houle – VP, Digital Media @ The Mobile Revolution
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Transcript of Keynote Address: The Mobile Revolution - Matthieu Houle
Total Visits
Accounts created, opt-ins
and downloads
Direct & Owned Traffic
Frequency of Active Users.
UGC Interactions
ACQUISITION
ACTIVATION
RETENTION
CONTRIBUTION
How do users find us?
Do we delight them? Do
they sign-up for more?
Do they come back on a
frequent basis?
Do they participate in the
value creation?