Kerker Portfolio3

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Print Portfolio Harry John Kerker 818.653.5023 Harry John Kerker is a unique creative talent who’s fingerprints can be seen on the images of many of America’s leading brands. He’s been the creative juice behind fortune 500’s and the visionary behind some of America’s most iconic brands. He’s a strategically grounded out-of-the-box thinker, a dynamic presenter and an inspiration to people around him to push the creative envelope. He’s been honored with over 200 national and regional awards by his peers and he loves a new challenge. The following is a small print sampling, his is complete resume is available upon request.

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Print PortfolioHarry John Kerker818.653.5023

Harry John Kerker is a unique creative talent who’s fingerprints can be seen on the images of many of America’s leading brands. He’s been the creative juice behind fortune 500’s and the visionary behind some of America’s most iconic brands. He’s a strategically grounded out-of-the-box thinker, a dynamic presenter and an inspiration to people around him to push the creative envelope. He’s been honored with over 200 national and regional awards by his peers and he loves a new challenge. The following is a small print sampling, his is complete resume is available upon request.

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Harry John [email protected]: 818 542-3500Cell: 818-653-5023

SummarySenior marketing/creative professional with a unique combination of experience building the brands of Fortune 500s and creating new ones from the start-ups. Experienced team leader and motivator of talent. Highly effective at formulating marketing strategies and managing the execution of global, national or regional marketing campaigns.

• Energetic, highly skilled and experienced professional with an award winning and success filled record of brand building and launching successful integrated marketing campaigns across a broad variety of markets and products categories. • Experienced in reenergizing and repositioning existing brands along with developing strategies for building new ones. • Effective at the management and administration of multi-million dollar campaigns and project budgets as well as those with limited dollars. • Highly persuasive presentation skills and hands on mastery of industry required computer applications. • Over 25 years of hands on advertising and direct response experience in consumer and B2B

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PROFESSIONAL EXPERIENCE

Kerker Kommunications Inc., Glendale CA 1992-presentA successful award winning advertising boutique servicing products in the package goods, finance, high-tech, health care and the building industries.

CEO/Creative Director• Employed and directed a staff of ten, plus freelancers in a variety of brand marketing assignments that included strategic development, brand identities, print and direct response, broadcast, web and trade show exhibits.• Responsible for new business, client contact and day-to-day management of schedules and budgets. • Most recently successfully redefined the way commercial builders market urban infill projects with Playa Vista a 5000 home masterplanned community on the Westside of Los Angeles. Our work was recognized by the National Association of Builders with it’s gold award for the best advertising campaign in America for a masterplanned community along with Elan, MAME and Athena gold, all highly regarded industry association awards.

Most notable accounts:Countrywide HomeLoans, Coca Cola, Odwalla Fruit Juices, Power Aid, EZLube, Career Education Corp, CSCA Le Cordon Blue Cooking Academy, United Health/Secure Horizons, Maria’s Italian Kitchen, Playa Vista, Hammer Ventures/Little Tokyo Lofts, Bancroft Capital/The Peloton, Boulder Colorado, Sea Coun-try Homes, The Corky McMillan Company/Eastern Urban Center, Pacific Asia Museum, Wave9 Audio (Hong Kong), Sterling Software, Infonet, Los Angeles Times

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HDM, HCM (Young & Rubicam) Lord Dentsu & Partners. LA 1983-1992One of the world’s largest and most respected multi-national advertising agencies in the field of consumer package goods

VP/Associate Creative Director• Creative oversight of a creative department of 30.• Oversaw the development and execution of multi-million dollar national and international advertising campaigns.• Headed a new business team that secured accounts such as Hewlett Packard, Kraft & Mexico Tourism• Created, advocated and headed a team who’s sole purpose was to link all Y&R’s creative teams world-wide via computer in order to work as one multinational creative department, a first in the industry.• Transformed the B2B marketing campaign of Flying Tigers into the consumer focused campaign of Federal Express. Was solely responsible for Hewlett Packards’s worldwide branding campaign and was awarded by them for their appreciation of my efforts. Was awarded the Clio, One Show, Telly, Belding and the Art Director’s Club of New York Gold Medal.

Most notable accounts:Hewlett Packard, Federal Express, Alfa Romeo. Peugeot, Suzuki, Sanyo, Westin Hotels, Mexico Tourism, Corona Beer, KFC, Kraft

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East Coast Employment:

Boston, MA 1973-82Worked in the positions of Associate Creative Director, Sr. Art Director and Art Director, both full time and freelance for creative powerhouses such as Marvin & Leonard, Hill Holiday and The Arnold Company. Was the winner of over 200 creative awards including a television Emmy.

Most notable accounts:Launched Timberland Footwear and created the first ad campaign and the current brand identity for New Balance athletic shoes. Was the creative force behind Solomon Ski Equipment, Hood Yacht Systems, Puma, Converse, Land Lubber, Arp Synthesizers, Stride Rite, Meissen China, John Newcomb Tennis and Arnold Palmer Golf Academies, Burger King of New England, Fist Vermont, Shawmut Bank, Bauer and Black, Lincoln Fruit Juices.

Education: Graduate The Art Institute of Boston 1970, Furthering Education, Boston University School of Communications and Russell Sage College New York. Currently studying for MFA degree.

Advertising Awards: Over 200 awards, including Clio, The Art Director’s club of New York Gold Medal, Belding, and a Television Emmy. Most recently I’ve won MAME Gold, Elan Gold, Athena Gold (Newspaper Association of America) and the National Sales & Marketing Council’s Gold Award for the Best Advertising Marketing Campaign for a Masterplanned Community (Playa Vista) in America.

Special:Member of the board of directors, Montecito Fine Arts College of Design.

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Real Estate

• Playa Vista• Little Tokyo Lofts• The Peloton• Granada Court• Sea Country Homes• Corky McMillin Co.

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Education

• California School of Culinary Arts• Kitchen Academy• Career Education Corp.

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Hydration Drinks

• Power Aid (Coca Cola Co.)

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Finance

• Countrywide• Full Spectrum Lending

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Newspaper

• LA Times Calendar• OC Register

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Fruit Juices

• Odwalla (Coca Cola Co.)• Lincoln

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High Tech

• Hewlett Packard• Symark• Sterling Software• Thinque Systems• CCD

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Hotels

• Westin

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Tourism

• Mexico• Puerto Vallarta• Acapulco• Cabo• Mazatlan• Golf Mexico

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Health Care

• United Health• Secure Horizons Gold

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Telecom

• Infonet

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Airline/AirCargo

• AeroMexico• Mexicana• FedEx• Flying Tigers• UTI• BAX Global

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EZLube (It’s a hard road. We make it EZ.)

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Brand Identity. Destination & Product Marks.

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Awards

• Television Emmy• Cleo• Hatch• Belding• Andy• One Show• Art Directors Club NY• Telly• Mame• Elan• Athena• Best In The West• Nat Asso of Builders• Connuncation Arts