KEY PERFORMANCE INDICATORS FOR MUTUAL RETAIL:PRESENTED BY: ADEMOLA ‘FAGBAYI

8 KEY RESULT AREAS IN RETAIL OPERATION

RECRUITMENT/SELECTION

TRAINING/RE-TRAINING

PROSPECTING:(SOURCING FOR NEW ACCOUNTS)

PRESENTATION/INTERVIEW

CLOSING SALES

DOCUMENTATION/RECORD KEEPING

REPORT/ORDER PROCESSING

CUSTOMER SERVICE/FOLLOW UP

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

1 RECRUITMENT/SELECTION 4 TIMES ANUALLY 50 MARKETRS PER UNIT GLOBAL: 10,000

MARKETERS ANNUALLY

RECRUITMENT MODELS NEWSPAPER ADVERTISEMENT RADIO/TELEVISION ADVERT. ONLINE ADVERTISEMENT DIRECT RECRUITMENT

THROUGH REFERRALS APTITUTE TEST SELECTION INTERVIEW

PEOPLES SKILL DEFINE OBJECTIVE GOAL ORIENTATION EMOTIONAL

INTELLIGENCE

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

2 TRAINING TRAINING DURATION: 4 TIMES ANNUALLY MINIMUM : ONE WEEK MAXIMUM: TWO WEEKS

EVALUATING TRAINING NEEDS SETTING TRAINING OBJECTIVES IDENTIFY KNOWLEDGE GAP BUILD TRAINING CONTENT DESIGN TRAINING TIME TABLE DETERMINE TRAINING COST SELECT TRAINING STYLE 

SALES/MARKETING SKILL

PRODUCT KNOWLEDGE

INDUSTRY KNOWLEDGE

INTERPERSONAL SKILL

PEOPLES SKILL MANAGEMENT

SKILL

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

3 PROSPECTING ALL MARKETRS MUST PROSPECT DAILY

MAKE 20 PROSPECTIVE CONTACTS DAILY

CONDUCT 10 INTERVIEW DAILY CONDUCT 2,500 INTERVIEW

ANNUALLY

GENERAL LEAD/REFERERAL

DETERMINE MARKET SELECT PROSRECTING

STYLE: DIRECT OR REFFERAL

KEEP PROSPECTING RECORD 

CONFIDENCE ENTHUSIASM GOAL ORIENTATION PRODUCT KOWLEDGE INTERPERSONAL SKILL PLANNING

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

4 PRESENTATION/INTERVIEW

CONDUCT 10 INTERVIEW DAILY

MINIMUM 2500 ANNUALLY

PERSONAL GROUP PRESENTATION 

DIRECT CONTACT WITH THE PROSPECT

TELEPHONE CONTACT E-MARKETING  MAILLING

SALES/MARKETING SKILL

PRODUCT KNOWLEDGE

COMMUNICATION SKILL

INTERPERSONAL SKILL 

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

5 CLOSING/SALES 1 BUSINESS WEEKLY 50 BUSINESSES

ANNUALLY (AVERAGE) PRODUCT MIX

 

MONITORING SUPERVISION EVALUATING DAILY ACTIVITY

RECORD

SALES/MARKETING SKILL

CLOSING SKILL

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

6 DOCUMENTATION/ RECORD KEEPING

ALL MARKETERS MUST HAVE:

LEAD BOOK DAILY ACTIVITY BOOK  PRODUCTION RECORD

BOOK PAYMENT RECORD BOOK

SUPERVISION AND MONITORING

REVIEW EVALUATION SURVEY

ANALYTICAL SKILL 

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

7 ORDER PROCESSING 24 HOUR DELIVERY OF RECEIPTS

24 HOUR POLICY DELIVERY AFTER UNDERWRITING.

MONITORING AND EVALUATION

PROCESS AND SUBMIT ORDERS

INTER BOUNDARY MANAGEMENT SKILL

PROCESS FLOW UNDERSTANDING

RECORD KEEPING 

KEY RESULT AREAS

KRA

Key Result AreasThe areas in which I must

accomplish specific results that, when collectively achieved, fulfill the job

function

Performance Standards

My job in this Key Result Area will have been done well when the following conditions exist

Duties and ActivitiesWhat are the activities that I

must do to accomplish the key results?

Key Skills, Knowledge, and Abilities

What must I know how to do in order to reach these

results?

8 CUSTOMER SERVICE/FOLLOW UP

 80% BUSINESS RETENTION

CONTACT CUSTOMER KEEP RECORD  SERVICE EXISTING ACCOUNTS MEETING CUSTOMERS

CONCERN AND NEEDS

INTERPERSONAL SKILL

ANALYTICAL SKILL 

KEY RESULT AREAS