Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality...
Transcript of Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality...
![Page 2: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/2.jpg)
Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled together the most impressive stats around these immersive technologies to help give you the full picture.
![Page 3: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/3.jpg)
of 16-24 year olds are interested in using VR headsets
of consumers aged 16 to 24are interested in experiencing VR
Source: Mintel, Europe 16 Consumer Trends 2016 & Marketing Week
![Page 4: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/4.jpg)
of UK consumers agree that VR devices have the potential to change our lives for the better
66%Source: Virtual Reality Brand Power Index
![Page 5: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/5.jpg)
of the Forbes World’s Most Valuable Brands have used VR or AR in an activation with customers or employees, or are invested in developing the technology
75%Source: Virtual Reality Brand Power Index
![Page 6: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/6.jpg)
of UK shoppers are interested in using virtual reality technology to experience products or services
Source: Westfield
![Page 7: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/7.jpg)
of UK shoppers want virtual assistance to see how products will look in the home
41%
Source: Westfield
![Page 8: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/8.jpg)
The virtual reality market could be worth
by 2020
$30 billionSource: Fool.com
![Page 9: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/9.jpg)
VR headsets could be sold by 2025
500 million
Source: Fool.com
![Page 10: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/10.jpg)
171 millionpeople could be using VR hardware
and software worldwide by 2018
Source: Fool.com
![Page 11: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/11.jpg)
Google’s Cardboard app has been downloaded over
Source: Fool.com
![Page 12: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/12.jpg)
people have used Samsung’s Gear VR for the past month
1 million
Source: Fool.com
![Page 13: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/13.jpg)
people could be paying for VR hardware and content by 2018
28 million
Source: Fool.com
![Page 14: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/14.jpg)
people subscribe to the YouTube 360 channel
Nearly 1.3 millionSource: Fool.com
![Page 15: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/15.jpg)
55% of men express a strong interest in experiencing VR, compared to 40% of women
Source: Marketing Week
![Page 16: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/16.jpg)
68%of consumers would like to try an in-store VR experience before making a purchase
Source: Marketing Week
![Page 17: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/17.jpg)
59% of men say they have a good understanding of what VR is, compared to 46% of women
Source: Marketing Week
![Page 18: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/18.jpg)
37% want to be at a sporting event
52% want to experience music events
41% want to experience theatre
56% want to travel somewhere
35% want to watch news / documentaries
45% want fantasy experiences
41% want to be ‘inside’ a movie
41% want to watch a movie
Experiences people want when using VR
Source: Marketing Week
![Page 19: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/19.jpg)
Want to learn more about the power of immersive technologies?
Download our live tech cheat sheet now or
Register for a free immersive technology lunch and learn session.
![Page 20: Key marketing stats for 2016 - Twitter Tech News · Key marketing stats for 2016. Virtual Reality (VR) and Augmented Reality (AR) are revolutionising the marketing game. We’ve pulled](https://reader036.fdocuments.us/reader036/viewer/2022070712/5ece32eff6be9e4fd83c4b9a/html5/thumbnails/20.jpg)
BEcause is an experiential marketing agency, dedicated to building brand love.
e: [email protected] UK: +44 (0)20 3371 3337AUS: +61 2 8202 7504
22 Upper Ground London, SE1 9PD
Suite 501104 Commonwealth Street Surry Hills, Sydney NSW, 2010
becausexm.com