Kevin gibbons a4uexpo munich - link building v3
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Transcript of Kevin gibbons a4uexpo munich - link building v3
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How to Build Links Which Look Natural…Kevin Gibbons, Director of Strategy – SEOptimise
@kevgibbo
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Panda update = old link building tactics devalued further
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If it’s unnatural, it’s likely to stand out!
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So what should you be doing instead?
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Old tactic: directory submissions
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New tactic: targeted competitor analysis
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Old tactic: article marketing
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New tactic: guest blogging
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Old tactic: PR distribution
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New tactic: creative content which creates buzz
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Old tactic: email link requests
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New tactic: telephone link building
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Old tactic: blog/forum comment spam
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New tactic: build quality profiles
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Old tactic: build “dofollow” links
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New tactic: build nofollow links which send traffic
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Old tactic: top 10 list blog content
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New tactic: infographics
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Old tactic: buying links
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New tactic: widgets, plugins & badge campaigns
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Old tactic: high volumes of content
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New tactic: ebooks & whitepapers
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Old tactic: topical news blogging
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New tactic: long-lasting video content
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Summary: think like Matt Cutts – what would he do next?
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Q & AThank you
Please follow me on twitter: @kevgibbo & subscribe to www.seoptimise.com/blog