Keith Smith G Summit Deck
11
Gamification : Fixing Loyalty & Engagement KEITH SMITH CO-FOUNDER & CEO, BIGDOOR @CHIEFDOORMAN
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Transcript of Keith Smith G Summit Deck
![Page 1: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/1.jpg)
Gamification: Fixing Loyalty & EngagementKEITH SMITH
CO-FOUNDER & CEO, BIGDOOR
@CHIEFDOORMAN
![Page 2: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/2.jpg)
BigDoor• Most widely used platform• Top choice by consumer brands• 30MM MAUs by Q3 2012• Fastest way to implement, measure & learn
![Page 3: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/3.jpg)
The ProblemMedian Results for Top 5k Sites
• Loyalty = 1.5 Visits/Month
• Engagement = 5 Pageviews/Visit
“The problem is that users are neither loyal nor engaged”
![Page 4: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/4.jpg)
The Solution(s)
Loyalty&
Engagement
![Page 5: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/5.jpg)
1. Onboard
![Page 6: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/6.jpg)
2. Create Yearn
![Page 7: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/7.jpg)
3. Reward
![Page 8: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/8.jpg)
4. Get Social
![Page 9: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/9.jpg)
5. Rinse & Repeat
![Page 10: Keith Smith G Summit Deck](https://reader034.fdocuments.us/reader034/viewer/2022051411/5458adcab1af9fc0638b5619/html5/thumbnails/10.jpg)
The Results