Kellogg’s Digital

Strategy

Vanessa Menzo

Target Audience

Men and Women ages 18-25 years old

The BIG Idea

Launching a new social media campaign, revamping all of the current digital media

Create the new Kellogg’s cereal contest

Do you have what it takes?

????????

Key Performance Indicators

Using Google Analytics to measure site ratings traffic etc.

Goals

Increase brand consumption of target audience by 30% over a year

Find a successful winner of the contest

Tools and Tactics

Instagram, Facebook, Twitter

Blog

Pay per click ads

How Will Social Media and Pay-Per Click Work?

Facebook and twitter

Gain consumer insight and have direct contact with our target audience

Instagram

Short 15 sec clips for advertisement

Pay Per Click

Optimized to target exactly what the consumer needs

Blogs

Implement a new blogging team

Generating relevant content

Digital PR

Inbound Marketing

Must enter your email to enter the site

Providing coupons, free samples

When final stage is reached:

Consumer perks and rewards

BudgetComponent Time Cost Per

HourTotal Costs

Strategy 70 hours $250 $17,500

Planning 95 hours $250 $22,500

Paid Media Monthly: 12 months

$3,000 per month

$36,000

Pay Per Click Weekly: 52 weeks

$100 per week

$5,200

Management 50 hours $250 $12,500

Implementing 110 hours $250 $27,500

Execution 80 hours $250 $20,000

Reporting Results

90 hours $250 $22,500

Totals: 495 hours $131,300

Thank you for your time!

• Incredible opportunities for the brand to grow