Key Dates

Friday June 12 Good Food Month Early Bird Registrations OPEN

Friday July 10 Early Bird Registrations CLOSE

Friday July 31 Good Food Month Event Registrations CLOSE

Friday August 7 Notification of inclusion in Good Food Month program

Tuesday September 29 Full Good Food Month Program distributed through The Age, on-line,

interstate and via partners/participating businesses

Friday September 25 General distribution of event holder marketing collateral

Sunday November 1 The Age Good Food Month begins

Thursday 12 – Sunday 29

November The Age Night Noodle Markets

Monday November 30 The Age Good Food Month concludes

What is The Age Good Food Month?

The Age Good Food Month presented by Citi is back again for 2015 and

we’re excited! Here to celebrate all that is incredible about Melbourne

and regional Victoria’s wonderful culture and food, we are encouraging

all cafes, restaurants, bars and pubs to participate.

We are introducing a refresh to Good Food Month this year with new

category headings, new concepts and new ideas. We would love for you to

be part of the program – so get those thinking caps on and start doing

what you do best!

Last year, The Age Good Food Month had over 300 individual event

listings across VIC and more than 1 million people attended events

across November.

Good Food Month is here to showcase what is most exciting about our

world-class food and wine scene, vibrant culinary diversity and fantastic

local produce.

Key Selection Criteria

Your Event Concept/Submission

• Your event is held between 1 – 30 November 2015.

• You highlight quality food/drink experiences and strengths of your business.

• Your offering is unique and specially designed for Good Food Month.

• Do not use existing offers or menus in the Festival program.

• You offer good value when compared to normal event pricing.

• You deliver a premium event in line with the Good Food Month objectives.

• You agree to all terms and conditions specific to your chosen event category.

• If you represent a group of venues or restaurants we recommend you nominate ONE

person in your organisation to register multiple events.

General Terms and Conditions

• Four promotional tickets must be made available to Good Food Month organisers for

PR and VIP hospitality opportunities.

• Your event must be open to the public.

• All festival event submissions are subject to approval by the Good Food Month team.

• Some events require Good Food Month sponsors to be recognised.

• Full event terms and conditions are available on the registration form.

How to Register – it’s never been easier!

It’s never been simpler to register for the 2015 The Age Good Food Month.

Categories are broader, restrictions have been reduced and we’ve come up with

new categories to kick-start your imagination.

STEP BY STEP REGISTRATION PROCESS

1. Chefs, owners, managers – come up with a unique event that showcases you,

your restaurant and what you do best.

2. Head to www.goodfoodmonth.com and choose Melbourne, the select the

category you would like to partake in.

3. Fill in all mandatory fields in the registration form and upload beautiful food

and venue shots of at least 300dpi (please DON’T upload branded logos).

4. Once you receive a confirmation email from us, update any final information

in your registration prior to July 31.

5. Check out your event listing on September 29 in our printed program and

online.

Good Food Month Program

The Age Good Food Month showcases all that is

exciting about Melbourne and Regional Victoria’s

dynamic food and drinks culture.

REMEMBER – all events, offerings and deals need to

be UNIQUE to the Good Food Month festival.

Everyone is invited to participate including:

- Restaurants, cafes, bars and pubs

- Food precincts and community groups

- Artisan food businesses and farmers’ markets

- Regional food groups, food tour operators and

festivals

- Cultural institutions with a food-focussed event

- Food forums and special interest groups

Marketing Overview

Campaign Overview

• Participation in Good Food Month profiles your event (and your business)

within the official program via an extended marketing and promotional

campaign, beginning in September 2015 and continuing through

the festival month of November.

• Good Food Month is promoted via Fairfax print publications (newspapers

and magazines), on-line (web, social, EDM), outdoor (targeted flyer

campaigns, street flags, venue advertising), and media partners (TV, radio,

digital). All advertising include a strong call to action to view the program

which your event will be included within and to visit goodfoodmonth.com.

• Fairfax works with a PR agency to deliver a strong PR campaign aimed at

maximum editorial opportunities for Good Food Month as a festival.

