Jessie Wiese and Brad Cook  LinkedIn

Keen on the Small Screen: The Power of Mobile for Candidate Experience

#intalent

•  Technology leader in all key data infrastructure categories

•  3650 employees, 28 countries •  Leader in #1 growth sector within

infrastructure software: data integration and data quality1

•  #1 in cloud data integration on SFDC AppExchange: 5 years in a row

•  #1 in customer loyalty rankings2: 8 years in a row

•  96% maintenance renewal rates

Informatica

1 10.5% CAGR, Gartner Research, March 2013 2 TNS Prognostics

 The #1 leader in data infrastructure

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•  Top Ranked Pharmacy Benefit Manager (PBM)

•  30k employees •  1.4 billion claims processed annually •  Fortune 20 •  53 million prescriptions delivered

annually •  #28 World’s Most Innovative

Companies, Forbes •  #1 in our industry

Express Scripts

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Common Ground The issue

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Does candidate experience matter?

Source (and apologies to): Non Sequitur, Wiley Miller 8/28/10

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Candidate Experience Awards 2011-2014

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Luxury or necessity?

Who thinks a mobile strategy is a luxury vs. necessity?

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Companies are starting to embrace their mobile presence

Source: LinkedIn July/August 2014 Global Recruiting Trends Survey, 4,000+ recruiting professionals

13

16

18

20

20

20

28

30

34

38

0 5 10 15 20 25 30 35 40 45 50

We have invested adequately in making our recruiting process mobile-friendly

We have already seen a lot of candidates apply for our positions through mobile devices

Our job postings are optimized for mobile

Our career site is optimized for mobile

A lot of candidates learn about our opportunities on mobile devices

2014

2013

How recruiting professionals view mobile recruiting:

#intalent

Your candidates are already on mobile…in large numbers

Source: LinkedIn September 2013 survey, 787 US and UK professionals

11%

21%

24%

58%

53%

62%

60%

22%

43%

45%

64%

67%

72%

74%

0 25 50 75 100

Have downloaded a company app in order to apply for a job

Have uploaded a resume to send or attach to a job application

Have applied to a job

Have browsed career opportunities on social and professional networks

Have browsed career opportunities on job board sites

Have visited a company site to learn about careers

Have viewed career opportunities sent to their inbox Active candidates

Passive candidates

How professionals interact with career opportunities on mobile (includes smartphone or tablet):

#intalent

•  >1.3 billion smartphones in four years •  Average 2 smartphones ~ 9 people on

earth •  3 in 5 job seekers have searched for

jobs on their mobile device in the past year

•  "45% of traffic from (LinkedIn’s) 313 million users comes from mobile”

•  46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit

Volume is crazy and getting more…

#intalent

The race is over…

PCs Smartphones Tablets

Source: BII estimates, Gartner, IDC, Strategy Analytics, company filings, World Bank 2013

7% 8%

10%

14% 15%

16%

18% 19%

20%

20%

1%

3% 4%

5%

7%

11%

16%

22%

2% 3%

6%

0%

5%

10%

15%

20%

25%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Global Device Penetration Per Capita In

stal

led

Bas

e of

Dev

ices

as

a %

of G

loba

l Pop

ulat

ion

#intalent

66% of Americans

consume alcohol on a weekly basis

67% of 18-34 year olds

drink, knocking back 5.4 drinks on average

in a given week

72% of 35-54 year olds

drink, knocking back 3.6 drinks on average

in a given week

Consumption increases with income level #intalent

Interesting stats on why…

Source: Indeed

0%

10%

20%

30%

40%

50%

60%

12AM 3AM 6AM 9AM 12PM 3PM 6PM 9PM 12AM

Percentage of Mobile Traffic Over 24 Hours

•  Majority of alcohol consumption takes place after 7pm

•  Same time Job Seekers are searching for opportunities on their mobile devices

#intalent

You need to be where the talent is…

•  Tech Roles (Dev & QA) •  Sales & Account Management •  Clinical •  Operations •  Enterprise Sales •  Professional Services •  Global

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•  Major Acquisition ($29b; 13k to 30k employees)

•  Tripled locations, quadrupled complexity

•  Increased hiring •  Competitiveness of talent •  Tech savvy end user •  Candidate experience

What changed in our worlds?

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Timeline

2013 2012 Today

•  SEO Platforms •  Talent Communities •  Bad Candidate Experience

•  Mobile Optimized Career Sites •  Mobile Job Search & Apply •  Improving Candidate Experience •  Mobile Optimized Social Elements

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The mobile interface problem

The mobile opportunity

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#intalent

 Desktop Be easy to do business with

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 Mobile Be easy to do business with

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Our journey: first steps

May 2012 Launched SEO Career Site

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Our journey: next steps

July 2013 Launched mobile-optimized Job Search June 2014 Launched mobile-optimized Apply

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If you’re going mobile…

Simplify your Apply

Connect your Talent Networks

Be Transparent

Create Company Awareness

Redirect Challenges

Employer Brand in Palm of hand???

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Advanced analytics  Tracks visitor and application data, as well as behavior

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•  Optimize for the Candidate Experience •  Process Improvements first - Streamline

the Apply

•  Responsive design doesn’t solve all issues

•  JobD Length & Formatting (300-400 words max)

•  Snacking vs. pigging out

•  Mobile Redirect •  Combined Desktop vs. Mobile Metrics •  Lipstick on a pig

Takeaways

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•  Engage the talent community via mobile

•  Interviews via mobile •  Engaging managers, employees

and top talent via mobile •  Other mobile Optimized areas:

•  Referrals

•  Careers blog

What’s next

#intalent

•  Seamless integration is the key to success…

•  It’s not a nice to have, it’s a must have…

•  Know where your talent hangs out… •  Candidate Experience trumps all

Summary

#intalent