Spark the future.

Kevin Francis

Azure Media Services Architecture Deep Dive

CLD312

Introduction

Are you in the right room?This is an Architecture TalkThere will not be code.There will not be demos.There might be videos.

This is a deep dive into Azure Media Services.We’ll cover:• What Azure Media Services is for• The overall architecture • Building solutions• Hints and tips

About Me30 years’ experienceDeveloper from Windows 1.0 to Windows XPArchitect from Windows 95 to Windows VistaManager from Windows Vista to Windows 8.1

MVP for Architecture for five years to 2010

Now CEO of Wild Mouse, a new kind of partner, very focused on devices

AgendaWhy use Azure Media Services?

Inside an organisationOutside

Azure Media Services capabilities and basics

The publishing, broadcasting pipelineGetting video inProcessingPlayback

Tools and other things

Why Azure Media Services?

Videois how we

communicateeducateentertaininformcollaborate

Video use in the Enterprise

Recent survey of 1500 different business organizations

Top Applications for Business Video Advertising and Public Content

Employee Portals / Corporate Communications

Webcasting / Live Town Halls

E-Learning / Training

Digital Marketing

Use Azure Media Services to build and power them!

H.264

HLS

MP4

MP4

MP4

AVI

AVI

DASH

Azure Media Services

Encoding

Delivery

Microsoft’s cloud platform enables on demand and live streaming video solutions for consumer and enterprise scenarios.

Azure Media Services

Plus a growing ecosystem of value-add third party partner components

Live & On Demand Streaming

with integrated CDN

Content Protection

Encoding &

Media Intelligence

Cloud Upload & Storage

Scalable components for building custom media workflows in the cloud

A closer look atAzure Media Services

PlayerClients

Internal Streaming

Employee Portals

Employee Training

Webcasting / Live Town Halls

External Streaming

Video content is king!All businesses make or should be making videoIt is now highly affordable.It is highly searchable.It is how consumers love to consume.

Ownership Matters though!YouTube has all sorts of problems.Apps are the future of branding.

Issues with YouTubeYouTube is the home of video contentBut not all content!

Secure contentContent not made for YouTube

Beware the hijacked message!

Video in AppsApps are the new web sites.Keeps a personal connection with customers.Notifications and location services.Apps + video = a winning combination.

The AMS Architecture

Platform Services

Security & Management

Infrastructure Services

Compute Storage

Datacenter Infrastructure (24 Regions, 19 Online)

Web and Mobile

Web Apps

MobileApps

APIManagement

APIApps

LogicApps

NotificationHubs

Media & CDN

Content DeliveryNetwork (CDN)

MediaServices

Analytics & IoT

HDInsight MachineLearning

StreamAnalytics

DataFactory

EventHubs

MobileEngagement

ActiveDirectory

Multi-FactorAuthentication

Automation

Portal

Key Vault

Integration

BiztalkServices

HybridConnections

ServiceBus

StorageQueues

Store /Marketplace

HybridOperations

Backup

StorSimple

SiteRecovery

Import/Export

Networking

Data

SQLDatabase

DocumentDB

RedisCache Search

Tables

SQL DataWarehouse

Azure AD Connect Health

Virtual Network

ExpressRoute

BLOB Storage Azure Files Premium Storage

Virtual Machines

AD PrivilegedIdentity Management

Traffic Manager

Application Gateway

OperationalInsights

ComputeCloudServices

Batch Remote App

ServiceFabric

Developer Services

Visual Studio

ApplicationInsights

Azure SDK

Team Project

Containers

VM Image Gallery& VM Depot

DNS VPN GatewayLoad Balancer

AMS Components

Live Ingest

Secure Media Ingest

Media Job Scheduling

Encoding FormatConversion

Content Protection

Processing

Advertising

Analytics

Packaging

Broadcast

CDN

Live Capture

Content Creation

Players

Internal Distribuition

On-Demand Media Flow

UploadVideo Content in Files

Blob Storage

Supported FormatsMP4 (.mp4, .m4a, .m4v)/ISMV (.isma, .ismv) Microsoft Digital Video Recording(DVR-MS) (.dvr-ms)Matroska/WebM (.mkv) WAVE/WAV (.wav)QuickTime (.mov)

