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Keeping your brand alive - Cancer Research UK | Brand Breakfast | 12 October 2016
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KEEPING OUR BRAND ALIVE IN AN EVER-CHANGING WORLD CATE DIXON, CANCER RESEARCH UK
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Transcript of Keeping your brand alive - Cancer Research UK | Brand Breakfast | 12 October 2016
BRAND WAS THE IN-THING
“Oh we feel so fresh –
much warmer”
“I can’t wait to use this
new identity in my
comms”
“I used to think brand was just a logo-thing.
Now I get it”
1. FREEDOM (WITHIN A FRAMEWORK)
2. BRAND POLICE = DEAD
3. LISTEN AND ADAPT
4. HELP TEAMS TO BE AGILE
WHAT WE’VE LEARNT…
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk