Kendall Fathers Day
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Coffee Shopwith Brian Basilico
Three Twitter Users and Why You
Need to Know Them!
Tiger Wins the Memorial
In the last post, I used Tiger Woods
as an example o how people use
Twitter. He won the Memorial Gol
Tournament and tied Jack Nicholas
or 2nd place in all time gol tourna-ment wins today. He did so almost
10 years younger than Jack when he
hit that mark. Thats NEWS!
How many more ollowers you think
he picked up? 20,000 and counting!
That is a 10% rise in ollowers. How
would you like 10% o those people
to pay attention to your messages?
Thats what Twitter can do or you
But you have to have the right audi-
ence and the right messages (that
they want to hear).
I you watched Twitter you would
have seen it erupt when he chippedin rom the rough on hole 16. Now
i you are not into gol you are say-
ing right now Sel Who Cares?
And you are so right! But what i
you chip in rom the 16th by creat-
ing a cure or cancer or have a better
way or people solve another prob-
lem? Would you not want them to
erupt with excitement and contact
you? Thats what Twitter does (and
can do or you!).
Panning or Twitter Gold
During the Gold Rush in Caliornia,
people let their homes and amilies
to make their riches. The ones that
were successul, were tactical by buy-
ing the right tools. They would stand
in the river and use a pan to separate
the gold or the rock sediment rom
the bottom o the river! Some made
a good living and other got rich.
Some o that was luck and some o
it was just being better at it than the
guy standing next to them!
People who use and are successul
on Twitter have the right philosophy
and use the right tools! Good qual-
ity content is either News You Can
Use, or really USEFUL INFOR-
MATION, that people need or want
to hear! A good Social Media Miner
gives people GOLD to mine Not
dump garbage in
the river!
Just posting
a commercial
is what con-
uses people
about Twitter
HOW AM I
SUPPOSED
TO COMPETE
WITH THAT?.
Its not a com-
petition (thats
advertising)
Its a stream o
nuggets o useul
inormation that
people pan or!
There are three
types o users
that I have seen
over the years
1) The
Communicator
This type o user is trying to talk to
his or her amily, riends or tribe. I
you look at most celebrities, this is
what they do. They are ollowed by
millions and ollow a ew. The more
average user talks to their amily and
riends and allows others to listen in
and monitor (and occasionally com-
ment) on the conversations. DONT
CONFUSE THIS with people who
try to advertise. This in a rough es-
timation is 25% o people on Twitter
traffi c.
2) The Propagator
This is what makes Twitter so popu-
lar. People who have REAL STO-
RIES, REAL NEWS, or REAL IN-
SIGHTS that you really should pay
attention to. When the uprising in
Egypt erupted, or stories like Michael
Jackson dying, Twitter was dish-
ing up 1000s o tweets per second.
This ranged rom real details, to per-
spectives, and commentaries. This
is why most every news organiza-
tion, newspaper,
radio station,
and traditionalmedia outlet
turn to Twitter
frst. This also
includes jobs,
customer ser-
vice, and public
service inorma-
tion. This in a
rough estimation
is 60% o Twitter
traffi c.
3) The Snake
Oil Salesman
(Saleswomen)
This is what
makes Twitter
so hard to use
and understand.
More oten than
not, when some-
one ollows you
they hope you
will reciprocate
so then can start flooding your eed
with their sales messages! THE NEW
IPHONE, WHY MY METHOD
WORKS, HOW TO TURN SPARE
TIME INTO MILLIONS! By get-
ting you to listen you are a qualifed
target or their sales That is SO
OLD SCHOOL, and not what Twit-
ter is about. That is what you may
have but need to ignore. This makes
up the other roughly 15% Twitter
traffi c. Sometimes this can eel like
90% o the traffi c i you dont know
what you are looking at, or under-
stand what you are looking or!
