Kessen web senryaku2012
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Transcript of Kessen web senryaku2012
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2012年、変化する顧客との関係、求められるコンテキスト
株式会社ロフトワーク 代表 諏訪光洋
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諏訪 光洋ロフトワーク代表取締役
twitter ID: suwaws
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“Engagement”
2011
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“Context”
2012
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1:Media tablets and beyond2:Mobile-centric applications and interface3:Contextual and social user experience4:Internet of Things5:Apps stores and marketplaces6:Next generation analytics7:Big data8:In-memory computing9:Extreme low-energy servers10:Cloud computing
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“Context”文脈, 空気, 関係性
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)))
テレアポ
スパム
飛び込み営業
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空気読むって?
Context?
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空気読むって?
Context?
5
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連続性
1
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(文章事柄の)前後関係, 文脈, コンテクスト;背景, 状況, 場面プログレッシブ英和中辞典
Context
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連続性のあるコンテンツ、特にサービスがコンテクストを生み出す入れ物となります。
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そのアプリケーション、X時間使用した人に語りかけるとしたら?
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ECでカゴまで入れてもらった、けどそのままに。そのお客様との関係作りは出来る?
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自社のブランドについてTweetをしているお客様は補足できている?
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新規顧客だけにフォーカスしない
2
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Funnel
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既存顧客に満足してもらい、広めてもらい、再度購入してもらうには?
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ソーシャル活用できてる?
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DATA, Log, Social,GPS
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mobile
3
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次のセッションで!
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サービス化
4
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?
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桜前線お花見セット購入アプリ
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・ユーザーの周囲でお花見に最適な公園・天気情報・メンバーを呼ぶ機能・ソーシャル連携
...etc
位置情報, 適切な日時
Context
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コンテクスト ≠ システム化
5
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関係性
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関係づくり
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Thank you