KENYAWH

Y I

LOV

E

THE OFFICIAL MAGAZINE OF THE KENYA TOURISM BOARD & KENYA TOURISM FEDERATION

MEDIA PACK | 2017-18

Why I Love Kenya is a bi-monthly destination magazine offering a hybrid mix of sublimely compelling imagery, descriptive copy, and concise fact that has been carefully tailored to enthuse, encourage, endorse and excite. Primarily a vehicle of promotion, it has been designed to span the spectrum of international visitor appeal as well as offering updates and insights of interest to locals and industry alike. Guaranteeing a holistic embrace of all aspects of the Kenyan experience in every issue it will be: information-driven; visually stimulating; entirely unbiased; positive, proactive and upbeat; culturally inclusive both in content and contribution; clear and concise; ethically correct; and forward-looking.

The magazine, which is a proud example of a public-private sector initiative, is fully supported and endorsed by the Kenya Government, under the direct auspices of the Honourable Najib Balala, Cabinet Secretary for Tourism and via the good offices of the Kenya Tourism Board. It is also supported by the Kenya Tourism Federation, the voice of private investors in Kenya’s tourism industry.

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KENYAWH

Y I

LOV

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ISSUE 1MAY-JUN 2017

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THE OFFICIAL PUBLICATION OF THE KENYA TOURISM BOARD & KENYA TOURISM FEDERATION

THE CONCEPT

EDITORIALThe magazine is founded on several key editorial pillars, all of which have been designed to echo and amplify Kenya’s primary touristic strengths.

A personal take on the wilderness experience from a

famous figure.

A calendar ofall the major

tourist-draw events and the latest news

on destinations, activities and innovations.

Promotingall that Nairobi

has to offer.

News, viewsand initiatives

from the conservation

sector.

CapturingKenya’s culture, heritage, folklore

and history.

Diving into the coastal experience.

A fast-moving line-up of Kenya’s diverse sporting opportunities.

Up close and personal with the MICE, Weddings,

Family and Special Interest

niches.

Promoting all that’s vibrant in the Kenyan retail, fashion

and handicrafts sector.

A captivating showcase ofhigh impact

images supported by concise fact

boxes.

An evocative portrayal of the

core Kenyan safari experience.

WIDE ANGLE KNOW NAIROBI

GO WILD WITH...ON THE HORIZON

WILD ACTION

NICHE KENYA

CULTURAL CONNECTIONCAPTURING THE COAST

ON SAFARI IN TRUST FOR TOMORROW THE GREAT KENYA TAKEAWAY

For editorial enquiries, please contact Eve, tel: +254 (0)20 2738004 / +254 (0)727 794041 Email: eve@colourspace.co.ke

2017-18 CALENDAR

ISSUEPUBLICATION DATE

BOOKING DEADLINE

ARTWORK DEADLINE

MAY-JUN 17 20 April 20 March 30 March

JUL-AUG 17 20 June 15 May 22 May

SEP-OCT 17 18 August 14 July 22 July

NOV-DEC 17 20 October 15 September 22 September

JAN-FEB 18 20 December 15 November 22 November

MAR-APR 18 20 February 15 January 22 January

RATE CARD 2017-18All costs per issue Cost of space

for booking1-3 issues

Cost of spacefor booking

4-6 issues

Gold Sponsorship

(min. 6 issues)

RUN OF MAGAZINEDouble Page Spread (DPS) 510,000 460,000 610,000Full page 300,000 270,000 360,000Half page 180,000 160,000 N/AQuarter page 110,000 100,000 N/A

SPECIAL POSITIONSInside Front / Page 1 DPS 700,000 630,000 840,000Inside Front Cover 450,000 405,000 540,000Inside Back Cover 400,000 360,000 480,000Facing Foreword 380,000 340,000 455,000

Advertising enquiries: Beth Litunya, tel: +254 (0)20 2738004 / +254 (0)727 794041Email: advertising@colourspace.co.ke

Payment termsStrictly 50% with order form and 50% upon publication. For Gold Sponsorship: 25% of the total package (6 issues) upon reservation and payment per issue thereafter.All rates are exclusive of agency commission. All rates are in Kenya Shillings, exclusive of VAT.

