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• It is important to use a font that is universally available on non-windows computer as well like Ariel. If you use some unusual fancy font, chances are that your visitor do not get to see the website content in proper format.

• Font sets the tone for the entire page and website as a whole. So, variation in font size also plays a vital role in the Look & Feel of the site. Example: Larger fonts should be used for headings and subheadings, titles, and important need-to-know information.

• Picking a font that matches your company’s style and culture is essential to a look that is professional, modern and distinctive.

Pay Attention to Fonts

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Background Is Important• It should reflect your business’s unique brand style and shouldn’t be too overwhelming.

• Background color deeply influences the overall look & feel of a website as well and forms the first impression about a company for the visitors.

• Keep it simple and subtle, ranging from just a single color tone - that’s easy on the eyes - to a photo that’s enticing and mesmerizing.

• Some color code for your reference:

Color Black: represents elegance, wealth, sophistication, and mystery.Color White: symbolizes peace, purity, and simplicity.Color Orange: represents warmth, enthusiasm, or warning.

Make It Easy for People To Learn More About You

• One of the easiest ways to make your website look much more professional is to have a section where people can find links for discovering all that they need to know about your business.

• If you don’t include all the information that people usually see on different site’s footer, you can lose some credibility.

Better Design + More Eyes = More Sales

• Good design attracts visitors and their reference brings in more audience.

• Thus, better design and flawless user interface definitely trickles your sales figure.

Increased Search Engine Visibility

• A professional web designer will ensure that the code markup is clean and easy to read for the search engine spiders who crawl your page.

• Another critical factor to improve search engine visibility is making sure your site loads quickly; thereby improving its performance.

• It’s also good to analyze the keywords that your customers are actually using to search you and include them on your webpage content.

Less Bugs And Cross Browser Compatibility• A professional web designer will ensure that your website is flawlessly visible on all major browsers.

• Thus, giving you the ability to keep your professional appearance up in front of everyone viewing your site, even those who are viewing in the less-than-popular browsers (IE6).

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