Kerrville Comprehensive PlanSteering Committee Meeting #1

September 25, 2017

Call to Order / Welcome / Opening Remarks

Meeting Overview

• Committee Introductions

• Comprehensive Planning Overview

• Public Engagement Overview

• Kerrville Demographic / Psychographic Overview

• Exercise

• Preliminary Project Branding

• Next Steps / Upcoming Meetings

• Adjourn

Committee Introductions

Comprehensive Plan Steering Committee (CPSC) Introductions

• Name

• Community Affiliation

Comprehensive Planning Overview

What is a Comprehensive Plan?

• A comprehensive plan is a document that states a community’s desired vision for the future.

• It consists of a single plan or coordinated set of plans organized by subject and sometimes geographic area.

• It will include provisions for Land Use, Economic Development, Community / Neighborhood Character / Placemaking, Mobility (Transportation), Water / Wastewater / Drainage, Public Facilities and Services, River Corridor / Parks / Open Space, Downtown Revitalization, Additional Topics.

• While a comprehensive plan states the community’s vision for the future, it does not constitute zoning regulations or establish zoning district boundaries.

How is a Comprehensive Plan Used?

• A comprehensive plan is used to coordinate and guide the establishment of development regulations.

• It is used to provide a basis for future zoning decisions.

• It also helps to guide public investments in transportation and other infrastructure improvements to aide in guiding future development.

• It is a policy document that includes an implementation plan for use by City Officials.

Why Prepare a Comprehensive Plan?

• Texas Local Government Code requires zoning regulations to be adopted in accordance with a comprehensive plan.

• The current plan was originally adopted in 2002, with revisions in 2008.

2008 Kerrville Comprehensive Plan

What is the Schedule?

What is the Process?

• Project Initiation• Kick-off Meeting with City Staff

• Tour of City

• Communication / Community Engagement Plan / Branding

• Existing Conditions Analysis• Data Review

• Economic / Market Analysis

• Existing Conditions Mapping

• City Staff Worksession

• Stakeholder Input Sessions

What is the Process?

• Community-Wide Vision• Community Engagement

• Public Newsletters (4)

• Comprehensive Plan Steering Committee Meetings (8)

• Community Retreat (Alternative Scenarios)

• Community Open Houses (2)

• Vision Framework• Alternative Scenarios

• Draft Comprehensive Plan Components

• Preferred Comprehensive Plan Components

• Implementation• Implementation Strategies

• Comprehensive Plan Documentation

• Adoption

What is the Role of the Steering Committee?

• Provide direction, guidance and feedback during the comprehensive plan development process.

• Communicate with other individuals in the community to encourage participation in the comprehensive plan process.

• Review and comment on materials developed during the planning process to assist in aligning them with the community’s desired vision.

Committee Ground Rules

• Everyone contributes ideas.

• Welcome different perspectives / experiences.

• In the early phases of the process, no debating or need to agree, we are looking for all ideas.

• No rehashing history.

• Will not be voting but will be making progress towards a preferred vision by consensus.

• The consultant team is responsible to use our professional expertise to develop a plan that reflects the ideas of the community.

Public Engagement Overview

Public Engagement

• On-Going Involvement• Webpage

• Newsletters

• Online Questionnaires & Polling (SurveyMonkey)

• Interactive Online Dialogue (Facebook page)

• Event Involvement• Stakeholder Interviews

• Community Retreat

• Community Open Houses

• Public Hearings

• Representational Involvement• Steering Committee

• Planning & Zoning Commission

• City Council

Upcoming Event Involvement

• Stakeholder Interviews• September Interviews – Complete

• October Interviews – Being Scheduled

• State of the City Address: November 2

• Community Retreat: November 18• Introduce the project

• Explain comprehensive planning

• Gather community input on specific issues (Vision, Guiding Principles) using various techniques

• Provide background and seek input for use in the development of alternative scenarios for consideration at the February Open House

• Community Open House: February• Create and debate Alternative Scenarios for Kerrville’s

future

Community Retreat

• Who• Anyone with an interest in the community (resident, property

owner, business owner, stakeholder, other interested persons)

• When & Where• Retreat: Saturday, November 18, 9:30 a.m. to 2:30 p.m.

• Meeting Agenda• Registration• Stations (exhibits, flip charts, Post-It notes) for input on

specific topics• Introductory presentation on the project: purpose of

comprehensive planning, process, community’s role, final product, next steps

• Table exercises/Group discussions and reports• Wrap-up• Additional time at stations

• Advisory Committee members encouraged to participate

Demographic / Psychographic Overview

Kerrville Demographic/Psychographic Trends

• Demographics reflect basic characteristics of the population, e.g., sex, age, income, ethnicity, education, etc.

• Psychographics describe the characteristics of people and neighborhoods which, instead of being purely demographic, speak more to attitudes, interests, opinions and lifestyles.

• Psychographics put a “face” on the demographics.