FLV (with H.264 and AAC codecs) (.flv) MXF (.mxf) GXF (.gxf)MPEG2-PS, MPEG2-TS, 3GP (.ts, .ps, .3gp, .3gpp, .mpg)Windows Media Video (WMV)/ASF (.wmv, .asf)AVI (Uncompressed 8bit/10bit) (.avi)

Live Media Flow

Camera Encoder Upload

Selecting CamerasThink about quality.Yes, you might just need a studio

EncodersInput channelsEditingSpecial EffectsWorkflow

Recommended EncodersSmooth Streaming: Elemental, Envivio and CiscoRTMP: Adobe Flash Live, Telestream Wirecast, and Tricaster

Let’s talk about playbackAdaptive streamingRecommended codecs:

Video: H.264 (High, Main, and Baseline Profiles)Audio: AAC-LC, HE-AAC v1, HE-AAC v2

On-Demand Processing Workflow

UploadedFile

Encoder DRM Processing

Multiple bitrate files.Thumbnails

Encryption Key

Live Processing Workflow

Incoming stream

Live Encoder

DRM Channel

PreviewArchive

Encryption Key

Advertising

Thumbnail

Digital Rights ManagementA necessary evil.AMS encrypts but doesn’t manage the keys.You need an external DRM provider.

ProcessingIndexing Content

SearchableCaptionsMachine Learning Scenarios

Adding Effects

On Demand Playback Process

Manifest Progressive Download

Processing

Adaptive file locators

URL

AdvertisingLinear, Nonlinear and Companion adsVAST, VMAP, MAST standardsVPAIDCurrently supported on Windows 8, Windows Phone, Xbox, Windows 10 and iOS – Apps and HTML5

The importance of CDNIt all comes down to cost and performanceAzure CDN vs othersCDN for Live streaming

CDNs

Local Internet

Stream SourceAzure Media Services

Edge Servers

100s or1000s ofSimilarStreams

CDNs

Local Internet

Stream SourceAzure Media Services

Edge Servers

10s ofDisparateStreams

IIS ARRForward

Proxy

IIS ARRForward

Proxy Farm

Anatomy of a PlayerThe Azure Media Services Player provides everything OOTBFlash player can consume AMS content – AES encryptedSilverlight for Windows 7 – PlayReadySmooth Streaming SDK and Windows Store App

Other Options

Office 365 VideoProvides limited Media Services capability built into O365Really just upload and internal playback

• A No-Code Easy UI way to use Azure Media Services.

• Download for free at: http://aka.ms/amse

• Don’t Want to Code? • Try the Azure Media Services Explorer Tool

Growing List of Azure Media Services Partners

Conclusion

Express Route

Onsite Encoding

AES317SDI11

Live Channels

Azure Media Services

Ingest Preview Program

Ingest Preview Program

Ingest Preview Program

Ingest Preview Program

Ingest Preview Program

Ingest Preview Program

BlobStore

In-House

Internet

Azure Management

App

1500 In-House viewers

ChannelPreviews

Shared Streams

CDN

Public viewers

IIS ARRForward

Proxy

Web Site

ScheduleUpdates

Pre-recorded video

Streaming

Questions and Answers

H.264

HLS

MP4

MP4

MP4

AVI

AVI

DASH

Azure Media Services

Azure Media Services

Today’s devices, anytime, delivered from the cloud

Agile, scalable, cost-effective

Check us out athttp://www.azure.com/media

Complete your session evaluation on My Ignite for your chance to win one of many daily prizes.

Continue your Ignite learning pathVisit Microsoft Virtual Academy for free online training visit https://www.microsoftvirtualacademy.com

Visit Channel 9 to access a wide range of Microsoft training and event recordings https://channel9.msdn.com/

Head to the TechNet Eval Centre to download trials of the latest

Microsoft products http://Microsoft.com/en-us/evalcenter/

Complete your session evaluation on My Ignite for your chance to win one of many daily prizes.

Continue your Ignite learning pathVisit Microsoft Virtual Academy for free online training visit https://www.microsoftvirtualacademy.com

Visit Channel 9 to access a wide range of Microsoft training and event recordings https://channel9.msdn.com/

Head to the TechNet Eval Centre to download trials of the latest

Microsoft products http://Microsoft.com/en-us/evalcenter/

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