Marketing Promotion Kits

• All registered companies will be provided with a Marketing & PR kit to

assist with their promotions of participating within Good Food Month. This

will include a PR form, digital banners, logos, suggested copy and images as

well as a collateral pack with programs, postcards and decals to distribute

and display. Collective promotion from participating companies has an

immense impact on overall Good Food Month bookings and attendance.

•

Audience Insight

• Loyal print

readership

• More food &

wine

enthusiasts

and slightly

older in

demographic

• Broader food

& wine

enthusiasts

through The Age more

broadly

including

Shortlist and

Good Food

• Dedicated

Good Food

section

appearing on

tablet weekly

• Ongoing food

sections daily.

• Younger and

increasingly

growing

audience.

• Strong Good

Food and

Entertainment

sections

encompassing

Art,

Entertainment

and Food &

Wine.

• 1.5 million

food and wine

event

attendee’s

PRINT MOBILE WEB EVENTS

SOMETHING FOR EVERYONE

WHO LOVES GOOD FOOD &

ENTERTAINMENT.

Core Marketing Phases

TRADE CONSUMER

REGISTRATIONS PROGRAM EVENT

• Targeting industry to

take part in Good Food

Month and Night Noodle

Markets

• Advertising across the

Fairfax Network

• Editorial stories and PR

• Partnership discussions

• June - July

• Driving awareness

of the Food Events

program launch to

consumers

• Advertising across

the Fairfax and non-

Fairfax network

• Editorial and PR

• Driving to the

printed and online

program and

website

• Driving awareness

and participation of

event program among

consumers

• Advertising across

the Fairfax Network,

Media Partnerships,

and social

• Editorial and PR

• November

THREE CORE MAREKTING PHASES

TO ENSURE BEST UTILISATION OF

ASSETS AGAINST OUR CORE

OBJECTIVES.

@goodfoodmonth

#goodfoodmonth

#noodlemarkets

@goodfoodmonth

#goodfoodmonth

#noodlemarkets

@goodfoodmonth

#goodfoodmonth

#noodlemarkets

Social Media

Exclusive And One-Offs*

Barbecue Madness

Bar Hop

Café Collective*

Cheap Eats*

Cider & Slider

Drinks Festivals*

Eat the City*

Eat Art*

Food For Good*

For The Love Of Wine And

Cheese*

Hats Off Dinners

*NEW categories for 2015

Kids and Families*

Let’s Do Lunch

Markets*

Masterclasses*

Pub Dining*

Regional*

Spring Eating Carnival*

Sugar Rush*

Sunday Sessions*

The Ultimate High Tea

World Dinners

Good Food Month

Event Categories

Exclusive and one-offs

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Create the most exciting money-can’t-buy

events in town. Think chef tables,

intimate dinners, signature dishes,

private dining – Let your imagination run

wild.

Café Collective

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Think of unique ways to put on

breakfast for the people. Breakfast for

supper perhaps?

Let’s Do Lunch Presented by Coopers Beer, Yalumba Wine and

Thatchers Cider

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

Restaurants in the Good Food

Guide are invite to show off their

menu and attract new customers

by participating in this signature

part of Good Food Month. *Your restaurant must feature in the current Good

Food Guide. Your event menu is offered at a set price

of $38 per person including a glass of Coopers Beer,

Thatchers Cider or Yalumba Wine , tea and coffee.

Spring Eating Carnival

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Bring the hats, leave the horses. All the

energy of the Spring Racing carnival

without the battle to get into the birdcage

or sink into the turf. - *must have a food

component and take place on a Spring

Racing Carnival day

Barbecue Madness

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Everything grilled, smoked,

flamed and singed. Deliciously.

The possibilities are

endless…think pig spits, BBQ

lunches or a smoky degustation.

Cheap Eats

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Put value back on the table

during Good Food Month. Main

courses are $20 or under.

Drinks Festivals

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

It’s all about the drinks at

these many and varied

events from wine to cider

to craft beer to

champagne.

