Kel marketing presentation tvc

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

ENGLISH for MARKETING & ADVERTISING



Part 1

Focus on Marketing



Part 2

Focus on Advertising



Part 3

Focus on TVC

(television commercial)



(television commercial)

Marketing

Advertising

Broadcast Advertising (TVC – television commercial)



IMPORTANT

DEFINITIONS



Client

Agency

Production House



Production House

Producer (n)

Director (n)

Director Treatment (n)

Director Reel (n)



Production House

Director of Photography (DOP) Camera man

Art Director = Set Designer



Production House

Music Composer = Sound Designer

Hair / Make up



Production House

Talent / Extra Talent / Background talent.

Voice Talent

Casting (n) cast (v)



Production House

Target Audience (n)



Production House

Concept (n)



Production House

Storyboard (n)

Shooting board (n) Shooting (n) shoot (v)



Production House

Pre-production

Production

Post-production

Pre-production meeting (PPM)



Production House

Sound effect

Special effect

Computer Graphic Animation (CG)(very costly)



Production House

Online >”< offline

On-Air >”< offair



Production House

Budget (n)

Documents