World Down Syndrome

Day Campaign

2015

   

Karachi Down Syndrome Program WDSD 2015 Campaign Summary

 

Campaign Snapshot KDSP Carnival

2015

“What an

incredible event!

Kudos to the

organizers! We

have never seen

something like

this in Pakistan!!”

- Marya Salim,

KDSP fb page

KDSP Mission The mission of KDSP is to be recognized as the foremost organization

in Karachi for information, networking

and advocacy for and about Down syndrome.

KDSP envisions a world in which all people with

Down syndrome are accepted, included and

are given the opportunity to enhance

their quality of life, realize their life

aspirations and become valued members of

welcoming communities.

KDSP Vision

Status Completed

Objective v To educate the masses about what Down syndrome is. v To emphasize the positive role of families and the impact

they can have on people with Down syndrome.

Activities

v Developed a short video promo that aired as an infomercial on local mainstream news channels and a longer 4-minute version for social media campaigning.

v Developed a photo-based campaign that depicted positive connections between people with Down syndrome and their family members.

v Organized a Carnival to celebrate people with Down syndrome and their families on the occasion of World Down Syndrome Day 2015 to be held on 22nd March 2015.

 

 

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1

KDSP developed a short video based

on the theme of World Down

Syndrome Day 2015, highlighting

the positive role of family members

in the life of a person with Down

syndrome. The shorter version of the

video was used to promote public

awareness about Down syndrome by

running prior to the start of every

film at the Atrium Cinemas, Karachi

on the 20th and 21st of March 2015.

2

The video also aired several times all

week leading up to World Down

Syndrome Day on major news

channels including Aaj TV, Samaa

TV, Geo News, Dawn News, etc.

Awareness was also raised by

posting the video on social media i.e.

Facebook, Youtube and Daily Motion

and reached more than 500,000

views collectively. Representatives

from KDSP also appeared live on the

3

morning shows of major mainstream

channels, including Aaj TV, Health

TV, Samaa TV, Dawn News, etc. on

the days leading up to WDSD 2015.

The KDSP video was aired during

these morning shows as well. Aaj TV

in particular, hosted representatives

of KDSP on its morning shows on the

20th and 21st of March.

Awareness through print advertisement

A print ad which relayed the significance of World Down Syndrome Day

was prepared and printed in two different magazines, one of which was a

newsletter for the Karachi Grammar School and its alumni, and the other

being SellOut! – a popular home marketing magazine.

Raising awareness with KDSP Video 2015

“My Opportunities, My Choices –

Enjoying Full & Equal Rights and

the Role of Families”

Theme for WDSD

2015

 

  3  

KDSP Carnival 2015 Celebrating World Down Syndrome Day

1

A  carnival  celebrating  World  Down  Syndrome  

Day  was  held  on  Sunday,  22nd  March  2015  at  

the  Beach  Luxury  Hotel  from  4:00  –  7:30  pm.  

Families  of  people  with  Down  syndrome  along  

with  supporters  of  KDSP,  were  invited  to  enjoy  

an  evening  of  fun,  food  and  games  and  to  

advocate  for  the  creation  of  an  inclusive  

society.  Approximately  1,500  people  attended  

this  Carnival  and  demonstrated  how  an  

inclusive  society  is  indeed  possible.  Fun  

activities  including  dancing  competitions,  

puppet  shows,  juggler’s  acts,  art  therapy  

corner,  photo  booth,  mini  train  rides  and  lots  

more  added  to  the  fun  and  festive  atmosphere  

2

of  the  Carnival.  Game  stalls  included  Spin  the  

Wheel,  Dunk  the  Ball,  Tin  Can  Alley,  Paint  Your  

Own  T-­‐shirt,  among  others.  The  drawing  for  the  

KDSP  Raffle  2015  was  also  held  at  the  Carnival.  

People  with  Down  syndrome  and  their  families  

and  friends  alike  had  a  memorable  and  

enjoyable  evening  out.    

 

 

 

 

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3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4

Kohinoor Chemicals (Pvt.) Ltd.

Unilever Pakistan

Continental Biscuits

Tibet

Pakola

Coca Cola

Nestle Pakistan

Engro Foods

Pepsi

Walls Ice Cream

Fair & Lovely

Shaan Foods

 

 

 

 

 

 

 

 

 

5

 

 

 

 

 

 

 

 

 

 

 

 

 

 

KDSP Carnival Sponsors

 

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6

Del Frio

Espresso

Jafferjees

Unilever

P&G

L’Oreal

Habitt

Toni&Guy

Advanced Telecom

Khaadi

Chachajees

Asim Jofa

Orient Textiles

Liberty Books

Paramount Books

TPI Pvt. Ltd.

Kidz Dunya

 

 

 

7

KDSP Raffle

2015 Sponsors

 

 

   Raising awareness through

outdoor media

KDSP also raised awareness in Karachi on the

occasion of World Down Syndrome Day by placing

21 billboards in major areas across the city. These

billboards depicted the different relationships of a

person with Down syndrome with family members.

The billboards were visible from the 18th till the 21st

of March, and some stayed up for a few days more.

Countless people were approached through this

medium and the billboards served as a source of

great joy and excitement for our friends with Down

syndrome who were featured in the billboards.

Karachi Down Syndrome Program Suite 102, First floor, Jason Trade Centre

Main Shahraefaisal, Karachi.

Tel: 0213-34315377

Cell: 0334-3355377

www.kdsp.org.pk

Facebook: Karachi Down Syndrome Program