4) BONUS The Dabbler
This is the person who dives in, tries
to riend a ew people, read their
news eed, and say I DONT GET
IT! sound amiliar? 40% o you
are considered LURKERS! Out o
200 million users, 80 million log in
less than once a month. Active users
log in more than that! That is not
too different or all other Social Net-
works. When you post to Facebook,
less than 30% o your riends, ans,
or likes actually sign in on a regular
basis and see your posts.
SO WHY BOTHER?
When you chip or putt a gol ball,
you do your best to get it in thehole but once it leaves your club,
its up to the course and gravity!
When someone logs into their social
media, you want the best chance to
be seen! Traditional media has a
10% view beore the commercial is
skipped, the postcard is recycled, the
radio commercial is replaced with
the IPod music, and so on. Out o
them, 10% is the best you can hope
or meaning 1 out o 100 people
will respond to you advertising (.5%-
2% is normal returns on traditional
advertising). That does not mean
they BUY SOMETHING thatmeans they will contact you and in-
quire about you or your business!
Social Media Matters
So i you can get 20% or 30% o
people to pay attention to your mes-
sages, and 4-10% total to connect
or re-tweet or share your messages,
would you see the value in that? So-
cial Media is not the panacea that
some claim it to be but can be a
very effective tool in your arsenal o
sales and marketing.
But its a two way street a commit-
ment, A CONVERSATION. You
have to create messages that people
want to share and comment back to!
Unlike the get rich quick schemes
You have to throw out some gold
nuggets or others to pan in order
to get them to return them to you to
create conversations and ultimately
business!
In the next post, I will share the
hows o Twitter such asHashtags,
Direct Messages, ReTweets, and
other tools that help you convert this
orm noise to a conversation!
Brian Basilico
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What are your biggest challenges with
Twitter (I will try to answer them in
the next or subsequent post)?
Job Tracker
Realtor Assistant - new
Remax - New Lenox, IL
Busy Realtor in Lincoln Way area
seeks part-time assistant. Please
email resume and cover let-
ter with detailed qualifcations....
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Collection Specialist - new
Accelerated Rehabilita-
tion Centers - Plainfeld, IL
1. Manage outstanding accounts
receivable or assigned acilities.
Resolve outstanding balances, re-
submitting claims and provid-
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Data Entry-EFT/Pay-ment Processor - new
Xerox Services - Carol Stream, IL
Provides administrative support
to business operations by per-
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as data entry, scanning, mail
sorting or similar activities....
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Program Coordinator - new
Prairie Children Preschool - Aurora, IL
Salary is commensurate with edu-
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EmploymentListings. Class-
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Patient Account Rep - new
Advocate Health - Aurora, IL
2. Works directly with custom-
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fnancial policy as it applies to...
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Family Support Worker - new
Family Focus, Inc. - Aurora, IL
Bachelors degree in early childhood
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trainings in program model,...
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Medical Receptionist - new
Dupage Medical Group - Na-
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Willingly offers assistance to
others when the need arises. Able
to learn and become profcient
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Main Offi ce Receptionist - new
Naperville Community Unit
School District 203 - Naperville, IL
The job o High School Main O-
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STOCK ASSOCIATE - new
The Children's Place - Au-
rora, IL - +7 locations
Aware o customer activity and
responds with a sense o ur-
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Nightshirt Full Time Ware-
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McKesson - Aurora, IL
We believe you should be reward-
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Job Hunting
Tips
1. I you build it, they can come.
Instead o simply posting your r-
sum on a Web site, take it one step
urther and design an easily-navi-
gable Web site or online portolio
where recruiters can view your body
o work, read about your goals and
obtain contact inormation.
2. Check yoursel to make sure
you haven't wrecked yoursel.
Google yoursel to see what comes
up -- and what potential employers
will see i they do the same. I you
don't like what you fnd, it's time to
do damage control.
