Keeping Pace with Google in 2014
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Keeping Pace with Google
description
Over the past year, the digital marketing industry has gone through some of the biggest changes in its short history. More changes are now happening more frequently; the search landscape is changing, and businesses that don't keep pace will be left behind.
Transcript of Keeping Pace with Google in 2014
Keepin
g P
ace
w
ith G
oogle
The digital marketing
industry has gone through some of its biggest changes in 2013.
The “Search Landscape” is changing.
For
You &
Your
Busi
ness
Businesses that don’t
question their digital
marketing strategy or
keep pace with Google, will fall far behind, and very soon. SEO has become a
part of something much bigger.
The F
ocu
s is
on
True M
ark
eti
ng
Brands are battling for:1.Awareness2.Visibility3.Visitors4.Likes5.Shares6.Signups7.Followers Search Rankings are
only one piece of this
very large puzzle.
Focu
s on w
hat
you c
an c
ontr
ol
Leave the 'page one
rankings' chase, and
other 2011 things to
your competitors. Your
measure of success should be based on visitor numbers/quality,
engagement, and ultimately conversions.
Fail
to p
lan
Pla
n t
o f
ail
Ensure that focus remains on the marketing plan and audience, not the micro-
detail such as keywords
and link volume. Focus on who you want
to reach, where they're
likely to hang out, how
you're going to engage
them, and what outcomes you want.
Conte
nt
is
Kin
g…
No r
eally
!
The old days of low-quality, spammy content is
long gone. The output is
an embarrassing piece of
content that has your brand name
attached to it. A great piece of content
will keep giving back time
and time again, permanent
and ever-relevant in the
depths of the Internet for
any potential visitor who
stumbles across it.
Para
dig
m S
hift
Business owners and
marketing teams who
want to get ahead need
to make a paradigm shift from seeing the
digital world as being
separate from any other
marketing practice. It's not about keywords,
rankings, shortcuts and
silver bullets (there are
none).
Dig
ital
Mark
eti
ng
Digital marketing is like any other marketing - it's about
knowing your customers, understanding their
needs, where they are
in the buying chain, and the questions that
they're seeking answers to.
Ale
x M
inch
in
This Presentation was
based on an article for
MD2MD by Alex Minchin.Alex Minchin is an MD2MD member and the
founder and Managing
Director of Zest Digital Limited
MD
2M
D
MD2MD is a membership
organisation for leaders
of established and successful organisations. Members seek to raise
their own game and, by
doing so, achieve even
more success for their
organisation.
