The main challenge is linguistic. Advertising campaigns launched by Platinium must cover 51 countries and be in 10 different languages.

To succeed, Keyade must adapt to the specifics of each Grand Prix and to a seasonality that can vary from one event to another. In addition, it must ensure a high level of responsiveness in order to adapt to changes in ticket stocks.

Bruno RodriguesChief Operating Officer

“We are entrusting other disciplines to Keyade in full confidence, with the goal of further expanding

this centralized management approach”

10 LANGUAGES AND 51 COUNTRIES

CHALLENGE

Based in Monaco, Platinium Group is one of the three large international distributors authorized to sell tickets for Formula 1 and Moto GPs.

To improve the profitability of its advertising campaigns and increase the number of entries for the season's 20 F1 and 18 Moto GPs, it has entrusted Keyade with the promotion of all worldwide events.

BOOST GRAND PRIX TICKET SALES

MISSION

PLATINIUM: INTERNATIONAL PROMOTION OF ONLINE TICKET SALES

Keyade is an independent company specializing in performance-based online media acquisition (Keyade Agency), and its conversion using dedicated technologies and services (Madmetrics). Launched in 2006, Keyade now operates in over 80 countries from its offices in Paris, France, and Dubai, UAE. Its client portfolio includes OLX, Meetic/Match.com, Air France, Europcar, Jumeirah, Redoute and Voyages-SNCF.In 2011 Keyade received capital investments from entrepreneurs Marc Simoncini (Meetic, iFrance) through his Jaïna fund, and Fabrice Grinda (Zingy, OLX).

Headquarters: Keyade, 8 rue du Sentier, 75002 Paris, FranceSimplified joint-stock company (SAS) with a capital of 49,481 Euros, registered with the Trade and Commerce Register of Paris under number B 490 339 207—CNIL (National Commission for Information Technology and Privacy) no. 1244457

www.keyade.com / contact@keyade.com / +33 (0) 1.44.79.38.13

Platinium Group was founded in 1985 in Monaco, on the belief that business intelligence should be about customer experience. The Group incorporates two main activities: Travel & Ecommerce:- A travel agency focused on business and high-end leisure travel- An e-commerce business specialized in sports & entertainment ticketing

+300%TURNOVER WITH A 32%DROP IN CPA

RESULTSROI : +60%

Platinium Group has significantly improved its global CPA, which has been halved since Keyade took over its campaigns. At the same time, turnover has increased by 300% between 2011 and 2012. For the Monaco Grand Prix, the results have been excellent, with a 32% drop in CPA and a 311% increase in tickets sold.

“Handling multi-event campaigns around the globe is a delicate process, and in Keyade we've found the ideal management solution that allows us to focus on optimization and performance. After a highly successful F1 season, we are entrusting other disciplines to Keyade in full confidence, with the goal of further expanding this centralized management approach”, explains Bruno Rodrigues, Platinum Group COO.

SOLUTIONA STRATEGY FOR EACH GRAND PRIX

The centralized Keyade team in Paris responded to Platinium Group's linguistic needs by working with native speakers in the following languages: English, German, Italian, French, Spanish, Russian, Japanese, Portuguese, Arabic, and Dutch.

In order to cover each Grand Prix according to the target countries, Keyade segmented each event into as many campaigns and languages as necessary.

In total, there are now nearly 500 different campaigns covering 51 countries, and bids and investments are managed based on the season and sporting calendars.

For the Italian F1 Grand Prix (7–9 September, 2012), for example, marketing investment began about 10 weeks before the event with a strong increase (x3) in the final days before the Grand Prix, adjusted to reservation requests.

PLATINIUM: INTERNATIONAL PROMOTION OF ONLINE TICKET SALES