Bar Hop Presented by Tanqueray and The Singleton Single Malt Whisky

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

A good cocktail is a thing of beauty.

We’re asking Melbourne’s star

mixologists to shake it up in style.

Create a Tanqueray Gin or The

Singleton Single Malt Whisky

inspired cocktail and a perfectly

matched bar snack for $20 per

person.

Cider & Slider Presented by Thatchers Cider

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

Get creative with a cool and clever

slider snack matched to a Thatchers

cider for just $10. * A glass of Thatchers Cider must be served

with all offers. $10.

Eat the City

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Take it to the streets with a

pop up, party or festival.

Eat Art

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Food meets culture at these

multi-faceted events. Foodies at

the movies? Author lunch? An

opera matched degustation?

Food for Good

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

A celebration of

sustainability, community

and charity. Think long

lunches in the vines and

paddock to plate dinners.

For the Love of

Wine and Cheese Presented by Yalumba Wine

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

Showcase cheese from Australia and

around the world, matched to the

perfect drop of Yalumba Wine.

* Your menu must include cheese and feature

Yalumba Wine.

Hats Off Dinners Presented by Tanqueray and The Singleton Single Malt Whisky

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

The hatted restaurants of the current Good Food Guide are invited to set

aside their regular menus for

something truly special.

* Your menu must include a complimentary

Tanqueray Gin and Tonic or The Singleton

Single Malt Whisky on arrival.

World Dinners

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

The flavours of the globe are on show

throughout The Age Good Food Month.

Cuisine-themed dinners take guests

on a culinary trip to often lesser

known parts of the world.

Please note:

• Your dinner must have an authentic cuisine

theme

• There is no set price but it must be good

quality and good value

Kids and Families

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Create fun for the budding

chef or the whole family–

family cooking classes,

family fun days…

The Ultimate High Tea Presented by Accor Hotels

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

Take high tea to the next level by

creating a twist on the theme. That

could mean an interesting location,

menu or time of day – the

possibilities are endless. *Restaurants or cafes aligned with hotels that

are not Accor hotels are not permitted to

register for this event. All non-hotel venues are

permitted to register for this event.

Sugar Rush Presented by Yalumba Wine

Early Bird Fee - $365 + GST

Standard Fee - $450 + GST

A celebration of all things baked,

fried, iced, creamed and colourful.

Think Willy Wonka festivals, dessert

offers and chocolate degustations.

* Your venue must serve a glass of Yalumba

dessert wine.

Masterclasses

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

These events see the experts

share their knowledge on how to

cook, brew, bake, pickle or grow

your own.

Markets

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Markets are invited to be part of the

action. Create a one off market event

or add something special to your

regular program.

Sunday Sessions

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Big roasts, long brunch and

beers in the sun. The best

things to do on the day of

rest.

Pub Dining

Early Bird Fee $465 + GST

Early Bird Multi Date Fee $550 + GST

Standard Fee $550 + GST

Standard Multi Date Fee $650 + GST

Melbourne’s finest pubs are

invited to throw open their

doors for a hearty pub feed or

special event.

Regional

We’re looking for the best beyond the city’s

limits. Showcase local produce, producers,

bars and restaurants with a signature

event.

*All regional restaurants, bars, cafes, pubs - please contact

the Good Food Team for your code to register under this

category.

* All restaurants in the current Good Food Guide can still

register under Let’s Do Lunch and Hats Off Dinners. You will

need to contact the Good Food Team for a code to register.

Contact Details

Good Food Month is proudly presented by Citi and is managed by Fairfax Events.

Asha Xavier Festival Manager asha.xavier@fairfaxmedia.com.au P 03 8667 2651 Lisa Marshall Festival Executive lisa.marshall@fairfaxmedia.com.au P 03 8667 1995

For all general inquiries and questions relating to The Age Good Food Month, please contact the team via goodfoodmonth@theage.com.au

Follow us

Facebook - www.facebook.com/goodfoodmonth

Twitter - @goodfoodmonth

Instagram - @goodfoodmonth