Chapters 7-9

Key Themes

Chapter 7:Telling Stories

• What is your story?

• What part of it will tug at the emotions of prospective donors?

• How will you go about creating your story?

Chapter 8: Making It Easy To Find Your Nonprofit And Connect With Your

Cause

• Provide strategies for connecting your cause to the broader community from which you hope to raise funds

• How will you utilize the web?

• How will you prepare staff to be ready to connect?

• How will you use social media and what social media will you use?

Chapter 9: Becoming An Expert Source

• How and why are you or your Nonprofit an “Expert” on cause?

• Describe your expertise

• Describe the word of mouth about your Nonprofit as you have come to know it.

• What is your track record (explain) in carrying out your Nonprofit’s work?