ANNUAL TRAINING CONFERENCE2013 | SAN FRANCISCO

CEDS: A Primer

“CEDS is about the process,not the product.”

http://www.nado.org/about/nado-survey-of-regional-development-organizations/

Upjohn Institute survey of 5,000 IEDC members:

How many EDOs are aware of a CEDS in their region?

14% rural4% urban

Ground Rules

EDDs can have a tangible and measureable impact on regional economies—and your CEDS should reflect that commitment

Creating a high-quality, high-impact CEDS is a reasonable expectation for all EDDs

CEDS reflects unique regions and EDDs—no one-size-fits-all process or product

http://www.nwrpc.com/index.aspx?NID=882

“These companies among others the WREF assisted are evidence that new hi-tech firms can be created and be successful in rural Northwest Wisconsin.”

http://www.nwrpc.com/index.aspx?NID=881

http://www.nado.org/growing-rural-innovation-based-economies-kansas-opportunity-innovation-network/

High-Quality/High-Impact CEDS

Builds on region’s unique strengths

Represents true regional priorities

Showcases EDD’s value & impact

Tells a compelling story

Motivates action

http://www.knowyourregion.org/wp-content/uploads/2012/05/EDA-CEDS-Standards-of-Excellence.pdf

Would you be excited about reading this?

Know your audience (it’s not EDA)

1. How is our economy performing?

2. How can we compete successfully?

3. What are you going to do about it?

4. How will you measure success?

5. How long will it take?

http://regionalcouncils.ny.gov/assets/documents/rc-southertier.pdf

Prioritize performance/ROI measurement

Balance your focus on traditional (GPRA) and non-traditional metrics (wealth creation)

Demonstrate return on investment—quantify outcomes of EDD/CEDS, not process

Speak to concerns of all stakeholders in style and language that motivates action

Southern Illinois = Benchmark, High Poverty

Highest % in rural region

Highest poverty rate

Highest unemployment rate since 09/03

Lowest % college graduates

Highest % enrolled in Medicaid

Highest % age 5+ with a disability

#1 #1 #1 #1 #1 #1

Highest % of population over age 65

Highest % age 65+ in poverty

Highest % age 65+ with a disability

Lowest % of population 0-10

Highest % age 0-17 in poverty

Highest % households owner burdened

#1 #1 #1 #1 #1 #4

Highest % households lack complete plumbing

Highest % households lacking complete kitchen

Highest % commuting to work from other IL counties

Lowest % population work and live in same county

Highest % households rent burdened

Highest % of Adults with no High School Diploma

#1 #1 #1 #3 #3 #1

Primary Issues of

Challenge & Opportunity

http://www.eda.gov/pdf/CEDS_Flyer_Wht_Backround.pdf

Background

Analysis of Problems and Opportunities

Goals and Objectives

Community and Private Sector Participation

Strategic Projects, Programs, and Activities

Performance Measures

EDA Proposed Rule Changes (expected 2013)

More emphasis on clusters and innovation and entrepreneurship infrastructure (e.g., incubators)

Allows up to 80% for projects leveraging other federal resources

Eliminates mandatory formula for EDD and CEDS strategy committee

board member representation

Prioritizes four main components of CEDS: (1) summary of regional conditions; (2) SWOT analysis; (3)

strategy and implementation plan; (4) performance measures

Makes project list optional

http://www.nado.org/eda-requests-public-comment-on-new-proposed-regulations/

http://brr.berkeley.edu/economic-resilience/

Economic Resilience

How well prepared is your region to respond to an economic shock (e.g., recession, plant closure or opening, base realignment)?

How quickly could your region recover from a devastating natural disaster?

How do you get people to acknowledge the importance of resiliency thinking and make investments in strategies?