3. Narrow your options.
Many job boards offer flters to help
users refne their search results more
quickly. You should have the option
to narrow your job search by region,
industry and duration, and, oten-
times, you can narrow it even more
by keywords, company names, expe-
rience needed and salary.
4. Go directly to the source.
Instead o just applying or the posted
job opening, one o the best strate-
gies to fnding a job is to frst fgure
out where you want to work, target
that company or industry and then
contact the hiring manager. Also,
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many employers' career pages invite
visitors to fll out candidate profles,
describing their background, jobs
o interest, salary requirements and
other preerences.
5. Find your niche with
industry Web sites.
Refne your search even more by vis-
iting your industry's national or re-
gional Web site, where you can fnd
jobs in your feld that might not ap-
pear on a national job board. More
and more employers are advertisingjobs on these sites in hopes o getting
a bigger pool o qualifed applicants.
6. Try online recruiters.
Recruiters will help match you with
jobs that meet your specifc skills
and needs. Not sure where to start?
Sites such as recruiterlink.com, on-
linerecruitersdirectory.com, search-
frm.com and i-recruit.com provide
links to online headhunters or job
seekers.
7. Utilize video rsums.
Video rsums are just one more
way to stand out to employers. In-tended as supplements to -- not re-
placements or -- traditional rsu-
ms, video rsums allow job seekers
to showcase a little bit o their per-
sonalities and highlight one or two
points o interest on their rsums.
8. Run queries.
You run searches on everything else,
rom your high school sweetheart
to low-at recipes, so why not jobs?
Enter a query that describes the ex-
act kind o job you're seeking and
you may fnd more resources you
wouldn't fnd otherwise (but be pre-
pared to do some sorting).
9. Utilize job alerts.
Most job boards have eatures that
allow you to sign up to receive e-mail
alerts about newly available jobs that
match your chosen criteria. Or go
a step urther and arrange an RSS
(really simple syndication) eed rom
one o these job sites to appear on
your customized Internet homepage
or your PC's news-reader sotware.
10. Get connected.
How many times have you been told
that it's not what you know, but who
you know? Thanks to the emergence
o proessional networking sites like
LinkedIn.com, job seekers no long-
er have to rely on the old standby
o exchanging business cards with
strangers. These sites are composed
o millions o industry proessionals
and allow you to connect with people
you know and the people they know
and so orth. (A word o caution:
When you sign up or online social
networking sites, you are in a public
domain. Unless you are able to put
a flter on some o your inormation,
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nothing is private, and it can be di-
fcult to erase once it is posted.)
Batting Leaders
MLBAmerican League
Batting Average
PlayerTeamSeason
1. P. KonerkoCWS .364
2. J. HamiltonTEX .330
3. M. TrumboLAA .3284. D. JeterNYY .319
5. P. FielderDET .314
6. C. DavisBAL .308
7. M. CabreraDET .307
8. A. De AzaCWS .307
9. D. OrtizBOS .307
10. J. MauerMIN .307
Batting Leaders
MLB
National League
PlayerTeamSeason
1. M. CabreraSF .3632. J. VottoCIN .362
