Analysis of the music video roar by Katy

Perry

Generic Characteristics• Genre-POP• Pop genre stereotypically are massively over the top & cheesy music

video’s as it connotes the personality of the pop genre audience! They are usually high tempo, upbeat and have positive energy with them! Pop songs all tell a story within the lyrics therefore this story is then represented throughout the music video.

• In this genre there are many different sorts of artists, there are soloists and bands etc. They can be Mainstream pop artist but also there are many artists that are different and unique in this genre. This is important as the pop genre is very crowded and competitive, therefore many artists try different ways to stand out and set new trends in this genre.

• The setting of the music video can vary a lot. The background can be very simplistic to create a pure innocent feel which symbolises the pop genre audience. They use green screens and edit it to have bright coloured backgrounds to synchronise dance in front of as they sometimes aren't realistic. How ever they can also have very busy naturalistic background & sometimes is simple and just haves the band playing instruments but this is less common for this genre.

• Women and men in this genre set new trends and follow the current fashions. Women are stereotypically seen in very revealing clothes and acting sexy and suggestive, however this is slowly changing as we can see if girls bands like little mix who are now giving off how there all sassy and have a equal level of authority to men, and are making sounds with the topic of women empowerment. Men are seen as cute, handsome and dreaming therefore making pop teens fall in love with them.

• Topics of the music are usually created to target the young teenagers who listen to pop, therefore their usually about love/breakups, the aim is to base it on a topic that they can relate to.

Examples• In this pop music video as you can see the setting has been

created with the used of a green screen creating a naturalistic forest setting behind Katy Perry singing! This is so it entertains the audience and helps explain the story behind the music video as the pop audience loves the story behind the song and if it hasn't got one it may not be as successful.

At the beginning of the music video the male in it is portrayed in a very stereotypical way. As I mention before men are seen as handsome and dreamy heroes, waiting to save the day. This is too attract the female

audience.The story behind this song is about women empowerment

and how she's going to rule the forest, this is starting to be a new trend approaching this genre! This is attracting both

female and male as males see her as hot and impressive and females are proud and agree of the morals behind the story! Even though the story is told in a very non naturalistic way its still easy to understand and follow which is stereotypical

for the pop genre.Even though the music video does symbolise women

empowerment, it also shows women in the stereotypical way as well. Katy Perry's outfit is sexy

and is very revealing to attract the older teen lads in, this theory is used often.

Relationship between: Lyrics and the visuals

“I got the eye of the tiger, a fighter, dancing through the fire / ‘Cause I am a champion and you’re gonna hear me ROAR / Louder, louder than a lion / ‘Cause I am a champion and you’re gonna hear me ROAR.”

‘Eye of the Tiger’ is a song by Survivor, which was huge in the ’80s and used in ‘Rocky III.’ It focuses on triumphing over anything and anyone in life that hurts you. The lion is the king/queen of the jungle, and Katy Perry is using that metaphor to the fullest. But it’s so easy to relate to, and that’s why fans have responded so fervently. you Can see this when she’s trying to fight the lion visually, showing how she has to fight scary objects to win the fight. Also the symbolic freeze frame of her sat on her thrones with the animals by her to show that if you try hard you can become higher and everyone who was bigger than you the rolls are reversed and there obeying your rules.

Relationship between: Music and visuals

• As i said earlier the settings are stereotypically used to help tell the story! As the music builds up the story progresses, the more dramatic the music gets the more she becomes in power and starts to win her fights. Therefore stereotypically it gets you emotionally attached with the story and engages you. This is very stereotypical for the pop genre

Close up/ Star Image Motifs/ voyeurism

Katy Perry uses a lot of close ups in her music, she uses closeups in this music video to make us feel involved in what she is doing, even though were not. This close up I've screen shotted makes us feel like the tiger spying on her watching her grow and were becoming more intimidating by her. Also were seeing her through the males eye, as she is showering naked symbolising that boys see women as prey and an attractive women. Meaning that Katy perry has deliberately put this close up in to attract an male audience. Katy Perry's star image has always been her

beauty and able to attract an male audience. Therefore she is always wearing revealing

clothes and acting sexy, because this is her style image she has inserted it into this music video even though its not stereotypical for what the

message behind the lyrics is about. Even though its showing women empowerment she is still

letting herself be male prey, but she would loose fans if she doesn't keep her star image up.

This shows us that there is voyeurism towards Katy perry because this is simply her star image

so its what makes her the celeb she is.

Performance, Narrative or Concept

• Even though all threes are in the music video a little bit somewhere it is mostly a performance video.

• Its all about the symbolic story throughout all of the lyrics and actions she’s doing. Very stereotypical for the pop genre as they are always performed all over the top and always have a massive story behind it to connect on an emotional level with the audience. Katy Perry is constantly performing for it to attract the audience and making them feel special like she’s just performing for them.

• The concept they’ve chosen to promote is not an obscure one even if it isn't as stereotypical as others. the concept of women empowerment is starting to become more typical and more common point to be putting across.