“Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions...
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Transcript of “Keeping it Personal without getting Dismissed”…and tired! Todd Burrell Director of Admissions...
“Keeping it Personal without getting Dismissed”…and tired!
Todd BurrellDirector of Admissions
Southern Illinois University Edwardsville
• Office of Admissions – 5 units / 25 staff membersAcademic MailingAcademic MarketingAdmission CounselingNew Student ProgramsReview and Processing
• 7 Admission Counselors/Territory Managers
• 13,398 Total Enrollment
• Fall 2007 term1829 Freshmen (7035 applications)1103 Transfers (2709)
And so many others…
Prospects•Be early – the first
Don’t be the “last school standing.”
•Communicate effectively with all students you bought the names, use them fully
•Personalized web page (EIP)get even more information
• 2004 – purchased 10,000 names
• 2007 - purchased 30,000 senior namesAlso, purchased 5,000 PLAN names for the first time
More names up front should mean more enrolls at the end!
Inquiries•Parrarel Communication
hard copy with email campaign
•Able to personalize all communication
•Tracking responses / follow up
http://www.siue.edu/prospectivestudents/happybday.htm
•Birthday Greeting
•Chat SIUEemail to all prospects
track data
•Our inquiry pool grew from about 7,000 to 11,200 (2004 to 2007)
•One success of more inquiries – our growth in visits – from 2,800 (03-04) to 9,975 (06-07)
Applications•Apply on-line – communicate even better
•Instant NotificationTo both student and High School Counselor
@ SIUE = 6074 on-line applications to 11,381 (for all levels)
@ EIU = counselor gets an email aboutstudents’ application status
•Utilized ACT AIM/Predictive Modeling to: Target School Visits Make Prospect Phone Calls Encourage Scholarship Application Build Relationship w/ All Students
- especially minority students
To get more applications, we:
Ethnicity Breakdown:
Ethnicty Applications Admits Enrolls2006 2007 2006 2007 2006 2007
African-American 1360 1933 536 788 151 250
American Indian 10 29 8 17 4 4
Asian/Pacific Islander 168 162 122 115 36 41
Hispanic 196 252 125 148 42 36
@ SIUE
Admits•Build Relationship
•Maintain this throughout decision process
•Keep it Personal – while utilizing technology
•Communicate the way (the students) want to communicate
FacebookMy Space
Blogs - http://www.bsu.edu/reallife/ Videos – visit Illinois State University
PodcastsTexts
Google your school – see what is there!
Challenges• Staffing• Support
ManagementOITStaff
• Resources• TimeWe know we can do more!
So many good ideas…Do what best fits the institution and your vision and goals
Thank You!Todd Burrell
Director of AdmissionsSouthern Illinois University Edwardsville