3. C. RuizPHI .361
4. D. WrightNYM .358
5. J. PierrePHI .326
6. A. McCutchenPIT .326
7. J. AltuveHOU .324
8. Y. MolinaSTL .324
9. C. GonzalezCOL .322
10. M. PradoATL .320
Pitching LeadersAmerican League
PlayerTeamSeason
t-1. M. HarrisonTEX 8
t-1. I. NovaNYY 8
t-1. D. PriceTB 8
t-1. C. SabathiaNYY 8
t-1. C. SaleCWS 8
t-6. C. BuchholzBOS 7
t-6. Y. DarvishTEX 7
t-6. F. DoubrontBOS 7
t-6. D. LoweCLE 7
t-6. 5 others tiedTOR 7
PlayerTeamSeason
t-1. R. DickeyNYM 10
t-1. L. LynnSTL 10
3. C. HamelsPHI 9
t-4. M. BumgarnerSF 8
t-4. M. CainSF 8
t-4. C. CapuanoLAD 8
t-4. G. GonzalezWAS 8
t-4. S. StrasburgWAS 8
t-9. J. CuetoCIN 7
t-9. 3 others tiedMIL 7 Nascar standing
Standings
PositionDriverTotal
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PtsBehindStartsPolesWin-
sTop 5Top 10DNFWinnings
1Matt Kenseth523
--14017100$3,907,780
2Dale Earnhardt Jr.513
1014005110$2,904,420
3Greg Biffl e507
161421780$2,979,418
4Denny Hamlin504
191412780$3,125,104
5Jimmie Johnson493
3014027102$4,043,272
6Kevin Harvick470
531400371$2,601,6697Martin Truex Jr.465
581410481$2,390,494
8Tony Stewart448
751402560$2,974,650
9Clint Bowyer443
801400271$2,114,164
10Brad Keselowski426
971402461$2,554,850
11Carl Edwards423
1001410281$2,375,633
12Kyle Busch420
1031401572$2,925,430
13Paul Menard399
1241400040$1,822,225
14Ryan Newman398
1251401231$2,305,035
15Joey Logano398
1251411151$1,832,668
16Kasey Kahne380
1431421373$2,051,711
17Marcos Ambrose352
1711400021$2,020,532
18Jeff Burton351
1721400132$2,281,005
19Jamie McMurray346
1771400032$1,976,197
20Aric Almirola345
1781410021$2,040,909
21Juan Pablo Montoya3401831400012$1,930,569
22Jeff Gordon336
1871410132$2,282,362
23Mark Martin326
1971130252$1,515,643
24Regan Smith310
2131400001$1,831,176
25A J Allmendinger305
2181410111$2,192,535
26Bobby Labonte288
2351400001$1,766,712
27Kurt Busch275
2481300012$1,710,757
28Casey Mears243
2801400003$1,555,986
29David Ragan240
2831400012$1,565,156
30David Gilliland228
2951400001$1,493,191
31Travis Kvapil202
3211300002$1,299,687
32David Reutimann198
3251300004$1,345,678
33Dave Blaney192
3311400006$1,319,178
34Landon Cassill188
3351400004$1,746,560
35David Stremme103
4201200009$1,181,15536J.J. Yeley98 4251000005$828,523
37Michael McDowell77
44613000011$1,200,147
38Brian Vickers66
457200110$177,570
39Tony Raines53
470400002$576,715
40Brendan Gaughan50
473400001$354,559
41Ken Schrader47
476400000$358,230
42Josh Wise43
48012000012$927,279
43Terry Labonte42
481200001$384,855
44Stephen Leicht34489400003$365,530
45Michael Waltrip26
497100000$132,662
46Scott Riggs24
499800008$583,570
47Hermie Sadler13
510100000$80,610
48Scott Speed12
511500005$412,620
49Bill Elliott7 516100001$108,318
50Robby Gordon6
517200002$332,500
51Stacy Comp-
ton5 518100001$64,225
52Trevor Bayne0
523500020$773,805
53Sam Hornish Jr.0
523100000$76,610
54Ricky Stenhouse Jr.0
523100000$304,275
55Mike Bliss0 523700006$548,913
56Robert RichardsonJr.0 523100001$110,318
57Elliott Sadler0
523100000$305,788
58Reed Sorenson0
523900005$742,463
59Joe Nemechek0
52312000011$1,126,213
60Danica Patrick0
523300000$451,575
61T.J. Bell0 523100000$96,730
62Cole Whitt0 523300003$225,807
63Mike Skinner0
523100001$71,875
64Timmy Hill0 523100001$79,780
65Tim Andrews 523$
66Jeff Green 523$67Mike Wallace 523$
68Kenny Wallace 523$
Nadia Larysa Marketing Manager For the AFL
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