Kevin McLean Moving Social Security Online
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Section Divider: Heading intro here. Internet use in the UK: the evidence June 2011 Kevin McLean
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Section Divider: Heading intro here.
Internet use in the UK: the evidenceJune 2011Kevin McLean
If all UK digitally excluded adults got online and made one digital contact each month, this would save the Government £900 million per year
PwC & Martha Lane Foxwww.raceonline.org/research
October 2009
The divide between the online and the offline is deepening
2006 2007 2008 2009 20100
10
20
30
40
50
60
70
35
4549
5560
35
27 2521
18
Every DayNever
Percentage population use of the internetSource: ONS 2010
8.7 million adults have never used the internet – 17.5% of the population
Internet Access Quarterly Update, ONS 2011 Q1
40.8 million adults used the internet every day – 82.2 per cent of the population
Internet Access Quarterly Update, ONS 2011 Q1
Who uses the internet?
› 95.3% + of people aged under 35-44 (and 99% of 16-24 year olds)
› 85% of men, compared with 80% of women› People in London & the South of England
(85.6%)
Internet Access Quarterly Update, ONS 2011 Q1
16-24 25-34 35-44 45-54 55-64 65-74 75+0
10
20
30
40
50
60
70
80
90
100 98.7 97.595.3
89.5
78.8
57
23.8
People who have ever used the internet, by age (%)
Ever used the internet (%)
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet?
› 5.1m women have never used the internet, compared with 3.6m men
› Only 17% of women aged 75+ have used the internet, compared with 33% of men aged 75+
› 4.2m disabled adults – almost half of all those who have never used the internet, or 1 in 3 of disabled people
› 29.3% of people in Northern Ireland and 22.7% of people in NE England
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet? (contd)
Ofcom shows age and socioeconomic group are significant:
› 20% drop in internet use from national average among those in social group DE
› Close to half of non-users are aged 65 and over› Close to half of non-users are in socioeconomic
group DE
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Four major factors to not using the internet are age, socio-economic group, disability, and gender
Why don’t people use the internet
Two key barriers are:› Lack of interest (64% of those who don’t
intend to get the internet at home gave this reason)
› Cost (23%)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Social con-tact
Pass the time
For fun To relax Sports news
Learn things
News0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
63%
36%
49%
40%
21%
73%
37%
Internet users: reasons for using the in-ternet
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Only 2% of UK adults use only an alternative device to a PC or laptop to go online
(Note: This is use of an alternative as their only means of going online)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
Only 54% of UK adults have ever used an online government service (eg website, email, app etc)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
82% of internet users say they have saved money in the last six months by using the internet
with 46% saying they’ve made significant savings
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Around half of internet users have some concerns about providing personal information online
Source: Ofcom UK Adults’ Media Literacy Report, 2011
UK online centres4000 member centres, covering 84% of England’s most deprived areas. Locations include: • Community centres including in social housing • Schools, Surestart and Children’s centres• Shops• Old people’s homes and Sheltered Housing• Mosques, churches, religious buildings• Farms• Pubs• Homeless shelters and hostels• Libraries• AND …. Lots of going out to people where they
are
Centres with a JCP relationship
• =50%
No of people referred from JCP
per centre• =23
No of people referred to UK online centres in 2010-11
•=46000*
*There were over 4000 partner centres by Mar 2011.
Relationship with Job centre Plus
Source: 2010-11 Centre satisfaction survey
So..... Must be right to move social security online.
But there is a significant challenge in moving people online, and then a further challenge in getting them comfortable enough to interact with Government online.
It won’t happen by accident, but the good news is there are great examples to build on.
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