Mobile stats

MOBILE USAGE IS ON THE RISE! CC photo by adactio: http://www.flickr.com/photos/adactio/6153558098

Mobile stats

•  Can’t overlook the mobile web

•  Users expect optimization

•  Need a mobile strategy

Universities & mobile

Universities & the mobile web CC photo by Anthro135k Spring 100: http://www.flickr.com/photos/61992100@N03/5955393987

Mobile strategy

Mobile apps

Mobile websites

Responsive web design

Mobile Apps

•  Runs natively on mobile devices •  Better solution if hardware access or in-

app sales are needed •  Can be costly to develop

Mobile apps

MailChimp.com

Mobile websites

•  Separate version of website •  Usually created within a subdirectory •  Requires some type of redirection

Mobile websites

IAMS.com

Responsive Web DESIGN

•  Creates device independent websites •  Adapts to any screen size •  Cost effective strategy

Responsive Web DESIGN

SmashingMagazine.com

University websites

•  University website goals: •  Recruitment •  Retention

•  Must cater to a variety of audiences

•  Main information source for students conducting college searches

University websites

CC photo by gothick_matt: www.flickr.com/photos/matt_gibson/2180314438

Mobile first

Future friendly

www.Futurefriend.ly

Content strategy

•  Content must be addressed early •  Two main approaches for university:

•  Centralized •  Decentralized

Content Strategy

Decentralized content Management

Content strategy

Creation

Delivery

Governance

Responsive web design

•  Main context viewpoints: •  Separate mobile site •  Responsive techniques

Image from Google - http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

Responsive web design

IAMS.com

Responsive web design

SmashingMagazine.com

Responsive web design

•  Other benefits of RWD: •  Re-evaluation of content •  Better for search engine optimization (SEO)

•  Choose mobile strategy based on needs

Universities & RWD

•  Less than 30 universities with RWD •  Responsive web design barriers:

•  lack of resources and budget •  current site is too large •  slow or dysfunctional decision-making •  stuck in licensing agreements for other

products or services.

Purpose Statement

To discover the status of responsive web design

and other mobile strategies at Ohio universities,

as well as to explore the viability of using

responsive web design to serve web content to

mobile users on university websites.

Objectives

1.  Whether or not Ohio universities are currently

implementing responsive web design or planning to do so

in the future.

2.  The pros and cons of implementing responsive web design

at Ohio universities.

3.  What strategies Ohio universities are currently utilizing to

serve web content to mobile users in addition to or in

place of responsive web design.

Significance

•  Current lack of information about responsive web design and universities

•  Very few Ohio universities have implemented responsive web design

Participants

Ohio State-Funded University web professionals

Survey

•  Will be made using Google forms