KC BTA Social Media

WHAT TRAVEL PAYMENT IS ALL ABOUT.

Social Media in Business Travel

November 9th, 2011 / Kansas City BTA

By Rana Walker / AirPlus International, Inc.

Why Give a Tweet?

S. 1Kansas City BTA / November 2011

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.

The Social Media phenomenom

iPhone apps reached 1 BILLION downloads in about 9 months!


Socially


Mapping the Social Internet– Harvard Business Review, July-Aug. 2010

http://hbr.org/2010/07/vision-statement-mapping-the-social-internet/ar/1

http://hbr.org/2010/07/vision-statement-mapping-the-social-internet/ar/1


Social MEdia

Share your personality, NOT your personal information!

Share your company’s philosophy, NOT proprietary information!

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What we lose in control, we

gain in transparency!

Los Angeles BTA / September 2011


Trust is the #1 influencer of buying decisions in the future!

It’s time to build your network & sphere of influence!



Assessing the future of loyalty


User-Generated Content:

NO PUSH of content.Instead, users generate news, feedback & ideas themselves!



Using Social Media as a Corporate Travel Manager



The Wire…from AirPlus Survey of 147 Corporate Travel Professionals from the USA and Europe for June 2011 release



Source: The Wire..from AirPlus June 2011Source: The Wire..from AirPlus, June 2011


Source: The Wire..from AirPlus June 2011

Source: The Wire..from AirPlus, June 2011



Source: The Wire..from AirPlus, June 2011


Why should a Corporate Travel Manager care?

The conversation is occurring whether you are listening…or not! Listen, learn, anticipate needs, proactively problem solve and find efficiencies

You have a voice! Strengthen relationships with partners/suppliers through shared knowledge, communication & collaboration

Participate in industry associations online as a supplement to the face-to-face networking & join event pages too for continued growth

Gain empowerment and raise your internal profile – know where to glean knowledge & how to effectively share it

Opportunity to steer policy, solicit feedback and conduct real-time analysis

A great source of information in crisis situations – often the first place to break the news and a great way to communicate with travelers!

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BTN Applauds Travel Managers Using Web 2.0 Platforms

http://businesstravelnews.texterity.com/businesstravelnews/20110516#pg1

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 22 Kansas City BTA / November 2011

http://www.businesstravelnews.com/Travel-Management/BTN-s-2011-Travel-Manager-of-the-Year--Sapient-s-Michelle-De-Costa/?a=btn

http://www.businesstravelnews.com/Travel-Management/BTN-s-2011-Travel-Manager-of-the-Year--Sapient-s-Michelle-De-Costa/?a=btn

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT.Kansas City BTA / November 2011

@SAPIENTBy Michelle DeCostaGlobal Travel Manager

SOCIAL

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YammerUsed in email signature

Michelle De Costa Global Travel Manager | ¬ Sapient Employees: Learn more about Travel at Sapient

Want to find out what’s new with Travel? Follow me on yammer.com

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http://peopleportal2/NavPages/Pages/Travel-Booking.aspx


VOX – Sapient’s Social & Business Collaboration Tool (Jive)


For Sapient:Social Media is a Virtual Water Cooler

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Conversations about your travel program are happening so why not:

Be an active participant

Change perception

And most important, remember to LISTEN!

By doing so you will gain:

Increased empowerment for you/your travel policy

Increased visibility for your preferred suppliers (get them involved!)


LinkedIn Stats

135M+ members in 200+ countries (3M+ new members per month)

59% of users are outside the USA

Executives from all Fortune 500 companies have a profile on LinkedIn

75% of these companies also use LinkedIn for recruitment

Two billion people searches in 2010

LinkedIn is available in 10 languages – English, French, German, Italian, Japanese, Portuguese, Spanish, Russian, Turkish and Romanian

More than two million companies have LinkedIn Company PagesSource: LinkedIn


http://press.linkedin.com/about


Why LinkedIn?


Keep track of contacts throughout their career & job moves

Build trust and rapport – therefore, your influence & your company’s

Excellent for recruiting/qualifying a candidate (Ask for recommendations!)

