Key Exhibitor Training Pointers

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© Susan Friedmann, CSP, The Tradeshow Coach www.thetradeshowcoach.com

description

Important tradeshow training points that every exhibitor should know before attending their next trade show or exhibition.For tradeshow tips and articles by Susan Friedmann, CSP, The Tradeshow Coach visit http://www.thetradeshowcoach.com

Transcript of Key Exhibitor Training Pointers

Page 1: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Page 2: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Sales Promotion

Sales Promotion

P.R. &Advertising

P.R. &Advertising

PersonalSales

PersonalSales

Market ResearchMarket

Research

Page 3: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Page 4: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Meet and Greet

Meet and Greet

Gather Information

Gather Information

Get aCommitment

Get aCommitment

Present Your Resources

Present Your Resources

Questionsto Anticipate

Questionsto Anticipate

Page 5: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

85% of the visitor’s impression

about your exhibit is determined by your

attitude and behavior

85% of the visitor’s impression

about your exhibit is determined by your

attitude and behavior

Incomm Center for Research

Industry ResearchIndustry Research

Page 6: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Page 7: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.comIncomm Center for Research

80% of a final decision

can be influenced by

the booth

interaction

80% of a final decision

can be influenced by

the booth

interaction

Industry ResearchIndustry Research

Page 8: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Ask open questions…Ask open questions…

Page 9: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Page 10: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

FOLLOW-UP

&

TRACKING

FOLLOW-UP

&

TRACKING

Page 11: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Leads not followed up

Leads not followed up

Page 12: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

Measure ResultsMeasure Results

Page 13: Key Exhibitor Training Pointers

© Susan Friedmann, CSP, The Tradeshow Coach

www.thetradeshowcoach.com

[email protected]: @tradeshowcoach

For Tradeshow Training or Coaching

For Tradeshow Training or Coaching


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