EXA

MP

LES

9 D

RIV

ING

FO

RC

ESD

RIV

ING

FO

RC

EA

NA

LYSI

S9

DR

IVIN

G F

OR

CES

DR

IVIN

G F

OR

CE

KEP

NER

-TR

EGO

E

Kepner – TregoeDriving Force Analysis

EXA

MP

LES

9 D

RIV

ING

FO

RC

ESD

RIV

ING

FO

RC

EA

NA

LYSI

S9

DR

IVIN

G F

OR

CES

DR

IVIN

G F

OR

CE

KEP

NER

-TR

EGO

E

• Multinational management consulting and training services company

• Analyze and develop thinking processes for critical business applications

• Princeton, New Jersey

• Manufacturing, electronics, chemical, pharmaceuticals, and financial services

• Dr. Charles Kepner and Dr. Benjamin Tregoe

EXA

MP

LES

9 D

RIV

ING

FO

RC

ESD

RIV

ING

FO

RC

EA

NA

LYSI

S9

DR

IVIN

G F

OR

CES

KEP

NER

-TR

EGO

E

• KT developed a list of nine “driving forces” that influence a business.

• It is a registered trademark of KT for more than thirty years.

Driving Force ®

DR

IVIN

G F

OR

CE

EXA

MP

LES

9 D

RIV

ING

FO

RC

ESD

RIV

ING

FO

RC

EA

NA

LYSI

SK

EPN

ER -

TREG

OE

DR

IVIN

G F

OR

CE

• Products/Services Offered

• Markets Served

• Low-cost production

• Operations capability

• Method of sale/distribution

• Technology

• Natural resources

• Return/profit

9 D

RIV

ING

FO

RC

ES

EXA

MP

LES

9 D

RIV

ING

FO

RC

ESD

RIV

ING

FO

RC

EK

EPN

ER -

TREG

OE

DR

IVIN

G F

OR

CE

9 D

RIV

ING

FO

RC

ESA

NA

LYSI

S

• Focus of business how they do business future opportunities

• Describe the primary determinate of the products and services an organization will and will not offer, and the markets it will and will not serve

WHERE ARE WE NOW? WHERE WILL WE GO?

9 D

RIV

ING

FO

RC

ESD

RIV

ING

FO

RC

EK

EPN

ER -

TREG

OE

DR

IVIN

G F

OR

CE

9 D

RIV

ING

FO

RC

ESA

NA

LYSI

SEX

AM

PLE

S