Share research, take polls and glean knowledge

Join Groups for collaboration with your industry’s like-minded individuals – share your knowledge and ask for others’ input

Gain transparency through insights into connections, partners, competitors, staff

Professional networking platform to supplement to the face-to-face events:


LinkedIn Pages


A Search For Corporate Travel Manager yields: 221,286


Search Corporate Travel Manager in KC: 1,030


GBTA LinkedIn Group – 5,762 members

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Kansas City BTA / November 2011

If Facebook were a country, it would be the 3rd most populated in the world!Only China & India are more populated! twice the size of the USA – which ranks only 4th

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http://mashable.com/2011/10/21/libya-war-ends-facebook/


Facebook Stats

800 million active users with an average of 130 friends each

More than HALF of active users log on daily

More than 70 translations available on the site

About 75% of Facebook users are outside the USA

More than 250 million active users do so with their mobile and are twice as active than active users on a PC

People spend over 700 billion minutes per month on Facebook

There are 2 billion posts liked and commented on every day

Over 250 million photos are uploaded every day

Source: Facebook


https://www.facebook.com/press/info.php?statistics#!/press/info.php?factsheet


Why Facebook?


Pictures of staff and events can illustrate your company culture

Share research and knowledge – link to additional resources

Promote upcoming events to gain attention and attendance

Highlight partner activities to enhance relationships

Promote sales, services and opportunities to interact

Utilize settings on personal profiles to vary your communications to specific groups

Enhance inter-company relations via a global virtual forum for staff

Highlight CRS activities to show your company philosophy

Project a more human face of your company:


Supplier Example on Facebook:Airline Feedback Offers a Healthy Dose of Positive



Humanitarianism- Patriotism, CSR, Online Gaming



GBTA on Facebook – Group Page and Events Page



KCBTA on Facebook – Group Page

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 43

Allow staff to be your online brand ambassadors!

Establish social media guidelines & teach staff how to share your company’s already published public information!

Kansas City BTA / November 2011

AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. P. 44

Staff Promotes Content Through Facebook!

Kansas City BTA / November 2011


Source: Twitter

200 MILLION.The number of tweets per day on Twitter.


http://blog.twitter.com/



Twitter Stats

100 million active Twitter users worldwide, over 60% of which is outside the USA

35 Heads of State use Twitter to engage with their constituencies

More than half log in each day, 40% are just listening and not tweeting

There are more than 600 million searches on Twitter every day

More than a third of users access Twitter via their mobile phone

There are more than one million registered Twitter apps

Source: Twitter




Why Twitter?


Straight to the point, 140 characters only means no room for fluff

Detect industry trends and take polls/surveys in real-time

Terrific for customer service – make contact with end-user (not often possible in B2B environment)

Disseminate insightful information quickly and effectively

Share knowledge readily – while it’s still relevant

Promotion of partner activities for enhanced relationships

Excellent for Crisis Communication efforts

Fast, efficient, economical and viral:


Tweets on Twitter per minute- within an hour after the Japan earthquake


Twitter Useful in Crisis Communication Efforts


US Embassy Encourages Social Media in Wake of Quake!


Tweetdeck – track & update all sites in one place



48 HOURS.The amount of video uploaded to YouTube every minute!



YouTube Stats

Today, YouTube alone uses the same amount of bandwidth as the entire Internet used in year 2000

More than 3 billion videos are viewed each day, 10% are in HD

More than 500 tweets per minute include a link to a YouTube video

YouTube is available in 25 countries and 43 languages

70% of traffic comes from outside the US

YouTube mobile gets over 320 million views a day (up 3x y-o-y)

About half of YouTube’s users are 20 years old or younger- the future generation wants video – not PowerPoint

Source: YouTube


http://www.youtube.com/t/press_statistics


Why YouTube?


Customer testimonials are quite effective in video

Video blogs from your executives on company activities/events, company financial results and industry topics

User tips/guides to your products – showcase products and tips for best in class use

Highlight events and philanthropic activities in an inspiring way

Marketing campaigns can go viral & obtain reach like never before

To be successful, videos should be authentic, clever, witty, touching and/or motivational

They do not always need to be flashy, expensive or polished to go viral!

For the visual learners – seeing is believing:


GBTA on YouTube : GBTATV


http://www.youtube.com/user/GBTATV


One YouTube example: Virgin Atlantic airline


AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Kansas City BTA / November 2011 P. 58


Why do we need a watch? Smartphones do it all!


Calendar

Email

News

Internet

Camera

Video

Social media

SMS/ texting

Alarm Clock

GPS

Restaurants

Games

Payment

PDA – take notes

Calling (last on list)


350,000+ Mobile AppsResearch, Source & Share = Empowerment!



http://www.bbc.co.uk/news/technology-12391129


Let’s Connect!

Rana Walker

AirPlus International, Inc.

[email protected]

www.linkedin.com/in/ranawalker

P. 67Kansas City BTA / November 2011

mailto:[email protected]

http://www.linkedin.com/in/ranawalker

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