Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
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Transcript of Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
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Keith Frankel Head of Creative & Design
#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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? #sicCreatives
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? #sicCreatives
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? #sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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1
2
The basic unit of philosophy is argument.
All arguments are made up of premises and
conclusions. #sicCreatives
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Premise 1
Conclusion
#sicCreatives
Premise 2
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I saw the movie Gravity.
I had a heart attack in the theater.
#sicCreatives
If I saw the movie Gravity, then I had a heart attack in the theater.
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All Republican senators are US citizens.
Therefore, all Republican senators are Democratic senators.
#sicCreatives
All Democratic senators are US citizens.
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All men are mortal.
Therefore, Keith is mortal.
#sicCreatives
Keith is a man.
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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#sicCreatives
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Execution Conceptualization
#sicCreatives
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- John Locke
“ Let us suppose the mind to be… without any ideas. How comes it to be furnished?... I answer, in one word, from experience.”
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- Ben Jones, Professor, Northwestern
A hundred years ago, the Wright brothers could build an airplane all by themselves. Now, Boeing needs hundreds of engineers just to design engines.”
“
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Relish Disagreement
#sicCreatives
1
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Always Be Objective
#sicCreatives
2
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Force Yourself to Interact with the Unfamiliar
#sicCreatives
3
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Thank you.
#sicCreatives
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#sicCreatives
@theKeithF