Kellogg’s Breakfast Mates - Robert McMath - business failure _.pdf
Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products...
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Transcript of Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products...
![Page 1: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/1.jpg)
Kellogg’s Cornflakes
Scott fransham
![Page 2: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/2.jpg)
1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale
![Page 3: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/3.jpg)
1919 – this is a newspaper article advertising the cereal as a good quality
product
![Page 4: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/4.jpg)
1920s – still called Toasted Corn Flakes the packet is becoming more colourful
![Page 5: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/5.jpg)
1950s – just called Corn Flakes and the writing is larger
![Page 6: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/6.jpg)
1961 – the cockerel was put on the box and this a mini boxes of corn flakes
![Page 7: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/7.jpg)
1970s – even more colourful box and they show the cereal in the bowl too
![Page 8: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/8.jpg)
1980s - still using the cockerel and cereal pictures and now saying about having healthy
vitamins and iron in
![Page 9: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/9.jpg)
2000 – the brand is more 3D for the first time. There are also strawberries in the bowl like in the 1970s
packets. People probably thought they were healthy
![Page 10: Kellogg’s Cornflakes Scott fransham. 1910 – this is the kind of image they used to sell products 100 years ago. The colours are quite pale.](https://reader036.fdocuments.us/reader036/viewer/2022082709/56649f495503460f94c6b58c/html5/thumbnails/10.jpg)
2015 – this packet is more modern with a 3D cockerel design and the con flakes is written up the side of the box. Says
about the vitamins and how healthy the cereal is at the top of the box