Key Focuses for Launch

•Secure High Quality Product•Launch Functional and Aesthetically Pleasing Website •Search Engine Optimization (SEO)

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Importance of SEO

• First and Foremost it is FREE!

• Reaches a Large Targeted Audience

• Increases Credibility with Consumer

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A. Cleanly Built Website1. Put Content on HTML Pages

Rather Than Dynamic2. Put Sitemap on Website3. Make All Links Easily

Accessibly for Spiders4. Put Keywords in Your Links

SEO Strategies

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B. Quality Targeted Content1. Keyword Rich2. Readable for Consumers3. Individual Pages for Each

Keyword

SEO Strategies (cont.)

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C. Build Strong Incoming Links1. Industry-Related Sites2. High Page Rank3. High Traffic4. Write Articles

SEO Strategies (cont.)

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SEO Strategies (cont.)

D. Keyword Density1. Compare With Other High

Ranking Sites2. Use Tools (ie:

www.Keyworddensity.com)3.Do Not Over Saturate

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SEO Strategies (cont.)

E.Webmaster Forums1. SearchEngineForums.com2. SEOChat.com3. HighRankings.com

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What is PR?“Public Relations: Business, organizational,

philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building or improving an image.”

-Courtesy of Wikipedia

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What PR Companies Do?

• Product Placement

• Press Releases

• Human Interest Stories

• Celebrity Placement

• Gift Bags

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DIY Public Relations

• Build List of Targeted Editor Contacts

• Create Press Kit

• Send Product Samples

• Send Press Releases– www.prweb.com– www.prfree.com

• Follow-upwww.PurePearls.com

Marketing Bonus• Loyalty Program• Referral Program• Affiliate Program• Coupons• Monthly Specials• Newsletters • Strategic Alliances

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Value-Added Products

• Needs to be Thoughtful

• Perceived Value

• Adds to the Buying Experience

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Branding: What’s in a Name?

• Simple & Easy to Remember

• Needs to Have Positive Value

• Unique

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Achieving Credibility

• Public Relations• Testimonials• Brand Awareness• Solid Return Policy• Connect with Customers

– Tell your Story– Appear Available

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Maintenance Stage

• Find Innovative Products

• Stay on Top of New Marketing Strategies

• Continue Using Strategies that have Worked

• Maintain Same Philosophy Throughout– “Customers Are Your Business!”

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