Kevin r mullett, toolapalooza
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Transcript of Kevin r mullett, toolapalooza
TOOLAPALOOZA:
OVER 200AUDIO, VIDEO, & IMAGE TOOLSFOR SOCIAL MEDIA MARKETING
@KMULLETT #ISMConf
OUR GOAL IS TO
TO GARNER MORE ATTENTION IN A NOISE FILLED WORLD
@KMULLETT #ISMConf
THOSE WHO SUFFER
FROM O.P.C. SYNDROM DON’TSTAND OUT
@KMULLETT #ISMConf
CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD
WE’LL TALK TOOLS AFTER
COPYRIGHT
@KMULLETT #ISMConf
» PUBLIC DOMAIN- PRE 1922 BUT…
» CREATIVE COMMONS» FAIR USE» SPECIAL EXCEPTIONS» STOCK
- ROYALTY-FREE- RIGHTS MANAGED
ONLY THE CREATOR CAN
SET COPYRIGHT
@KMULLETT #ISMConf
Photo by Jonathon Robson
THOU SHALT NOT
COPY IMAGES
@KMULLETT #ISMConf
RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…
CHOOSE THE RIGHT
TOOLS
@KMULLETT #ISMConf
Smartphoneor tablet
Shotgun mic
Webcam
Mic input capable
Pro USB mic
Digital recorder
Headphones
PODCASTING:
BE DIFFERENTSPEAK UP, BE HEARD, & ADD VALUE
@KMULLETT #ISMConf
WITH AUDIO EDITING TOOLS
BLEEP THIS
BLEEPINGBLEEP
@KMULLETT #ISMConf
SETTING UP FOR
WEBINARS
@KMULLETT #ISMConf
Tablet (notes)
Webcam/mic(or pro mic)
Digital recorderRemote presenter
Smartphone
Glass of water(without ice)
STREAM YOUR KNOWLEDGE
AND WE’RE
LIVE IN THREE, TWO, …
@KMULLETT #ISMConf
GET OVER IT,
YOU ARE IN-PUBLICRIGHT NOW
@KMULLETT #ISMConf
CREDIT: PEOPLEOFWALMART.COMCREDIT: HUMANS OF NEW YORKCREDIT: ARTOFMANLINESS.COM
DESKTOP EDITING & CAPTURE
SHOOT, EDIT, POSTVIDEO TOOLS
@KMULLETT #ISMConf
STREAMING, PROGRESSIVE, HTML 5
WHERE
TO HOST IT
@KMULLETT #ISMConf
yoursite.com
WHERE THEY ARE OR YOU WANT THEM TO BE
WHERE
TO POST IT
@KMULLETT #ISMConf
yoursite.com
WHY YOU SHOULD POST
MULTIPLE PLACES
@KMULLETT #ISMConf
Don’t forget to embed videos on your blog!
BE PREPARED,
BE EFFICIENT
@KMULLETT #ISMConf
» TITLE (EPISODE/SHOW/EVENT NAME)» DESCRIPTION» TAGS/KEYWORDS» LINKS TO SUPPORTING ARTICLES» PARTICIPANT/SUBJECT NAMES» LOCATION/GEO» COPYRIGHT» EQUIPMENT
SIX SECOND VIDEO
MAY BE ENOUGHTO EXCITE AUDIENCES OR CAUSE A TRIP TO HR
@KMULLETT #ISMConf
*WARNING*
FIFTEEN SECONDS OR
COMPLETELY STILLSHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY
@KMULLETT #ISMConf
CREDIT: GOPRO
YOUR STORY INCLUDES
EVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS
@KMULLETT #ISMConf
WHAT WILL YOUR
STORY BE
@KMULLETT #ISMConf
» STORYBOARD IDEAS» PLAN FOR B-ROLL» CREATE INTROS/OUTROS» USE A SERVICE IF NEEDED
PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED
CAN YOU HAVE TOO MANY
MISCELLANEOUS &
SPECIALTYVIDEO TOOLS
@KMULLETT #ISMConf
MAKING INFORMATION VISUAL
INFOGRAPHICS
CHARTS &MINDMAPS
@KMULLETT #ISMConf
BE INFORMATIVE,
START & CAUSE CONVERSATION,LESS PROMOTION, MORE PROBLEM SOLVING
@KMULLETT #ISMConf
IGNORE THE FIGHT,
FIX THE STUPID
@KMULLETT #ISMConf
AND SO MUCH MORE WITH IFTTT
PICTURESINSTEAD OFJUST LINKS
DON’T BLAME THE BOSS OR BUDGET
DESKTOP
PHOTOGRAPHY TOOLS
@KMULLETT #ISMConf
TAG & ANNOTATE
YOUR PHOTOS
@KMULLETT #ISMConf
PHOTOGRAPHY RULES
LIMITED D.O.F. &THE RULE OF THIRDS
@KMULLETT #ISMConf
EMBRACE THE FLOWER (MACRO) & GRID
TOOLS AID CREATIVITY, NOT REPLACE IT
DESKTOP
IMAGERY TOOLS
@KMULLETT #ISMConf
SHAMELESS ATTENTION GRABBERS…FOR EMAIL
ALL HAIL
THE MAGICALANIMATED .GIF
@KMULLETT #ISMConf
AND MAYBE A BIT STRANGE
DO SOMETHING
DIFFERENT
@KMULLETT #ISMConf
TEXT OVER IMAGES &
MEMES
@KMULLETT #ISMConf
TELL A
VISUAL STORY
@KMULLETT #ISMConf
@KMULLETT #ISMConf
BONUS SLIDE #1
CHEAT SHEETSTEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS
@KMULLETT #ISMConf
BONUS SLIDE #2
MOBILE TOOLSFOR ANDROID & iOS
@KMULLETT #ISMConf
BONUS SLIDE #3
AUTOMATIONAND SCHEDULING AREN’T THE SAME THING
@KMULLETT #ISMConf
BONUS SLIDE #4
G+ SHARINGTHEY CHOSE TO DO IT THE HARD WAY
BONUS SLIDE #5
WEIGH THE VALUEOF ALL OF YOUR MARKETING, NOT JUST SOCIAL
@KMULLETT #ISMConf
THE HELP PHILOSOPHY
HUMANIZE YOUR MESSAGE
ENCOURAGE CONVERSATION
LISTEN FIRST
PROMOTE LESS
@KMULLETT #ISMConf
marketsnare.com
facebook.com/marketsnare
twitter.com/marketsnare
KEVIN MULLETTDIRECTOR OF VISIBILITY &
SOCIAL MEDIA
@KMULLETT
bit.ly/aboutKM
TEXT “LIKE MARKETSNARE” TO 32665
ASK ME ABOUTCENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY.
THANK YOU! PLEASE SHARE BY CLICKING »