ITU Session 15 OFTA Regulation of Interconnection in Hong Kong 110802
Key Technology Enablers for Mobile Value-Added and Content Services - MMS, Java and XHTML OFTA Hong...
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Transcript of Key Technology Enablers for Mobile Value-Added and Content Services - MMS, Java and XHTML OFTA Hong...
Key Technology Enablers for Mobile Value-Added and
Content Services- MMS, Java and XHTML
OFTA Hong Kong, 10.09.2002
Marko KeskinenNokia Mobile Phones
+852 9768 [email protected]
Agenda
• Growth drivers of mobile business
• MMS, Java and XHTML technologies
• Evolution of technology enablers
• Mobile User Interfaces – the focal point to mobile services
• Forum Nokia
Mobile Business is growing and expanding
New cellularsubscribersNew cellularsubscribers
Replacementsales
Replacementsales
Multiple device ownershipMultiple device ownership
MigrationMigrationto mobileto mobile
MobileMobileservicesservices
LeadLeadservicesservices
Game DownloadInfotainm
ent
Corporate E-mail & Calendar
Voice P2P MMS
Which technologies enable applications & services that are
relevant to consumers?
MMS Java XHTML
Content transport and
messaging
Downloadable applications
Content search and
access
Messaging and e-mail
Games and personalisatio
n
Web content and
downloads
Mobile, real time, life enhancing,easy and familiar to use, fun, and fast
Key technologies
Key function
Key applications
Key user benefits
From WAP1.X to WAP 2.0 (TCP/IP) Common transport
• Imaging is the next phase of mobile communication evolution
• Magnitude of appeal parallel to that of mobile voice
• Imaging is the major catalyst for MMS
Multimedia Messaging- from 'listen to what I say' to 'see what I mean'
In 2003, a majority of
all new Nokia terminals will
have MMS capability
At the end of 2002, about half of Nokia mobile phone
delivery volumes will
be MMS enabled
Business Person Teenager
Java technology – games and personalisation
Student
GamesCalendarScreensaver
XHTML - key ingredient in the mobile browsing evolution
• XHTML reduces the difference between wireless and web content• XHTML Basic and Cascading Style Sheets separate content from
presentation enabling content tailoring to different devices
• Benefits:• Consumers –more services, better user
interface, easier-to-use
• Carriers – more control over content,consistent look & feel, service loyalty
• Content providers – presentation, functionality,consistency, familiar format
• Manufacturers – Easier software
maintenance, better performance, lower cost
Evolution of technology enablers
• Rich user experience provided by optimised user interface type
• Colour displays• Imaging capability (camera, MMS)• Gaming capability (Java, SP-MIDI)• Data speed (GSM/GPRS-EDGE-WCDMA)• Tri-band (900/1800/1900) functionality• Consistent user experience across networks /
countries
What are the fundamentals for building non-voice market
growth and revenue ?
Will be introduced across Nokia’s product range during 2H02-1H03
Mobile User Interfaces – the focal point
Large colour screens – Evolution of mobile communication from ears to eyes, from voice to imaging, rich user experience
Powerful navigation solutions – The crucial ergonomics to make advanced functionality easy to use
3rd party SW and content (MMS, Java, XHTML) –Open platforms and technologies enable developers and consumers to add new functionalities to devices - and unleash collective innovation
Nokia User Interface seriesAll available during 2002
128 x 128 176 x 20896 x 65 640 x 200
Cost drivenplatform
Size drivencolour platform
One-hand operated feature Platform
Two-hand operated feature platform
XHTMLMIDP JavaMMS
Nokia OS
XHTMLMIDP JavaMMS
Nokia OS
XHTMLMIDP JavaMMS
Symbian OS
HTMLPersonal JavaMMS
Symbian OS
Series 30Series 40 Series 60 Series 80
Forum NokiaDeveloper CommunityOnline community bringing
together leading mobile application developers around the world.
Information, Documents, Tool Downloads, Technical support, Access to business opportunities offered viawww.forum.nokia.com or www.seap.forum.nokia.com
More than 800,000 registered members!
Forum Nokia - Support to developers• In addition to services available
through Forum Nokia website, Nokia is working closely with key developers by offering Early Access to new products & technologies - often before product launches
• All parties benefit as the first applications are available as new products are launched
• Key developers are supported through Forum Nokia in all regions: Americas, Europe, SEAP and China
Applications for Consumers at www.softwaremarket.nokia.com
• Software market is the marketplace for consumers to purchase Java midlets and Symbian applications directly from Forum Nokia members
• Applications are categorised according to handset models making application search easy
• Currently available for consumers globally via credit card payment
• Additional payments methods are under evaluation e.g. Operator billing and POS billing
Application Sourcing through www.tradepoint.nokia.com
Tradepoint currently lists more than 700 applications from Forum Nokia members globally
• Operators may use Tradepoint for applications sourcing for SMS, WAP over GPRS, MMS and Java midlets
• Fast deployment of Java midlets made easy online with Java Broker Service
Operators will get buyer access to Tradepoint by emailing [email protected]
• Open, standards-based technologies, with standardised interfaces & software platforms create economies of scale for developers, service providers and manufacturers
Large unified application market• faster time-to-market• better interoperability• lower cost• no vendor or service provider lock-in
Seamless, rich and consistent user experience across networks, countries
Fast consumer adoption and growth of new mobile services
In conclusion..