Key Challenges of Converting Online Shoppers
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Transcript of Key Challenges of Converting Online Shoppers
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E-commerce has changed the way
people shop all over the world.
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Online buying has grown exponentially
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Businesses will have to
capitalize on this
growth opportunity
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Users browse through your
website looking for a different
customer experience or a
unique product.
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Since customers spend a
lot of time on virtual stores,
businesses need to come
up with something
attractive to engage
them.
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Here are Some Challenges of Converting
Online Shoppers
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The Price is Right
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Converting a browser
who is in the age
group of 16-24 is the
most difficult as better
deals on rival websites
can easily grab their
attention.
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Seasonal Offers
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Conversion rates sky-
rocket during festivities
as everyone is looking
for deals, discount
offers and freebies.
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Old is Gold
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New businesses find it difficult to attract
new customers who are loyal to
established websites.
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Aesthetics,
Convenience,
Speed
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If websites are sluggish or
aesthetically displeasing or various
steps are involved in making a
purchase, customers just abandon
their purchase in the cart and
rarely return to such websites.
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Here are 7 trust indicators that
convert online browsers to customers
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1. Testimonials
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This is where real people tell real stories.
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Pictures of happy and
satisfied customers add to
the visual impact of the
web page.
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2. Business Awards
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Being awarded for your work by
industry leaders and associations
increases your credibility in the
eyes of consumers.
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3. Product Reviews
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Product reviews by persons
who have actually used the
product acts as a sales booster.
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4. Shopping
Certificates
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In these times of growing online fraud,
customers are skeptical about leaving
their card information with the store.
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Secure shopping certificates such as
SSL(secure socket layer) certificates
alleviates their fear and enhances their
shopping experience.
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5. Multiple Shipping
Options
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Trustworthy and efficient logistics
partner is an integral part of today’s
online business.
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On-time arrival, free returns and free
shipping options are excellent methods
of winning over customer’s trust.
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6. Convenient Returns
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A sound return policy with no
extra charges is highly
appreciated by customers.
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7. Customer Support
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Online businesses must provide multiple
customer support channels to resolve
their grievances at the earliest.
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Online businesses have to
design their website in such a
way that visitors have the
same feeling as visiting an
actual brick-and-mortar store.
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Online businesses must also offer
seamless sales and assistance
when the need arises.
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Invensis provides a wide range of
call center outsourcing services for
retail and eCommerce industry.
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Invensis’ End-to-End eCommerce
Support Services include:
Order Processing
Product Information Management Services
Call Center Outsourcing Services
Finance and Accounting Outsourcing Services
Digital Marketing Services
Photo Editing Services
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Invensis is an ISO 9001 and 27001
certified company and has served
200+ clients around the world.
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To find out more about the
services offered and benefits of
partnering with Invensis, please
contact us at [email protected]