Demographic Overview

• Kerrville and Kerr County are growing at a rate only 1/3 of the State of Texas.

• The City’s average household size is lower than both the County and the State. Not surprisingly, the City has a higher share of nonfamily, one-and two-person, and renter households.

• The City and the County age profile skews toward the higher end of the age group range (65+), with a lower degree of school-age children, and a significantly higher median age than the State overall.

• The City has a comparable degree of college-educated residents, as compared to the County and State, but has lower household incomes.

• The City and County have lower degrees of ethnicity than the State overall.

2016 Indicator (unless otherwise noted)

City of

Kerrville

Kerr

County

State of

Texas

2010 Population 22,393 49,625 25,145,561

2016 Population 23,434 51,504 27,862,596

2017 Households 9,711 20,980 9,405,223

Annual Household Growth Rate (Projected through 2027) 0.5% 0.5% 1.4%

Average Household Size 2.24 2.38 2.83

Percent Non-Family Households 42% 35% 30%

Percent One- and Two-Person Households 75% 72% 56%

Percent Renters 42% 30% 38%

Percent Age 65+ 27% 26% 11%

Percent Age 0-17 19% 19% 27%

Median Age 46.5 47.9 34.1

Percent With Bachelors Degree 27% 28% 28%

Average Household Income $53,900 $62,300 $75,300

Percent With Income Below $25,000 30% 27% 23%

Percent With Income Over $100,000 11% 15% 24%

Percent Hispanic 29% 25% 38%

Percent Black/African-American 4% 2% 12%

Percent Asian American 1% 1% 4%Source: U.S. Census ; ESRI; and Ricker│Cunningham.

Psychographic Overview

• Tapestry (ESRI) is a leading system for characterizing neighborhoods and the local workforce into one of 67 distinct market segments.

• Commercial retail developers are interested in understanding a community’s psychographic profile, as this is an indication of its resident’s propensity to spend across select retail categories. Residential developers are also interested in understanding this profile as it tends to suggest preferences for certain housing product types

• Kerrville’s profile is dominated by affluent empty nester and retiree psychographic segments, indicating higher incomes and higher disposable retail spending. Emerging segments include more middle income and ethnically diverse households.

Tapestry Segment

2017

Households

% of Total

Households

U.S.

Index=100*

Silver and Gold 2,293 23.6% 3,084

Midlife Constants 1,979 20.4% 818

Retirement Communities 1,068 11.0% 902

Small Town Simplicity 1,067 11.0% 587

Set to Impress 819 8.4% 606

Total Above Segments 7,226 74.4% --

LifeMode Group

2017

Households

% of Total

Households

U.S.

Index=100*

Senior Styles 3,946 40.6% 694

GenXurban 2,583 26.6% 231

Hometown 1,880 19.4% 309

Midtown Singles 819 8.4% 134

Ethnic Enclaves 291 3.0% 42

Total Above Groups 9,519 98.0% --

Urbanization Group

2017

Households

% of Total

Households

U.S.

Index=100*

Suburban Periphery 4,876 50.2% 157

Metro Cities 2,700 27.8% 151

Semirural 1,652 17.0% 180

Urban Periphery 291 3.0% 608

Rural 192 2.0% 12

Total Above Groups 9,711 100.0% --

Total Trade Area 9,711 100.0% --

* Indicates concentration of this segment relative to U.S. average. A segment

index of 200 would mean that this group contains 2 times the concentration

of households compared to the average U.S. neighborhood.

Source: ESRI and Ricker│Cunningham.

Exercise

Exercise

• Each table will receive a set of two questions.

• Each table needs to choose or appoint a scribe and a spokesperson. The scribe will record the answers to the questions. The spokesperson will report the results of the table discussion at the end of the exercise.

• The first question will tell us a little about the members at each table. This question shouldn’t take long to work through.

• The second question requires the group to look at a list of five issues that came up as priorities in the Stakeholder Interviews held so far. Each table needs to identify the top two priorities from those listed.

• At the end of the exercise, the spokesperson at each table will report the results to the entire Committee.

Preliminary Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Project Branding

Next Steps

Informal Polling – CPSC Meeting #2 Schedule

• By show of hands, please indicate your availability to meet at the following times:• Option 1 – October 17th (afternoon)• Option 2 - October 17th (evening)• Option 3 - October 18th (morning)• Option 4 - October 18th (afternoon)

• Your packet materials contain a future meeting poll that will be used to identify dates / times for meetings. Please return those to Mark McDaniel’s office by Friday, September 29.

Next Steps

• The consultant will complete the data collection and mapping process.

• Additional individual interviews will be completed in October.

• The consultant will present the findings of the Existing Conditions Analysis in October at Comprehensive Plan Steering Committee meeting #2.

• The team will prepare for the Community Retreat to be held on November 18.

• The consultant will present the findings of the Community Retreat in December at Comprehensive Plan Steering Committee meeting #3. (Please fill out poll with preferences)

Adjourn