KEY PERFORMANCE INDICATORS - WWE/media/Files/W/WWE/press-releases/20… · 2016 2017 2018 int’l...
10
KEY PERFORMANCE INDICATORS – MAY 3, 2018
Transcript of KEY PERFORMANCE INDICATORS - WWE/media/Files/W/WWE/press-releases/20… · 2016 2017 2018 int’l...
KEY PERFORMANCE INDICATORS – MAY 3, 2018
W W E A T A G L A N C E : Q 1 2 0 1 8 H I G H L I G H T S
AVERAGE US PRIMETIME CABLE TV RATINGS
− Television ratings are measured on a Live+SD basis for Q1 2017 and Q1 2018− Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q1 2017 (excludes Broadcast and Premium networks)− Definitions of Coverage Rating and National Rating above are provided on page 8
RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS
1.91 1.941.61 1.56
0.98 0.85 0.75 0.69
2017Q1
2.47
2018Q1 2018Q1
1.11
2018Q1 2017Q12017Q1 2018Q1 2017Q1
2.53
2.08 2.04
1.27
0.75 0.69
+2%
-2%
-12%
-8%
Top 25 Cable NetworksUSA NetworkRaw SmackDown National
Rating
Coverage
Rating
1
19
154
135121 115
243
Q3Q3 Q22010 Q1 Q1Q2
154
Q4 Q4 Q1
144
167
211
2
WWE Free Video on Demand1
(in billions)Social Media Followers2
(average, in millions)
0.5
4.03.7 3.8 3.6
4.3
4.85.1
5.8
6.7
2010 Q3Q1 Q2 Q4 Q1 Q2 Q3 Q4 Q1
AVOD Global Hours Viewed (MM) AVOD Global Views (B)
2016 2017 2018
W W E A T A G L A N C E : Q 1 2 0 1 8 H I G H L I G H T S
MEDIA CONSUMPTION: WWE AVOD CONSUMPTION
− AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube,Twitter, Instagram, Snapchat, etc.) and WWE platforms (WWE.com and WWE App). 2010 - 2017 figures include only Facebook, You Tube, and WWE platforms. 2018 includes Facebook, You Tube, Twitter, Instagram, Snapchat, and WWE platforms
2016 2017 2018
415 434 447 460 469 475 479 481 491
128 140 149 158 164 171 180 191 2018698
109121 141 154 166 179
206
629
Q1 Q2 Q3 Q4 Q1 Q2
672
Q3 Q4 Q1
850
774739
706
800 825
898
3
WWE Free Video on Demand1
(in billions)
Social Media Followers1 (MM)
Other Platforms FacebookTwitter
1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers
2016 2017 2018
W W E A T A G L A N C E : Q 1 2 0 1 8 H I G H L I G H T S
SOCIAL MEDIA: WWE REACH
− Definitions of subscriber metrics above are provided on page 9
1,48642
1,633
1,568
651,560
49
1,68157
1,6971231,469
112
1,547
1,471
761,473
70
1,578
1,507
71
4
Social Media Followers2
(average, in millions)
Total Subscribers– Free & Paid (000s) Total Subscribers – US & Int’l (000s)
Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)
1,808
316
1,6611,454
370
+9%+7%
Apr. 9, 2018WrestleMania 34
2,124
Apr. 3, 2017WrestleMania 33
1,949
288
Apr. 4, 2016WrestleMania 32
1,824
440362 394 384 391
449429419
1,159
1,486
1,206
427
1,5601,6811,697 1,633
1,469 1,547
1,118
1,4731,578
1,257
201820172016 USInt’l
409 410 401 406330381 373 370
434
1,568
1,158
1,444
1,106
1,5071,403 1,4711,511
1,6241,574
1,165
1,357
1,065
201820172016 USInt’l PaidFree201820172016
Q1 Q2 Q3 Q1 Q2
Q1 Q2 Q3
1,107 1,102 1,082
Q4 Q3 Q4
Q4
2016 20182017
W W E A T A G L A N C E : Q 1 2 0 1 8 H I G H L I G H T S
WWE NETWORK ENDING SUBSCRIBERS
1,1661,357
1,574
1,511 1,444 1,403
1,232
1,190
1,027 1,130 1,071 1,033
1,624
1,558 1,522
1,634
1,490 1,4841,4581,517
1,289
1,407
5
Social Media Followers2
(average, in millions)
2016 20182017
1,136 1,119
1,212
1,098 1,0821,0831,143
9851,038
20182016 2017
Average Paid Subscribers (000s)Average Paid Domestic
Subscribers (000s)
Q1 Q2 Q3 Q1 Q2 Q3Q4 Q4
W W E A T A G L A N C E : Q 1 2 0 1 8 H I G H L I G H T S
WWE NETWORK AVERAGE SUBSCRIBERS
− Definitions of subscriber metrics above are provided on page 9
6
North America (average in 000s) International (average in 000s)
6.04.9 5.4
6.15.4 5.3 5.35.4 5.5
0.91.26.1 6.0
5.4 5.45.34.9
5.3
6.46.6
201820172016
4.0
6.3 6.87.7 8.0
5.26.7
8.2
5.2
6.76.8
8.2
6.3
8.0
N/A
4.0
7.7
20172016 2018
− WrestleMania took place in the second quarter of 2016, 2017 and 2018
Number of Events
Q1 Q2 Q3 Q4
2016 72 62 71 75
2017 91 66 89 68
2018 99
Number of Events
Q1 Q2 Q3 Q4
2016 6 19 11 28
2017 4 26 7 33
2018 —
Excluding WM 32
Q1 Q2 Q4Q3 Q1 Q2 Q4Q3
Excluding WM 33
W W E A T A G L A N C E : Q 1 2 0 1 8 H I G H L I G H T S
LIVE EVENT ATTENDANCE
No Int’l events in Q1 2018
40
APPENDIX
FOOTNOTES – DEFINITION OF METRICS
8
1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selecteddaypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S.television households within that network’s coverage area. During Q1 2018 and Q1 2017, USANetwork’s coverage area included an average of approximately 91 million and 92 million U.S.households respectively.
2. National Rating: An average of the U.S. viewing audience (households) for each minute of a programor daypart expressed as a percentage of total U.S. television households. During Q1 2018 there wereapproximately 120 million U.S. television households, while in Q1 2017 there were approximately 118million U.S. television households.
3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S.national ratings in Q1 2017 (excludes broadcast and premium networks).
4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube andFacebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms arefrom internal data.
5. Social media followers represent the number of follows for each individual platform - Facebook,Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjustedfor duplication among or within platforms and do not represent the number of “unique” followers.
FOOTNOTES – DEFINITION OF METRICS
9
6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensedpartner agreements, which have different economic terms for the network.
7. Total subscribers reflect all active subscribers over the relevant time period. These include WWENetwork customers who have activated a free trial of the network and those who have madepayments.
8. Free trial subscribers refer to WWE Network customers who received a free trial upon activatingnetwork service, and were still within their promotion period as of the date reported. Subscribers areeligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following aperiod of discontinued service) if they did not previously receive a free trial.
9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for ourdirect-to-consumer subscribers, and the average of the monthly reported subscribers from our licensepartners (such reporting is received and recognized on an approximate 30 day lag). Average paidsubscribers may differ substantially from paid subscribers at the end of any period due to the timingof paid subscriber additions.
