Kelly Bossolt MartaKovorotna Sarah Smith
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Transcript of Kelly Bossolt MartaKovorotna Sarah Smith
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Kelly BossoltMartaKovorotnaSarah Smith
+Executive Summary:
Industry Overview Company History Financial Analysis Internal Analysis External Analysis Recommendations Questions
+Industry Overview:
2008: Grew 3% Valued at $1,025.9 Billion
2013: Said to increase by 15%
Consumers have power
Technology is crucial: Maintenance and Inventory
How big is the apparel retail industry?
+Company History: Growth in the early years
Leslie Wexner: Founder
1963: $5,000=Birth of The Limited
Year One: Exceeded goal to gross $100,000 by
$62,000
1965: Corporate headquarters 100 employees
1968: Sales reach $1 million
+Company History: Growth in the early years
1969: IPO
1978: Purchased of Mast industries Gained access to 150 production facilities
1982: NYSE
1986: Sales reach $3 billion
1989: Forbes rates The Limited Brands Inc. 1st in growth and profitability
2003: FOURTUNE : “World’s most admired specialty retailer”
+Financial Analysis: Industry and Competitor Comparison
Company: EBITDA 2011: Debt-to-Equity 2011: Price-to-Earnings 2011:
Ltd Inc. 1.72B 3.11 14.57
Abercrombie & Fitch 567.24M .036 16.11
Gap Inc. 2.52B .33 10.38
LVMH Moet Henessy, LV 5.11B .28 20.5
Industry 11.92B .31 28.78
Pros: Cons:
Strong P/E ratio Highly leveraged with $3.11 of debt to every dollar of equity. Industry average is $.31.
+Financial Analysis: 2010
90,000 associates 2,600 stores in the U.S. 5 brands Record Sales of $9.6 Billion
+Internal Analysis: The Brands
Inspire
Empower
Indulge
SexyBold
+Internal Analysis: Resources
Quality Reputation Market Position Store Locations Technology MAST
+Internal Analysis: Capabilities
Brand Equity Lean Inventory Inventory
Turnover Premium Prices International
market Sourcing &
Logistics
+Internal Analysis: Competitive Advantage
Brand Name Technology Consumer Market (NOT market
share)
+Internal Analysis: Sustaining Competitive Advantage
Easy Imitation Differentiation
Slow and Steady 360 Degree Brand
Potential
+External Analysis: Customers
Target markets Merchandise seasonal
transition New product lines
Top fashion Higher prices Unique items
Seasonal Sale Slower economy
Frequent sales Higher markdowns
+External Analysis: Complements
Victoria’s Secret & Pink La Senza
Body and skin care products Fragrances Makeup
Bath & Body Works Gift wraps Accessories
Henry Bendel Home fragrances and candles Beauty and fragrance Gift wraps
+External Analysis: Suppliers and Partners
More than 1,000 suppliers around the world MAST
Supplier Diversity Program Accel, Inc.
Tara Abraham Millcraft Paper Company
World Financial Capital Bank
+External Analysis: Suppliers and Partners
Business Council for Global Development
Trade, Aid and Security Coalition
Pacific Links Foundation American Association of
Textile Chemists and Colorists
Consumer Specialty Association
National Candle Association
+External Analysis: Suppliers and Partners
US EPA Climate Leaders, WasteWise, SmartWay
Forest Ethics Recognition
2005 EPA Gold Achievement Award
2007 EPA Environmental Excellence Award
2011 1st place Team in Komen Race for Cure
+External Analysis: Substitutes and Competition
Gap Banana Republic, Old Navy,
Piperlime, Athleta LVMH Moet Hennessy Louis
Vuitton Dom Perignon, Fendy, Marc
Jacobs, DKNY Hanesbrands
Hanes, Champion, Playtex, Bali, Just my Size, etc.
American Eagle’s Aerie Abercrombies’ Gilly Hicks
+External Analysis: Substitutes and Competition
Sephora Christian Dior, Guerlain,
Givenchy, etc. The Body Shop
L’oreal
+Recommendations:
International Growth Reduce the Debt-to-Equity ratio Sell More, Offer Less Relationship Building
+Questions???