Specified positions incur a 15% surcharge. Permitted only for full page bookings.

The costs above assume submission of press-ready PDF with crop marks and bleed where appropriate. Full creative design, editorial and layout services are available at additional cost.

A number of prime opportunities exist for advertising on our WEBSITE. Please contact us for details.

GOING FOR GOLD

Our Gold Sponsorship Packages are offered on a limited basis - six only sponsors per year - and are designed to offer prime product placement across the entire promotional spectrum of the magazine. Our Gold Sponsors will enjoy optimum visibility in every issue of the magazine (print and digital), they will benefit from direct links to our interactive social media platform, prime banner placement on our website, direct mention in our launch campaigns and high profile exposure in any other promotional events with which the magazine is associated.

Full page advert in 6 issues, best available position guaranteed.

Double page editorial feature in one of the above six issues.

Corporate logo to feature on KTF page.

Website banner on the home page of our website - static for one year.

Website promotional page on our website (editorial, image and link) - static for one year.

350 copies of each issue of the magazine for use as in-room or other promotional vehicle (and preferential rates on additional copies).

High profile exposure in all launch/promotional materials - digital and otherwise.

Advertising enquiries: Beth Litunya, tel: +254 (0)20 2738004 / +254 (0)727 794041Email: advertising@colourspace.co.ke

FORMATS & TECHNICAL SPECS

TYPE AREA

TRIM SIZE

BLEED

FULL PAGE

210mm (w) x 297mm (h)

180mm(w) x 267mm(h)

210mm (w) x 297mm (h)

216mm (w) x 303mm (h)

180mm (w) x 130mm (h)

HALF PAGELANDSCAPE

420mm (w) x 297mm (h)

TYPE AREA

TRIM SIZE

BLEED

390mm (w) x 267mm (h)

420mm (w) x 297mm (h)

426mm (w) x 303mm (h)

DOUBLE PAGE SPREAD (DPS)

87mm (w) x 130mm (h)

QUARTER PAGE

87mm (w) x 267mm (h)

HALF PAGEPORTRAIT

Technical specifications: Artwork to be supplied as a press-ready PDF with crop marks and bleed where appropriate. PDF/X-1a format is recommended. For full bleed artworks, allow 4mm loss into spine.

Full creative design, editorial and layout services are available at additional cost.

DISTRIBUTION

Why I Love Kenya Magazine will be a bi-monthly publication. The first issue will be May/June 2017 – available for distribution April 20th, 2017.

Print run: initially 10,000 rising in direct response to demand.

The magazine will be distributed to Kenya’s prime source markets via Kenya Tourism Board’s network of Destination Marketing Representatives, in UK/Ireland, USA, Canada, Germany, France, Italy, China, Scandinavia, Australia, South Africa and Dubai. It will also be distributed at all the travel shows and exhibitions at which KTB is represented (WTM London, ITB Berlin, IBTB Spain, Indaba SA, Arabian Travel Market, Akwaaba Nigeria plus a series of USA road shows and all Kenyan travel events.)

Copies will be circulated to local and international tour operators, travel agents and to media representatives. Digital copies will be available for download online. The magazine will also be distributed by the Kenyan Tourism Federation and by the magazine’s Gold Sponsors, each of whom will receive 350 copies. The magazine will also be circulated for display in such high-profile public areas as: embassies, airports, airline offices, clubs etc.

Copies will also be available for bulk purchase at reduced cost by such corporates as would like to use them as hotel room copies or travel seat-back copies.

The magazine will be the first of its kind in Kenya to operate an interactive social media platform aimed at driving engagement; sharing of images and videos; and stimulating enquiries.

PUBLISHED BY:

Tel: +254 (0)20 2738004Mobile: +254 (0)727 794041

editor@colourspace.co.ke

KENYA & UK

Managing Editor: Jane Barsby