19691971

19731975

19771979

19811983

19851987

19891991

19931995

19971999

20012003

20052007

20092011

70%

75%

80%

85%

90%

95%

100%

105%

110%

Per capita income

Average earnings per job

Resilience: Why Industry Diversity Matters

Austin (TX) MSA as % of All U.S. Metro Areas (100%)Source: BEA

CEDS Formatting Suggestions

Executive summary that can be used as stand-alone document—focus on most compelling data, key assets, & what your EDD will do

SWOT—high-level assessment of key issues with qualitative/quantitative information & quotes from private & public sector leaders

Strategy—measureable goals, strategies, & outcome-based performance metrics

CEDS Formatting Suggestions

Don’t abandon what you like doing (regional background, “planner” data) but think about your audience and use appendices

Project list—key regional projects should be clearly tied to assets, goals, & strategies in main sections of the CEDS document

Consider going beyond PDF—CEDS website, interactive data, even mobile app

http://regionalcouncils.ny.gov/themes/nyopenrc/rc-files/southerntier/CU_RegEcoDevRprt_loR.pdf

Experiment with report formats. Consider hard copy executive summary and CEDS website.

http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf

Full-page text doesn’t have to look boring.

http://www.houstonartsalliance.com/images/uploads/documents/The_Creative_Economy_of_Houston.pdf

Use CEDS as an opportunity to showcase real people, not just NAICS codes.

http://psrc.org/econdev/res/current-strategy/

Avoid planner jargon as much as possible. Try to make process interesting.

Aroostook 2015 Goals

Aroostook 2015 Goals

1,677 new jobs @$42,000

1,118 new jobs @$38,500

Improvement of 6,628 jobs

by $5,000/yr.

$365M new wages

Increase Internet Subscriptions

to 37,500

Reach Regional GDP of $2.8B

27.7% Private Payer Healthcare

Reimbursements

1,677 new jobs @$42,000

1,118 new jobs @$38,500

Improvement of 6,628 jobs

by $5,000/yr.

$365M new wages

Increase Internet Subscriptions

to 37,500

Reach Regional GDP of $2.8B

27.7% Private Payer Healthcare

Reimbursements

Renewable Energy

Economy

Strategy Direct Impacts

62 jobs (3.6%)

$45.3M (12.4%)

604 jobs (54%)

$94.6M (3.7%)

650+ jobs with benefits

Strategic Opportunity Value

$69.9M per year

• 16 commercial installations,$19M, $2,1M savings/year

• 100+ residential installations

• JIAC grant award, $1.9M, $1M private match

• $1.2 NMCC Award, largest private donation in Maine history

• 12x1 investment leverage

Measurement & Outcomes: 2011-2012

Emphasize how CEDS implementation will “move the needle.”

http://www.texoma.cog.tx.us/news/tcogs-fiscal-year-2011-economic-impact-statement/

Celebrate success. Invest in marketing.

http://www.texoma.cog.tx.us/news/tcogs-fiscal-year-2011-economic-impact-statement/

Linking, leveraging, and aligning

Consider expanding the scope of your CEDS to other regional planning initiatives

Look for revenue-generating opportunities (e.g., CEDS & WIA plans have similar data requirements and research tasks)

Position your CEDS to serve as vehicle for more than just EDA funding

Source: NADO

http://www.resilientregion.org

http://www.resilientregion.org/region-plan/index.html

http://resilientregion.org/cms/files/Table%20of%20Themes%20vF.pdf

http://www.pennyrilefuture.com

Make it easier for busy business owners to participate—consider aligning board members for EDD/CEDS and WIB.

EDDs and WIBs both need data analysis for federally required plans—why do it twice for the same region?

http://pennyrileheadlight.com/

http://pennyrileheadlight.com/

http://www.dllr.state.md.us/workforcedashboard/

http://www.nado.org/aligning-strategies/

http://www.nado.org/aligning-strategies/

Group Discussion

What are the strengths and weaknesses of your CEDS process and product?

What are the most pressing improvements you will make after today’s session?

How can NADO best assist you—examples, data warehouse, training?

This presentation is based on work supported by the U.S. Economic Development Administration (EDA) under Agreement No. 99-06-07548 and is part of the Know Your Region project. Any opinions, findings and conclusions, or recommendations expressed in this presentation are those of the presenter(s) and do not necessarily reflect the views of EDA or the NADO Research Foundation. The NADO Research Foundation would like to thank EDA for their support with this presentation and the Know Your Region project.

http://www.knowyouregion.org

National Association of Development Organizations (NADO)

and the NADO Research Foundation

400 North Capitol Street, NW | Suite 390 | Washington, DC 20001

Ruraltransportation.org | Knowyourregion.org | Regionalcouncilguide.org

202.624.7806 | Info@nado.org

NADO.org

Regional Strategies. Solutions. Partnerships.Brian Kelsey | Director of Economic Development | bkelsey@nado.org | 512-731-7851