Kenny Lauer & Danette Veale - Disruptive Innovation: Cisco's Global Sales Experience (GSX)
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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Disruptive Innovation Cisco’s Global Sales Experience (GSX) Dannette Veale, @dveale Cisco Systems, Inc. Kenny Lauer, @kennyl George P. Johnson
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GSX is Cisco's annual sales conference, a globally distributed hybrid event experience that has been lauded for turning traditional event models on their head and pioneering new audience engagement formats. Learn how Cisco adapted social television engagement models to drive the most employee aware event in history.
Transcript of Kenny Lauer & Danette Veale - Disruptive Innovation: Cisco's Global Sales Experience (GSX)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Disruptive InnovationCisco’s Global Sales Experience (GSX)
Dannette Veale, @dvealeCisco Systems, Inc.
Kenny Lauer, @kennylGeorge P. Johnson
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
The Evolution of GSX
GSM100% In Person
GSX 100% Virtual
• GSM 15 year legacy face to face sales conference
• 2009 GSX is born, first year as 100% virtual with low satisfaction scores
• Re-invented as a hyper distributed hybrid event in 2010
• GSX FY13 satisfaction surpassed last GSM
GSX Hybrid
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
“Best ever GSX.”
“Content and emphasis in the message brings me back to first GSM in LV, terrific.”
“By far the best virtual meeting attended.”
Most employee-aware event in the world! I’ve never felt more connected from home.
“This is the most engaged I've been since the virtual format began.”
This year’s GSX was clearly the best event in this format.”
“This was the best Sales kickoff I've ever attended in my 15+ years in sales.”
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Thank you.
